journalist, PR&Marketing
Styria
Total years of experience :24 years, 3 Months
- Identified customer needs through market research and analysis
- Edited and revised all marketing content to guarantee the highest quality of writingIntroduced fresh and new angles on previously-reported material to update and inform readers
- Combined video, audio and graphics to effectively convey each story
- Simplified topics such as healthcare, energy, government and technology through clear, concise and compelling writing.
- Reported and penned front-page breaking news stories and provided real time updates online.
- Published news, previews, reviews and videos across a wide-variety of topics
- Reporting, broadcasting live at the scene of a breaking news story
-Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Edited and revised all marketing content to guarantee the highest quality of writing.
- Developed and managed company’s first formal employee communications system to distribute company news and critical information.
- Wrote newsletter marketing copy and presentation materials for special projects.
- Prepared briefings for shareholder meetings.
- Established effective working relationships with clients, government officials and media representatives.
- Wrote and edited company whitepapers, emails, newsletters and web content.
- Managed all company customer engagement campaigns.
- Collaborated with advertising and promotion managers to promote products and services.
- Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
- Analyzed performance of all marketing programs to identify the best opportunities for optimization.
- Promoted brand awareness through SEO optimization and attractive web design.
- Wrote creative and engaging briefs for internal and external agencies.
- Produced engaging online marketing campaigns
- Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews
- Preparing and completed action plans
- Implementing production, productivity, quality, and customer-service standards
- Representing the company in person before potential clients
- Organization of various events, celebrations, and conferences for different clients
- Helping organizing various relevant marketing events for attracting new consumers and business partners
- Assisting with the development and execution of media plan
- Regularly met with and interviewed clients to stay up-to-date on clients’ businesses and industries
- Utilized Web sites to post historical and current news-worthy items, press releases, speeches and awards
- Assisting with the planning and execution of press conferences
- Creating process to streamline internal communications relating to the management of news-worthy events
- Building new and stronger relationships with local media to include: magazines, newspaper and trade publications
- Making suggestions, creating and continuously update the elements to include in a formal press kit
- Interviewing people in a wide range of circumstances
- Following current events, always looking for a story opportunity
- Attending news conferences
- Providing the public with informative stories on a range of topics
- Reporting, broadcasting live at the scene of a breaking news story
- Suggesting news story and programme ideas on a regular basis
- Operating technical equipment to the required standard
- Editing daily news and creating central informative prime time show
