Liju Jacob

• Orchestrated successful ERP system implementations, aligning with CRM, accounting, payroll, and user requirements.
• Collaborated with clients to assess and define critical business processes, policies, and procedures.
• Proactively resolved end-user reported incidents, scheduling system changes and providing permanent solutions.
• Conducted rigorous internal system acceptance testing for well-tested enhancements, exceeding business requirements.
• Employed tools and techniques to measure project performance, ensuring timely and high-quality deliverables.
• Developed clear documentation through spreadsheets, diagrams, and process maps to communicate business needs effectively.

• Enhanced GCC GTM process by implementing process improvements, providing critical support to the distribution team in structuring procedures and reports to address gaps.
• Demonstrated financial acumen by quantifying impact through Cost to Serve analysis (Salesmen + Logistics), identifying and addressing key parameters.
• Coordinated route profitability analysis, incorporating metrics like minimum order value and visit frequency, ensuring alignment with the GTM strategy.
• Optimized routes across channels and distributions, considering Numeric Distribution, time in the mar ket, and volume dynamics.
• Evaluated and refined Key Performance Indicators (KPIs) for GCC GTM, ensuring effective presentations and consistent target achievement.
• Managed technical backend of Handheld devices, ensuring seamless daily operations and technological efficiency.
• Communicated crucial sales and stock information through the Halal Market Sales Dashboard & Stock Dashboard to internal stakeholders.
• Collaborated with IT for SAP changes, optimizing commercial operations across GCC distributions.
• Maintained accuracy of actuals for GCC Commercial KPIs in MEREO system, emphasizing meticulous data accuracy.
• Ensured precision in customer and material information in SAP across GCC, maintaining data integrity and relevance.
• Analyzed and prepared the weekly OTC Deck for corporate planning team, emphasizing precision and timely reporting.
• Evaluated Monthly KPI performance for GCC Sales Team, updating commission incentives payouts, and effectively communicating summaries to higher management.
• Drove performance improvement strategies, showcasing commitment to continuous team development.
• Identified and resolved issues, demonstrating problem-solving skills and providing effective solutions.
• Developed comprehensive team communications and information for meetings, promoting effective internal collaboration.

• Implemented Business Module mapping into Handheld Environment for Salesman, Merchandizer & Manager roles.
• Analyzed and executed optimized salesmen route plans, ensuring maximum sales productivity.
• Created the GTM Daily Dashboard for real-time performance tracking, providing a valuable tool for the commercial team.
• Managed and ensured accuracy of Customer Master Data, driving process development for enhanced efficiency.
• Controlled and activated corporate-level product pricing discounts, promotions, and offers.
• Provided valuable support to management in analyzing and reporting Sales Key Performance Indica tors (KPIs).
• Developed tools and processes to enhance operational efficiency and boost sales team productivity.

• Participated in all stages of marketing activities, including market share analysis, advertising, dealer seminars, product evaluation, and competitive pricing studies.
• Gathered customer requirements, oversaw testing, and conducted continuous evaluations, making proactive adjustments to marketing approaches.
• Monitored market trends and competitor performance to update and enhance promotional strategies.
• Developed and executed action plans to increase market share and profitability.
• Directed planning and budgeting efforts to ensure effective resource allocation.
• Compiled product and customer data to generate informed profit projections.
• Thrived in a fast-paced, highly collaborative team, contributing to the development and prioritization of product features and building the product roadmap.

• Developed a sales strategy grounded in consumer buying trends and market conditions research.
• Forecasted sales and established effective processes to achieve sales objectives and related metrics.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Successfully managed and motivated the sales team, resulting in a 15% increase in revenue.
• Efficiently serviced 45 customer accounts, dedicating substantial efforts to prospecting new leads with a remarkable 40% conversion rate.
• Motivated and mentored sales employees, enhancing their presentation, negotiation, and customer relationship abilities.

• Identified individual employees unique work styles and tailored management methods accordingly.
• Reviewed daily metrics of account executives to assess strengths and weaknesses.
• Transformed Bengaluru East territory revenue by implementing a strategic business development plan, elevating the region in company rankings.
• Maintained regular communication with territory, regional, and strategic managers for daily support and strategic planning for accounts.
• Conducted training or retraining sessions for more than 10 employees on products and sales strategies.

▪ Set and successfully achieved company-defined sales goals.
▪ Established and nurtured successful account relationships through rapport building and consistent communication.
▪ Increased profits by delivering excellent customer service, adhering to established guidelines, and auditing sales reports.
▪ Generated continuous customer referrals by providing exceptional sales support, maintaining consistent revenue, and improving market share in Bengaluru East.
▪ Prospected a minimum of 10 leads per week and actively pursued opportunities to convert potential connections into paying customers.