Marketing Director
PATCHI
Total years of experience :11 years, 1 Months
- Develop and execute strategic marketing plans aligned with the CEO’s vision,
optimizing opportunities to increase local impact and sales per seasons.
- Manage the marketing budget for UAE and collaborate with product development,
branding, and creative teams to ensure successful seasonal launches.
- Conduct seasonal activations, market research, monitor competitors, and analyze
customer feedback to identify new market segments, drive business growth, and
improve customer satisfaction.
- Developed integrated PR campaigns for an acquisition project which opened doors
for new business in KSA and increased brand equity for our publications and agency.
- Worked closely with the Group CEO to help drive success in meeting objectives and
partnered with the cross-channel leads for integrated digital and awareness agendas.
- Delivered marketing insights & data capabilities to drive deep partnerships along with
the creation of content roadmaps and calendars
- Developed integrated PR campaigns for an acquisition project which opened doors
for new business in KSA and increased brand equity for our publications and agency.
- Worked closely with the Group CEO to help drive success in meeting objectives and
partnered with the cross-channel leads for integrated digital and awareness agendas.
- Delivered marketing insights & data capabilities to drive deep partnerships along with
the creation of content roadmaps and calendars.
- Managed the effective implementation of strategic projects; the first being the integration with Richemont and the successful on-boarding of their Maisons
- Maintained ties and worked cross-functionally to manage relationships, interdependencies and blocks on projects
- Presented reports to key stakeholders to identify new decisions, possible solutions and escalate issues which
- Utilized the DESIGN-THINKING approach aimed at developing a new sustainability strategy that would attract the right customers to the YOOXYGEN platform
- Took part in a DESIGN SPRINT workshop to support in building a website that would adapt to the consumers’ needs, satisfy existing customers, and increase revenues
- Collaborated with Sales and Management to deliver high-end presence in Expos such as Cityscape Dubai along with various EMAAR sales roadshows across GCC.
- Organized and managed the Int’l Summer Misk Festival by bringing world-class musicians and artists, with the aim of attracting a niche crowd to attend the four different nights and potentially purchase
- Supported with planning the communication strategy and executed cost-efficient integrated marketing campaigns by working closely with other parties including, the ad and media agencies
- Ensured strong presence on multiple social media and digital channels for more awareness and sales
- Analyzed communication and digital reports in liaise with Sales results for quarterly presentations
- Enhanced the CRM software to identify potential clients in the database, to generate quality sales leads, then plan effective re-marketing campaigns based on studies
- Responsible for all aspects of marketing projects, including: contingency planning, approval channels and procedures, budgeting, campaign analysis, and Digital channels, PR, and Events
Managing the ‘Business Communication’ course as part of the first Arab non-profit platform for Massive Open Online Courses
- Handled major key accounts, including: Majid Al Futtaim (Real Estate), Banque Libano-Française, Al Wadi al Akhdar International (FMCG), Al Zawrae Jordan (Tobacco)
- Managed multiple budgets for projects and marketing campaigns
- Participated in the planning and execution of full-fledged campaigns; with a few award winners
- Developed and presented communication strategies to existing and prospective clients
- Conducted market research and competitor analysis for various brands across several industries for better advertising budget allocation based on current positioning
- Planned and coordinated with the advertising and media agencies to align the promotional and communication campaigns with the Bank's corporate image
- Attended TVC shootings and liaised with the agency with timely reporting
- Organized a series of local and foreign events, conferences, exhibitions and corporate
dinners, all in close collaboration with the press to maximize awareness to the target audience
- Supervised contractors on site to ensure accurate execution of jobs within deadline
- Analyzed sponsorship opportunities for efficient allocation of the marketing budget
- Worked on presentations with the Strategic Planner for positioning Clients of various fields
Number one ranked intensive masters that focuses on brand management and business development for lifestyle brands within the fashion, design and luxury sector.
Olayan School of Business (AACSB Accredited) Bachelor in Business Administration - Marketing and Management Business Student Society (BSS) - AUB • Vice President for the years 2010 and 2011. Managed 12 out of 150 BSS committee members • Initiated the BSS Entrepreneurship Business Plan Competition • Organized and managed the BSS annual graduation Gala dinner
Summer Program: Strategic and Operational Marketing
Member of Charity Division – Student Organization • Organized “can-drives” and group visits to the Mother Theresa Orphanage and Elderly Home • Planned “Better a Home” project, involving the renovation of a house for a lower income family