Loucif Saad

• Own and lead end-to-end marketing and commercial strategy across a diversified portfolio of 53 brands and 500+ SKUs, driving sustainable growth across modern trade channels.


• Drive commercial performance through integrated pricing, trade activation, and margin optimization, directly impacting revenue and profitability.


• Design and execute annual trade marketing strategies across 12+ key accounts, strengthening retail visibility and in-store dominance.


• Secure and manage supplier-funded marketing budgets (QAR 2-3M annually), structuring high-impact co-investment agreements that maximize exposure while protecting margins.


• Deliver 18-25% sell-out growth during key seasonal campaigns (Ramadan & national events) through structured activations and visibility optimization.


• Enhance in-store brand presence by 30%+ across priority accounts via strategic placements, pallet rentals, and display agreements.


• Utilize data-driven insights and SKU-level analysis (500+ SKUs) to optimize portfolio performance and improve efficiency by 12-15%.


• Strengthen digital engagement by 30%+ within 12 months through performance-driven content and media optimization.


• Build executive dashboards linking marketing investments directly to revenue growth, margin expansion, and ROI accountability.

• Spearheaded the development and execution of innovative digital marketing strategies for luxury and mid-tier real estate, enhancing brand positioning and driving significant lead generation.
• Optimized property listings on Property Finder through strategic premium placements and data-driven performance analytics, resulting in improved lead acquisition and heightened visibility.
• Launched and fine-tuned targeted paid media campaigns on Meta and Google Ads, successfully increasing qualified inquiries and maximizing ROI.
• Collaborated with cross-functional teams to ensure cohesive brand messaging and creative direction across all digital platforms.
• Leveraged market trends and consumer insights to inform strategic decisions, fostering brand growth and engagement in competitive markets.

• Spearheaded national media coverage for high-profile governmental events, enhancing brand visibility for Qatar National Day, Doha International Book Fair, and Qatar Youth Forum.
• Streamlined communication between organizing committees and media partners, ensuring cohesive public messaging and brand alignment.
• Orchestrated accreditation and security clearance for local and international media, fostering strong relationships with key stakeholders.
• Directed media scheduling and guest coordination, optimizing event flow and enhancing audience engagement.
• Leveraged creative problem-solving skills to elevate event branding and marketing strategies, contributing to successful public perception and outreach.

• Spearheaded innovative integrated marketing strategies for hospitality and real estate sectors, ensuring brand alignment with strategic revenue goals.
• Directed high-impact digital advertising campaigns across platforms (Google Ads, Meta), significantly enhancing ROI and boosting qualified booking and inquiry rates.
• Crafted compelling seasonal promotional packages and dynamic event marketing strategies, driving increased occupancy and higher event bookings.
• Developed and executed robust loyalty and engagement programs, resulting in improved customer retention and enhanced brand loyalty.
• Collaborated with cross-functional teams to elevate brand presence and optimize marketing initiatives, fostering a culture of creativity and innovation.

• Progressed from Marketing Assistant to Regional Field Supervisor, demonstrating strong leadership and strategic oversight.
• Supervised a dynamic team of 48 field promoters, optimizing scheduling and deployment for maximum impact across Fez and Meknes.
• Spearheaded the execution of large-scale BTL campaigns and product launches, enhancing brand visibility in key markets.
• Drove in-store promotional activities, ensuring seamless operations and adherence to brand standards.
• Achieved operational efficiency and reporting accuracy, contributing to successful retail activations and sales growth.
• Cultivated a collaborative team environment, fostering innovation and creativity in marketing strategies.