BUSINESS DEVELOPMENT MANAGER
RAQAM CONSULTANCY
Total years of experience :21 years, 9 Months
Responsible for driving the entire business of the . company
• Set the business vision & mission, identify the potential growth then generate a business plan.
• Developed a 360-degree business plan
• Managing the lead and execution of the plan to achieve the agreed KPI (ROI, Top and bottom line figures).
• Handling the brand building and marketing activities, lead the creation of RAQAM website from scratch
• Managing the daily and the strategic operation (operation efficiency, price structuring,
customer relationship and customer business development plans, Sales KPIs).
• Held P&L accountability, Marginal contribution and EBIT.
Responsible for driving and coordinating Business Innovation & Renovation strategy
and process, to ensure achieving business growth targets:
• Inspired and supported Business and Brands owners to drive successful
Innovation & Renovation, through workshops and Trend Sharing on the
latest changes happening at business, customer, shopper and consumer
levels.
• Supported the business units in rolling out their Nutrition, Health and
wellness road maps (as main renovation pillar), including alignment with
key stakeholders in business units, manufacturing and application group.
• Worked with different business units on generating consolidated yearly Innovation &
Renovation business plan capturing total three years business opportunity.
• Prepared the yearly financial Water fall plan to generate Y1 and Y3 Dash-board and I&R
contribution to the company growth.
• Supported the business units on generating successful Launch plans of the new products
(ATL and BTL) and ensured full execution of the plans.
• Led the post-launch evaluations of all I&R projects and support the brand teams in
generating comprehensive analytical reports and conclusions including full business analysis
of I&R performance. Suggested action plans and helping the top management make strategic
decisions.
• Coordinated Nestle Hong Kong yearly participation in Nestle Market Innovation Award and
handled all internal and external communication, submission and voting.
• Led the internal promotion of Nutrition, Health and Wellness through campaigns, newsletters
and staff engaging activities.
Positively shifting the curve of Nestlé culinary business in Syria and Iraq; delivering
double digit growth and a highly profitable business by introducing a new business
module designed for emerging cluster.
• Set the business vision, identify the potential growth then generate a business plan.
• Handled the preparation and the discussion of the integrated commercial plan with top
management.
• Managed the execution of the plan (ATL/BTL per channel) to achieve the agreed RIG and
NNS.
• Managed the Total Commercial Spending Budget.
• Managed the daily and the strategic sales operation (Route to market, Distribution, price
structuring, customer relationship and customer business development plans, stock
monitoring, Sales KPIs).
• Held P&L accountability, Marginal contribution and EBIT.
• Ensured the timely deployment of People development plan and assured team competencies
and development as per the agreed plan.
Managed the Nutrition and Dairy business in Syria and drove growth through full business plan.
Worked on PPP project “popularly positioned product” on Dairy (Soft packs powder-milk and single
serve units) from concept to implementation; started by mindset, product and packaging, branding &
communication, pricing, financial model, route to market.
Ensured effective sourcing of raw & packaging materials and service contracts end to end
(local and imported) based on procurement plan.
• Prepared the Procurement SOP and effective workflow.
• Negotiated Contracts based on cost break down, handling professional negotiation, bidding,
hedges, and cost optimization projects.
• Conducted continuous benchmark and risk analysis to identify improvement opportunity
• Effectively managed the strategic procurements as per business objectives
• Managed the suppliers’ relationship and ensure continuous and smooth alignment and
liaison with internal stakeholders (business, Factory, Finance, )