Regional Sales Analyst
Brasil Foods (brf S. A.)
Total years of experience :13 years, 9 Months
• Developing the GCC GTM process by implementing improvements where there is a process gap (i.e. helping the distribution team in structuring procedures, routines and reports).
• Portraying the $ factor through Cost to Serve (Salesmen + Logistics) and to identify which parameter needs attention.
• Coordinate route profitability analysis (minimum order value, No. of visits, etc.) and GTM strategy review.
• Ensure route optimization across channels and distributions (taking into account Numeric Dist., time in the market and volumes).
• Evaluation and update of GTM GCC Key KPI's for the Check of Targets presentation.
• Maintain and monitor the technical backend management of the Handheld devices to ensure smooth daily operations.
• Communicating the Halal Market Sales Dashboard & Stock Dashboard with MTD Sales Information to the internal customers.
• Coordination with IT for implementing / modifying the changes in SAP with the goal to improve the commercial operation process across the GCC distributions.
• Manage GCC Commercial KPI's actuals (Numeric Dist. & Items per Client) update in MEREO system and ensuring accuracy in data recorded.
• Ensuring the customer and material information in SAP across the GCC is updated with all relevant and correct details.
• Analyzing and preparation of the OTC Deck sent on a weekly basis to the corporate planning team.
• Evaluation & co-ordination of Monthly KPI performance for the GCC Sales Team and updating the commission incentives payouts accordingly and communicating the summary to the higher management heads.
• Mapping Business Module implementing into Handheld Environment (Salesman, Merchandizer & Manager).
• Analyzing and implementing salesmen route plans ensuring optimum salesmen productivity.
• Developing the GTM Daily Dashboard to provide a day by day performance tracking for the commercial team.
• Collecting, analyzing, evaluating, and reporting data to increase general sales productivity.
• Management and ensuring accuracy of the Customer Master Data and process development.
• Controlling and activating product pricing discounts, promotions & offers on a corporate level.
• Assisting Management in the analysis and reporting of Sales Key Performance Indicators (KPI’s).
• Developed marketing policies and plan, organized, executed and control marketing operations and resources.
• Prepared annual budget for the marketing strategies and appraisal activities such as Consumer promotions, Dealer trip, Product promotions and road shows.
• Involved in all phases of marketing activities such as market shares, advertising, dealer seminar, product evaluation and study of competition and pricing.
• Carry out Market Research for Competitors activities and react for Pricing, Promotions, Advertisements & Merchandising; and Structuring Strategies.
• Create and carry out action plans for increased market share and profitability.
• Managing overall stock aging status for the assigned products.
• Decisively negotiation with Factory for the pricing and liable for Company’s profit.
• Building Sales Volume & Revenue.
• Establishing strong relationship and business with the company’s clients.
• Search for new clients.
• Keeping a track record of the clients.
• Updating the top management about the daily activity performance.
• Managing promoters.
• Managing a team.