Lijo Davis

Family Caregiving Sabbatical: Took a planned sabbatical to provide medical coordination and recovery support for a family member.

Product Marketing: Led end-to-end brand and product development, consumer and market research, UI/UX journey for heykynd.com (femtech startup); shaping MVP (Minimal Viable Product).

Upskilling: Completed Product Marketing Fundamentals (Growth School India); gained foundational exposure of Adobe Experience Cloud, Figma, and Power BI.

Revenue: Won Wipro Unza's integrated marketing mandate, generating a $350, 000 USD retainer and strengthening FCB Jakarta's key account portfolio.

New Business Unit: Incubated Snack Studio a 1, 000+ creator-powered short-form content engine; secured pilot client partnerships generating $58, 000 USD in 3 months.

ROAS: Scaled Dahlia's TikTok following 800% (2K to 18K+) in 3 months on $14, 500 USD pilot budget; converted to a year-long $100, 000 USD contract at 7X+ investment.

Omnichannel CX: Drove the discovery-to-commerce journey across omnichannel DCX across owned media, influencer campaigns (Instagram & TikTok), and promotions - 50M+ content reach and 10% uplift in O+O footfalls.

P&L & Operations: Owned P&L and led SOP institutionalizing a DDX (Digital Data Exchange) driven culture along with Custom dashboard, WIP tracking & monthly reporting.

MarTech: Led digital maturity & adoption pushing MarTech - AR, Metaverse, Generative AI, and Gimmefy.AI to drive creative agility and performance.

Brand Transformation: Rebranded Wok Express, across DVC, social strategy, and influencer activations & led paid media marketing INR 50 lakh annual media budget defining audience segments & performance optimization.

Corporate Branding: Managed DAMAC Dubai social media and Aditya Birla Group LinkedIn employer branding both achieving 1.5x follower growth.

GTM: Led full-funnel GTM launch for TATA Q (RTE meals): TVC, social, website, influencer, paid media, and e-commerce creatives.

Special Projects: Supervised social listening and analysis for six Netflix India shows; managed Maybelline India A+ localization and digital creative adaptation ensuring global brand consistency.

Operational Leadership: Led a team of 6 as key client SPOC across INR 1 crore in annual billings, driving day-to-day operations ensuring cross-functional collaboration, creative excellence, timely delivery, and client delivery excellence.

Demand Generation: Spearheaded Tata Motors omnichannel marketing and CX across four product launches, optimizing path to purchase and conversion efficiency, led a team of 8 and INR 3 crore creative retainer across integrated touchpoints to maximize ROI.

Business Impact: Drove 4 car launches (Tiago, Hexa, Tigor, Nexon); achieved +12% volume growth and 210, 143 units sold in FY2019 - highest domestic PV sales since FY2013.

Market Share: Nexon achieved 100% segment growth becoming #2 best-selling compact SUV, outselling Ford EcoSport with 55, 008 units in FY2019.

Team & Investment Management: Led Tata Motors PV's integrated marketing account with a team of 8 and INR 3 crore in annual billings, embedded Agile frameworks - weekly scrums and daily sprints, driving collaboration across creative, media, and tech teams to drive optimal ROI.

360° Campaigns: Drove national integrated campaigns for Flipkart Assured (Kids are back) taking on Amazon Prime #EveryoneOnFlipkart campaign focusing on building trust & adoption to convert late adopters.

Digital Innovation: #FlipkartForYourFirst shoppable ad In-Stream using YT Video for Action format; Make Someone's Day viral campaign achieved 4M organic views.

Brand Salience & SOV: Managed Flipkart’s integrated marketing and category-driven campaigns across social, paid, and print media with a team of three, boosting brand salience, TOMA, and BUMO & consolidating SOV contributing to $4B GMV (2016) Flipkart’s #1 position.

Full-Funnel Campaigns: Managed Vodafone's integrated marketing: Speed is Good - 3G IPL campaign (Effie Award), 4G launch, Vodafone Red, and ZooZoo campaigns.

Business Impact: Drove Vodafone's shift from voice to data: 10.4% subscriber growth (+17.2M users); 175% surge in 3G users (7M to 19.4M).

Digital Transformation & Product CX: Core digital SPOC of Team RED managed Vodafone India website, landing pages, and My Vodafone App (Zumi) product transformation - 4.5M unique users in 4 months through UX-led transformation enhancing customer LTV & retention by driving digital migration improved self-service product.

New Business: Part of pitch winning team (India) for Kellogg's digital mandate across APAC & ANZA & setting up regional digital production hub in Mumbai office.

Digital Transformation: Launched Kellogg's India unified digital ecosystem (websites, microsites, CRM, Gaming), drove UI/UX digital modernization, SEO for Perfetti Van Melle’s brands (Alpenliebe, Mentos, Chlormint, Happydent, Big Babol, Center Fresh).

Community building: Led localization of Vicks Power of Voice - APAC Viral campaign across India driving 150% growth in Vicks India’s Facebook community.

Campaigns: Supported digital roadmap for India’s most iconic social initiative TOI's Lead India and Teach India.

Lead generation & Customer Acquisition: Led ICICI 'Khayal Aapka' performance campaign achieving 15% customer acquisition growth with optimized A/B Testing ensuring maximum ROAS (Return on Ad Spend) & CAC (Customer Acquisition Cost).

Website & SEO: Delivered & managed websites for Indian Terrain, Lodha Group, CSIA, HCC averaging 15% pageview increase and 30% time-on-site improvement.

Global Case Study: Part of global award-winning case study Sunsilk 'Gang of Girls' one of the earliest large-scale digital communities (250, 000+ registrations, 13M monthly page views).