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Linah Yashar, Marketing & CRM Executive

Linah Yashar

Marketing & CRM Executive ·Haji Hussein Alireza & Co. LTD

Saudi Arabia

Master's degree, Marketing And Business

Work experience

Total years of experience: 12 years, 5 months

Marketing & CRM Executive

June 2023 - Present

Haji Hussein Alireza & Co. LTD

Jeddah, Saudi Arabia

June 2023 - Present

Aston Martin - Mazda - MAN Trucks

- Lead social media growth strategies to increase brand visibility, customer engagement, and digital presence.
- Manage campaign reporting, analytics, and performance tracking to maximize ROI and optimize spend.
- Implement CRM and customer segmentation strategies to improve targeting, retention, and overall marketing effectiveness.
- Collaborate with Sales and Service teams to design and execute promotions, offers, and customer loyalty programs.
- Develop and manage integrated multi-channel marketing campaigns across digital, social, email, SMS, and offline platforms.
- Oversee creative production, coordinating with agencies and designers to deliver high-quality content, videos, and OOH campaigns.
- Plan and execute corporate events, product launches, and brand activations to enhance market positioning and reputation.
- Provide data-driven insights through market research and KPI tracking while mentoring the marketing team to deliver measurable results.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Marketing - Digital Marketing

January 2021 - May 2023

Zahid Tractor

Jeddah, Saudi Arabia

January 2021 - May 2023

Caterpillar (CAT) - Zahid Tractor

- Executed integrated marketing campaigns across digital and traditional channels to strengthen brand visibility and awareness.
- Defined KPIs, monitored campaign performance, and optimized strategies to maximize ROI.
- Conducted market research and customer segmentation to refine targeting and improve engagement.
- Created SEO-optimized website and social media content, driving higher traffic and online reach.
- Directed contractors and third-party vendors to deliver designs, videos, and production materials on time and to standard.
- Coordinated promotional and sales initiatives that supported revenue growth and market expansion.

Company industry:
Construction & Building
Job role:
Marketing and PR

Social Media - Digital Marketing Executive

January 2019 - December 2021

Delta Marketing Company

Jeddah, Saudi Arabia

January 2019 - December 2021

Adidas - Delta Fitness - Life Fitness - Hammer Strength - Cybex

- Developed and executed digital marketing strategies leveraging SEO and keywords to increase visibility and traffic.
- Planned and implemented sales promotions that drove revenue growth through targeted campaigns.
- Managed all digital channels and social media accounts, increasing engagement and online presence.
- Monitored and reported campaign performance using Google Analytics to support data-driven decisions.
- Optimized SEO by researching and applying high-quality content recommendations.
- Conducted detailed market and competitor analyses to refine digital strategies and positioning.
- Expanded and strengthened the company’s social media platforms, enhancing brand exposure.
- Analyzed consumer loyalty, trends, and preferences to improve brand reputation and market reach.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Digital Marketing Specialist

March 2018 - December 2018

Vital Marketing Agency

Jeddah, Saudi Arabia

March 2018 - December 2018

- Develop innovative campaign concepts tailored to each client’s brand objectives and positioning.
- Create and deliver engaging presentations that include visual mockups, storyboards, and projected performance metrics.
- Manage and track the performance of digital campaigns across multiple platforms and client portfolios.
- Produce regular performance reports (weekly, monthly, quarterly) covering KPIs such as impressions, engagement, conversions, and ROI.
- Provide data-driven recommendations to refine strategies and enhance campaign effectiveness.
- Conduct ongoing competitor benchmarking to assess content strategies, campaign initiatives, and product launches.
- Analyze shifts in consumer behavior and digital habits to guide campaign adjustments.
- Prepare detailed trend analyses with proactive recommendations to help clients adapt quickly to market changes.

Company industry:
Marketing
Job role:
Marketing and PR

Internship

January 2018 - March 2018

Lts Think Marketing Agency

Jeddah, Saudi Arabia

January 2018 - March 2018

- Assisted in digital marketing campaigns.
- Supported in social media and SEO.
- Conducted marketing research and reporting.

Company industry:
Marketing
Job role:
Marketing and PR

executive assistant

January 2014 - January 2018

Al-Gharbiah Cement Factory

Jeddah, Saudi Arabia

January 2014 - January 2018

Marketing & Sales ( Sales / Purchases / Suppliers )
Accounting
Data entry

Company industry:
Construction & Building
Job role:
Administration

Education

University Of Business And Technology

December 2021

December 2021

Master's degree, Marketing And Business

Saudi Arabia

GPA (point): 4.89 out of 5

GPA (point): 4.89 out of 5

Master of Science (MSc) in Marketing & Business Administration An advanced graduate program focused on developing strategic, analytical, and managerial expertise across key marketing and business domains. The curriculum emphasized data-driven decision-making, strategic leadership, and the integration of modern marketing practices with core business management principles. Key areas of specialization included: • Strategic Marketing & Competitive Positioning: Advanced frameworks for market analysis, brand strategy, customer value creation, and long-term growth planning. • Consumer Insights & Data Analytics: Applied quantitative and qualitative research methodologies to evaluate market trends, customer behaviors, and business performance. • Digital Platforms & Marketing Technologies: In-depth study of digital strategy, online consumer behavior, social media analytics, and technology-enabled communication channels. • Business Strategy & Organizational Leadership: Comprehensive training in corporate strategy, managerial decision-making, organizational design, and leadership dynamics. • Financial & Operational Management: Enhanced understanding of financial planning, budgeting, performance metrics, and operational efficiency. • Innovation, Branding & Value Creation: Exploration of brand equity management, product innovation, customer experience, and integrated marketing communication. The program strengthened high-level competencies in problem-solving, strategic planning, research, leadership, and cross-functional collaboration. Through case studies, applied projects, and advanced analyses, the degree provided the expertise needed to lead marketing initiatives, drive business performance, and support organizational growth in dynamic markets.

Dar Al-Hekma University

December 2018

December 2018

Bachelor's degree, Marketing & Business Administration

Saudi Arabia

GPA (point): 3.83 out of 5

GPA (point): 3.83 out of 5

Bachelor’s Degree in Marketing & Business Administration A comprehensive and professionally oriented academic program providing a solid foundation in strategic marketing and core business disciplines. The curriculum emphasized advanced competencies across marketing strategy, consumer insights, brand management, financial analysis, organizational behavior, and integrated communication. Key areas of focus included: • Strategic Marketing & Brand Development: In-depth study of market positioning, competitive strategy, value proposition design, and brand equity management. • Market Research & Data Analysis: Practical application of quantitative and qualitative research methods to assess market trends, customer needs, and business opportunities. • Digital Marketing & Communication Management: Exposure to digital ecosystems, audience segmentation, social media strategy, and performance measurement. • Business Administration & Leadership: Understanding of corporate structure, managerial decision-making, operations management, and leadership principles. • Financial & Managerial Skills: Proficiency in budgeting, forecasting, financial evaluation, and performance metrics to support business growth and organizational planning. The program strengthened analytical thinking, strategic planning, problem-solving, and cross-functional collaboration through case studies, industry projects, and presentations. It equipped me with a strong business mindset and a marketing-oriented approach to driving organizational performance, customer engagement, and long-term brand growth.

Skills

Campaign Management
Expert
Campaign Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Branding
Expert
Branding
Expert
Digital Marketing
Expert
Digital Marketing
Expert
E Marketing
Expert
E Marketing
Expert
Marketing
Expert
Marketing
Expert
GRAPHIC DESIGN
Beginner
GRAPHIC DESIGN
Beginner
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT OFFICE
Expert
MICROSOFT OFFICE
Expert
MARKETING
Expert
MARKETING
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Communication
Expert
Communication
Expert
Leadership
Expert
Leadership
Expert
Campaign Management
Expert
Campaign Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Google Adwords
Expert
Google Adwords
Expert
SEO
Expert
SEO
Expert
Business Development
Expert
Business Development
Expert
Management
Expert
Management
Expert
Project Management
Expert
Project Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Social Media
Expert
Social Media
Expert
Administration
Expert
Administration
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Training
Google Ads
General Assembly
Social Media Marketing
Santa Monica College
Search Engine Optimization
SEO Optimizers
Google Analytics
General Assembly
Entrepreneurship
Venture Highway
Advanced Digital Marketing
General Assembly