Ljiljana Berat, Sales & Marketing Director

Ljiljana Berat

Sales & Marketing Director

Devtech

Location
Serbia
Education
High school or equivalent, Electrical Engineering
Experience
24 years, 11 Months

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Work Experience

Total years of experience :24 years, 11 Months

Sales & Marketing Director at Devtech
  • Serbia
  • June 2017 to November 2017

Develop plans and strategies for achieving the company’s sales goals.
* Manage key customer relationships and participate in closing strategic opportunities.
* Determine and implement KPIs to track productivity and efficiencies of the team.
* Develop and implement commissions and bonuses plan
* Define optimal sales force structure, manage and grow Sales team and ensure that the team
consistently meets or exceeds KPIs.
* Participate in entry level sales program training sessions, meetings, skills building and
professional development classes.
* Work closely with the marketing function to establish successful support, channel and
partner programs.
* Develop and deliver external messaging for media, analysts and other stakeholders.
* Monitor customer, market and competitor activity and provide feedback to company
leadership team and other company functions.

Head of B2B SMB Sales at Serbia Broadband
  • Serbia
  • June 2015 to June 2017

In May 2015EUnet was acquired by SBB SerbiaBroadband, the major cable company in Serbia. The aim of the acquisition was to improve and enrich hosting/cloud /SaaS offerings in SBB services portfolio.

I was appointed Head of SMB Sales in SBB, also responsible for integration of EUnet services into SBB portfolio and SMB Product development.

• Responsible for achieving SMB sales targets and revenue goals, measuring progress towards goals and adjusting strategy to ensure that the goals are met
• Organize and manage B2B SMB sales team and utilize all internal and outsourced sales channels to achieve growth
• Hire and train B2B D2D SMB force, develop partner sales network
• Manage incentive and bonus plan for all B2B SMB sales channels
• SMB Product roadmap - involved in planning and implementing new services, service bundles, marketing and product development programs.
• Evaluate and adjust marketing strategy to meet changing market and competitive conditions.
• Closely cooperate with SBB Residential Sales team, Marketing and Technical departments.

Sales and Marketing Director at EUnet
  • Serbia
  • July 2013 to May 2015

Responsible for sales, marketing and business development: hosting, tele-housing, cloud, SaaS

• Planning and implementing sales, marketing and product development programs, targeted toward existing and new markets.
• Organize and manage sales team, sales quotas and KPIs, manage incentive and bonus plan
• Responsible for meeting sales quotas and revenue goals
• Developing and driving programs to increase sales, measuring progress towards goals and adjusting strategy to ensure that the goals are met
• Evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Establish and maintain relationship with industry, key partners and customers.

Deputy Executive Director at SAGA d.o.o.
  • Serbia
  • April 2009 to July 2013

Deputy Executive Director, Sales & Business Development
Sales Manager for TELCO and FSI industries:
• Lead Account Managers, establish sales quotas and KPIs
• Responsible for meeting sales quotas and revenue goals
• Developing and driving programs to increase sales close rate and overall sales efficiency
• Establish and maintain relationship with key industry partners and customers.

Business Development - Software & Solutions:
• Products and Services Portfolio Management
• Establish and maintain relationship with key industry partners and customers.
• Evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Identify opportunities, provide support to AM team, complex proposal preparation

Liaison with New Frontier Group- NFG (Parent company):
• Coordination of all activities with other companies, members of NFG
• Organize yearly NFG Innovation Award contest

BTO Software Sales Specialist/Telco & FSI Account Manager at Hewlett-Packard, Enterprise Solutions Group
  • Serbia
  • February 2004 to April 2009

• Account Planning and opportunity creation
• Establishing and maintaining relationship with accounts and partners
• Coordinating engagement of HP resources (technical, commercial, marketing, legal)
• Supporting and leveraging partners
• Responsible for achieving sales and marketing goals
• Participating in all major projects

Service Provider Account Manager at Cisco
  • Serbia
  • January 2002 to January 2004

• Account Planning and opportunity creation
• Establishing and maintaining relationship with accounts and partners
• Coordinating engagement of all Cisco resources (technical, commercial, marketing, legal)
• Supporting and leveraging partners
• Responsible for achieving sales and marketing goals
• Implements sales strategies and pinpoints problem areas
• Participating in all major projects

Sales Director at YUnet International
  • Serbia
  • January 1996 to January 2002

• Setting out sales and marketing plan, accountable for pricing policy
• Implements sales strategies and pinpoints problem areas
• Interacting with all major accounts and participating in major projects
• Liaison with partners: Cisco Systems Inc, Sun Micro-systems, etc.
• Managing sales team
• Training, effective placement and motivation of the sales staff
• Coordinating the development of distribution and retail network

Product Manager at Info Technology Supply Ltd
  • United Kingdom
  • January 1993 to January 1996

Supervised and provided presales support to country sales reps.
* Liaison with partners and vendors
* Conducted training courses and seminars
* Direct sales to major accounts in the UK and other countries
* Launching new products and services
* Follow up changes in technology and market demand to provide
vision and direction
* Participated on all major marketing events including international
fairs, seminars, etc.
* Business start-up on the new markets, contacting potential sales reps,
new markets investigation

Education

High school or equivalent, Electrical Engineering
  • at Faculty of Electrical Engineering, University of Belgrade
  • June 1985

Specialties & Skills

IT Infrastructure
Software Solutions
Telecommunications Sales
Data Center
Cloud Computing
MARKET PLANNING
MARKETING
Sales Management

Languages

English
Expert