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Loucif Saad, MARKETING & CREATIVE DIRECTOR

Loucif Saad

MARKETING & CREATIVE DIRECTOR·Al HATTAB FMCG (AL HATTAB HOLDING)

Qatar

Higher diploma, communication development & Marketing

Work experience

Total years of experience: 15 years, 4 months

MARKETING & CREATIVE DIRECTOR

January 2021 - Present

Al HATTAB FMCG (AL HATTAB HOLDING)

Doha, Qatar

January 2021 - Present

• Own and lead end-to-end marketing and commercial strategy across a diversified portfolio of 53 brands and 500+ SKUs, driving sustainable growth across modern trade channels.


• Drive commercial performance through integrated pricing, trade activation, and margin optimization, directly impacting revenue and profitability.


• Design and execute annual trade marketing strategies across 12+ key accounts, strengthening retail visibility and in-store dominance.


• Secure and manage supplier-funded marketing budgets (QAR 2-3M annually), structuring high-impact co-investment agreements that maximize exposure while protecting margins.


• Deliver 18-25% sell-out growth during key seasonal campaigns (Ramadan & national events) through structured activations and visibility optimization.


• Enhance in-store brand presence by 30%+ across priority accounts via strategic placements, pallet rentals, and display agreements.


• Utilize data-driven insights and SKU-level analysis (500+ SKUs) to optimize portfolio performance and improve efficiency by 12-15%.


• Strengthen digital engagement by 30%+ within 12 months through performance-driven content and media optimization.


• Build executive dashboards linking marketing investments directly to revenue growth, margin expansion, and ROI accountability.

Company industry:
FMCG

DIGITAL MARKETING MANAGER

January 2020 - January 2021

CAPSTONE PROPERTY

Doha, Qatar

January 2020 - January 2021

• Spearheaded the development and execution of innovative digital marketing strategies for luxury and mid-tier real estate, enhancing brand positioning and driving significant lead generation.
• Optimized property listings on Property Finder through strategic premium placements and data-driven performance analytics, resulting in improved lead acquisition and heightened visibility.
• Launched and fine-tuned targeted paid media campaigns on Meta and Google Ads, successfully increasing qualified inquiries and maximizing ROI.
• Collaborated with cross-functional teams to ensure cohesive brand messaging and creative direction across all digital platforms.
• Leveraged market trends and consumer insights to inform strategic decisions, fostering brand growth and engagement in competitive markets.

Company industry:
Real Estate

MEDIA COORDINATOR

January 2018 - January 2020

MINISTRY OF CULTURE AND SPORT QATAR

Doha, Qatar

January 2018 - January 2020

• Spearheaded national media coverage for high-profile governmental events, enhancing brand visibility for Qatar National Day, Doha International Book Fair, and Qatar Youth Forum.
• Streamlined communication between organizing committees and media partners, ensuring cohesive public messaging and brand alignment.
• Orchestrated accreditation and security clearance for local and international media, fostering strong relationships with key stakeholders.
• Directed media scheduling and guest coordination, optimizing event flow and enhancing audience engagement.
• Leveraged creative problem-solving skills to elevate event branding and marketing strategies, contributing to successful public perception and outreach.

Company industry:
Media Production

Marketing Manager

March 2015 - November 2018

Future Vision For Real estates & Hospitality

Doha, Qatar

March 2015 - November 2018

• Spearheaded innovative integrated marketing strategies for hospitality and real estate sectors, ensuring brand alignment with strategic revenue goals.
• Directed high-impact digital advertising campaigns across platforms (Google Ads, Meta), significantly enhancing ROI and boosting qualified booking and inquiry rates.
• Crafted compelling seasonal promotional packages and dynamic event marketing strategies, driving increased occupancy and higher event bookings.
• Developed and executed robust loyalty and engagement programs, resulting in improved customer retention and enhanced brand loyalty.
• Collaborated with cross-functional teams to elevate brand presence and optimize marketing initiatives, fostering a culture of creativity and innovation.

Company industry:
Real Estate

MARKETING ASSISTANT & REGIONAL FIELD SUPERVISOR

January 2011 - January 2015

BOOMING BTL

Fes, Morocco

January 2011 - January 2015

• Progressed from Marketing Assistant to Regional Field Supervisor, demonstrating strong leadership and strategic oversight.
• Supervised a dynamic team of 48 field promoters, optimizing scheduling and deployment for maximum impact across Fez and Meknes.
• Spearheaded the execution of large-scale BTL campaigns and product launches, enhancing brand visibility in key markets.
• Drove in-store promotional activities, ensuring seamless operations and adherence to brand standards.
• Achieved operational efficiency and reporting accuracy, contributing to successful retail activations and sales growth.
• Cultivated a collaborative team environment, fostering innovation and creativity in marketing strategies.

Company industry:
Marketing

Education

Fez –Morocco

August 2012

August 2012

Higher diploma, communication development & Marketing

Morocco

Fez

January 2012

January 2012

Bachelor's degree, Administrative And Communication Sciences

Morocco

GPA (rating): Good

GPA (rating): Good

courses: Certificates and courses A training session with the company
View attachment

Université Ibn Zohr

August 2010

August 2010

Diploma, Private Law

Morocco

DIPLOMA

July 2008

July 2008

High school or equivalent, Art And Communication Studies

Morocco

Skills

Communicator
Expert
Communicator
Expert
Local Marketing
Expert
Local Marketing
Expert
Graphic Design
Expert
Graphic Design
Expert
Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert
VIDEO PRODUCTION
Expert
VIDEO PRODUCTION
Expert
MARKETING STRATEGY
Expert
MARKETING STRATEGY
Expert
SOCIAL MEDIA MANAGEMENT
Expert
SOCIAL MEDIA MANAGEMENT
Expert
Adobe Creative Suite
Expert
Adobe Creative Suite
Expert
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
PORTFOLIO MANAGEMENT
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
Branding
Expert
Branding
Expert
Communicator
Expert
Communicator
Expert
Local Marketing
Expert
Local Marketing
Expert
Graphic Design
Expert
Graphic Design
Expert
Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert

Social profiles

Personal Website
Personal Website

Languages

Arabic

Native Speaker

English

Expert

French

Intermediate

Training and Certifications

Certifications
Study of Private Law
Best Employee of the year 2022
The media committee of the organization for the National Day celebrations
ملتقى الشباب القطري الثالث
اللجنة الإعلامية لفعالية الدوحة عاصمة الشباب الإسلامي
Media Committee of the Doha International Book Fair 30

Recommendations

Clay Gaspar

Dec 2020

Dec 2020

HR ManagerColleague

Warm greeting i hope this message finds you and your family in good health I found your profile very interesting that i would be delighted to engage you in a profitable supply contract in our company. Our company Marathon Petroleum Corporation{USA} is giving an offer which might interest anybody availability to handle an 5(Five) year contract supply contract/offer that requires no relocation which include terms and conditions of course more details as well with regard to the profitable side of it. Please stay safe and healthy I await your responses.

Hobbies and interests

VOICEOVER
SWIMMING
READING
Fishing
graphic designing
Chess
Photography