Lina Abolail

− Developing and implementing a comprehensive sales strategy to achieve revenue and business
growth objectives.
− Build and lead a high-performing sales team through hiring, sales training, and coaching
− Develop and manage the annual sales budget, pricing strategies, discount policies, and contract
negotiations to ensure optimal resource allocation.
− Drive customer acquisition, retention, and revenue diversification strategies through strategic
initiatives.
− Implement CRM systems, and sales analytics tools to track progress, enhance efficiency, and
optimize sales performance.
− Work with cross-functional teams to improve customer experience and sales conversion rates
including operations, marketing, finance and logistics
− Setting sales team KPIs, and performance metrics to track progress and drive accountability
− Representing the company at industry events, conferences, and networking opportunities to
strengthen brand positioning
− Ensure compliance with sales policies, contracts, and legal regulations.
− Collaborating with marketing and product teams to align sales initiatives with business
objectives.
− Analyzing sales data, market trends, and competitor activities to refine sales strategies.

− Competitors analysis
− Specifications update
− Material testing certificates updates
− Project management from specs to closing order and construction completion
− Liaise with different departments to complete all activities right and on time (marketing,
technical, finance, coordinators, warehouse, factory etc.)
− Manage selling prices direct or through distributors
− Organize marketing or social events with customers
− Communicate with R&D department for any product improvements based on market
requirements
− Coordinate with sites for supply schedule and installation guidance
− Coordinate with distributors for stock availability
− Market share and position based on yearly data analysis.
− Internal team training for products, manuals and design requirements
− Follow up with government entities for the regulations and standards.
− Material approval from different municipalities and clients
− Maintain strong and stable relationship with contractors by providing all the support required to
secure repeated business.
− Share any technical design requirements like manuals or guidelines with consultants.

− Locate and screen potential business deals utilizing all sources or through contacting potential
customers, analyze the market situation, propose strategies, and evaluating options as per deal
requirements
− Technical selling (unique selling points) to designers and specifiers in consultancies,
government, client and contracting companies
− suggest new markets, and create new accounts. Identify decision makers within the key clients
organization, build long term relationship and work effectively with them.
− Keep record of sales and provide feedback through meetings with management or salesforce.
− Work and collaborate with the technical and marketing team to ensure successful
implementation that meets customers needs
− Plan approaches, develop proposals that speaks to the clients needs, objectives and concerns
− Negotiations strategies, agreements, and closing orders
− Attend industry events and have better knowledge about competition

− Develop building water solutions portfolio for the business dealing with MEP Specification
− Identify and help the sales team to win New Business across the sector and maintain a vibrant
pipeline of forward business
− Seek out the appropriate contact in an organization
− Understand the needs of customers and be able to respond effectively with a solution
− Train customers members for product installation
− Attend seminars, conferences and events

− Create regional sales plans in alignment with business objectives.
− Support team with day-to-day activities, weekly and monthly planning
− Determine annual forecast, Margins, Ebit in coordination with other departments.
− Analyze regional market dynamics to maximize markets and products growth opportunities.
− Educate team about industry factors like value in, risk out, regulations, customers needs and
pricing
− Monitor sales activities, trends, CRM (salesforce), and monthly reporting.
− Recruiting and training of employees in assigned district.
− Prepare action plan including production, deliveries, payments, and technical submissions.
− Determine regional sales improvements requirements and implement change when needed.
− Identify products opportunities and track competition.
− Build and maintain strong, long-lasting customer relationships.
− Partner with contractors and consultant when required to improve form of offer.
− communicate the value proposition through presentations.
− Leading and motivating staff to improve results.
− Assessing costs, supply and demand, and identify selling prices.
− Monitor and compare early logs (quotations, calls, inquiries, customers base, repetitive
business, and sales per product and country)
− Business plan preparation including: sales complexity of each product, channel to market,
payment terms, third parry assistance, insurance on credit with finance team, storage,
distribution, approvals, legislations and regulations … etc

− Developing relationships with customers including consultants, contractors and developers
− Solution provider
− Monitoring the market construction projects and their requirements
− Providing products samples and data sheets, method statements, and several services
including available and suitable materials
− developing specifications, conduct seminars, and meet with different customers profiles
− Cost estimation, and internal sales coordination
− ongoing project coordination using aconex system for submissions and data transfer and follow
up of work between all project parties
− projects planning programs with MS project (from closing order to site handing over)
− agree commercially with customers: best solution, cost effective, various payment terms and
delivery schedule, coordination with factory and desginers, site supervision, and handing over
documents.

− Ongoing Projects follow up and conduct site meetings, list of actions, minutes of meetings,
snags list and completion certificates, etc…
− Review all new projects designs and documents in order to comply with the regulations to avoid
liabilities and fines.
− All kinds of technical writings and communications: Initial planning, document control, office
management, Invoicing, pricing, change order settlements, Contract writing and modification,
minutes of meetings, prepare tender documents and addendums
− Negotiate new projects opportunities and introduce company services to international
consultants, owners, developers
− in-house project design and execution coordination between main and sub consultants and
contractors
− authorities submission and follow up to obtain all required NOCs and approvals up to Final
building permit approval
− Conduct pre-construction meetings and coordinate the attendance of affected parties to ensure
major and minor issues are addressed prior to design or construction

− introducing different projects to potential customers including locations, areas, specifications,
uses, and prices
− Sales follow up, and after sales services including internal design, material and design changes,
and maintenance
− contacting old customers to update them with new projects through email and sms services
− Website and company profile development
− Providing bank facilitation and special funding rates
− cost calculation and AutoCAD drafting

− Developing relationships with customers including consultants, contractors and developers
− Introducing products to clients head offices and site team
− Monitoring the market construction projects and their requirements
− Providing products samples and data sheets, method statements, and several services
including available and suitable materials
− Writing specifications, seminars, and meetings

− AutoCAD drafting to re-design Pipelines Network, House connection, Manhole details for
manufacturing
− weekly Site visit as part of follow up and revising site conditions
− Survey of ground levels, invert levels, size of chambers and septic tanks, then surveying new
houses, and obstructions like utilities manholes and spaces, and redesign according to this date
− Shop Drawings and as built drawings, quantity survey, site reports (daily, weekly, and monthly)
− design RFA, RFI, and materials approvals