Marketing Coordinator
University of Wollongong in Dubai
Total years of experience :9 years, 0 Months
- Responsible for implementing campaigns through, social media, email marketing, online and offline advertising (360 degree).
- Developed and executed promotional marketing campaigns and communication strategies; including direct mail / web initiatives, collateral materials, innovative displays, and merchandising to generate revenue and develop greater affinity of the brand.
- Designed and executed turnkey programs for stores utilizing local and national media, radio, TV, outdoor events and visual merchandising.
- Ensured all marketing collaterals comply with the Universities guidelines.
- Agency Management, in compliance with University’s procurement policies, identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost.
- Working with vendors on design, videography, photography, branding and other marketing activities
- Successfully planned and executed internal and external events such as exhibition, seminars, expos etc.
- Managed social media content creation and uploads for some company’s corporate channels including leading platforms.
- Scheduled content and uploads on multiple social media platforms (e.g. Facebook, Instagram, Twitter and LinkedIn) initiating a two-way engagement with people over these platforms.
- Managed responses to end users on social media pages delivering productive communication and converting online audiences to subscribers.
- Building KPI’s and performance analysis for each activation and agency
- Ensure timely and accurate report generation for various campaigns along with analysis
- Managing the marketing operations to drive business objectives with the brand teams
- Developing corporate communications and direction for teams to implement planned marketing campaigns
- Manage the development of branded content for website and social media accounts and analyze related metrics
- Handle digital campaigns to ensure brand penetration, active customer engagement and website traffic with our external vendors/ agencies
- Planning quarterly marketing & event calendars for each vertical in-coordination with business partners
- Assisting business partners with marketing collateral procurement and payment requirements
- Proven knowledge of communications and marketing ethics and best practices
- Coordinating with other international offices of Siemens (across 16 countries) for various projects
Published article with Harvard Business Review Arabia on How to Instigate a Recycling Behavior in the People of UAE through Social Marketing
People's Choice Award Winner at UOWD Software Trade Show 2015 for Project Ta'leem. A training tool for primary school that uses speech and touch recognition. Shortlisted for Uni Spirit Award and Student Services Award 2015