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Lyra Camille Paz, Graphic Designer

Lyra Camille Paz

Graphic Designer·Metro Pacific Tollway Corporation,

United Arab Emirates

Bachelor's degree, Fine Arts Advertising Arts

Work experience

Total years of experience: 16 years, 1 months

Graphic Designer

August 2019 - April 2026

Metro Pacific Tollway Corporation,

Quezon City, Philippines

August 2019 - April 2026

• Develops motion graphics and visual content for digital Out-of-Home billboards and social media platforms.
• Manages social media content calendars to maintain a consistent brand presence.
• Prepares client mockups and pitches that demonstrably improve brand impact in targeted regional markets.
• Designs diverse marketing collaterals and branded giveaway materials to strengthen corporate identity.
• Conducts onsite photoshoot and video coverage of OOH properties for documentation and campaign pitches.
• Creates digital communication assets, including email blasts and internal newsletters.
• Produces event materials and design assets in support of various company initiative events and internal
design-related campaigns.
• Oversees creative workflows and proposes high-level strategies for brand development.
• Leads collaborative brainstorming sessions and encourages team innovation for enhanced output.
• Enforces strict brand governance, ensuring all graphics align with corporate identity and brand standards.
• Coordinates with external agencies, vendors, and services to ensure the seamless delivery of advertising assets.

Company industry:
Construction & Building
Job role:
Design, Creative, and Arts

Multimedia Designer

February 2014 - August 2019

Filinvest Land, Inc.,

Mandaluyong City, Philippines

February 2014 - August 2019

• Developed visual identities for a diverse property portfolio, ranging from high-end luxury developments to

mid-range residential projects, affordable housing, and hospitality properties.
• Created new logo designs and established comprehensive corporate brand guidelines for new properties.
• Designed print and digital collateral, including event materials, print ads, corporate newsletters, and manuals.
• Developed campaign presentations and manuals to support brand strategy and internal documentation.
• Created designs for large-format billboards and other Out-of-Home (OOH) advertising materials.
• Produced static and dynamic (motion graphics) content for various social media platforms.
• Ensured 100% adherence to strict corporate brand guidelines across all marketing channels and layouts.
• Managed the pre-printing process by verifying color accuracy, layout dimensions, and file resolution to ensure
artwork was production-ready.
• Developed custom infographics and illustrations to support brand storytelling and data visualization.

Company industry:
Real Estate

Graphic Artist & Technical Operator | Printing & Fabrication

September 2013 - October 2013

Jopers Enterprises, Inc.,

Manila, Philippines

September 2013 - October 2013

• Executed 3D modeling and specialized graphic design for promotional advertising.
• Gained technical experience as a flatbed plotter and cutter machine operator

Company industry:
Industrial Production

Creative and Events Specialist

June 2009 - January 2013

Smart Communications (iCOn),

Quezon City, Philippines

June 2009 - January 2013

• Developed communication materials and video presentations for internal and event-based campaigns.

• Managed end-to-end event planning and coordination, including professional photo and video coverage.

Company industry:
Telecommunications

Education

University of the East

January 2009

January 2009

Bachelor's degree, Fine Arts Advertising Arts

Philippines

GPA (point): 1.6 out of 5

GPA (point): 1.6 out of 5

During my four-year Fine Arts and Advertising program, I was a consistent scholar for three years and maintained the highest possible grades in all my major art subjects. Beyond academics, I served as the Student President for the entire graduating department during my senior year. I was also an officer of the Buklod Sining art organization, where I led and organized engaging art activities and community events for my fellow students.

University of the East

December 2008

December 2008

Bachelor's degree, Advertising Arts

Philippines

Skills

CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
BUSINESS PROCESS MANAGEMENT
Intermediate
BUSINESS PROCESS MANAGEMENT
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MENTORSHIP
Intermediate
MENTORSHIP
Intermediate
MOTION GRAPHICS
Intermediate
MOTION GRAPHICS
Intermediate
MULTIMEDIA
Intermediate
MULTIMEDIA
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
VISUAL DESIGN
Intermediate
VISUAL DESIGN
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
COMPUTER NETWORKS
Intermediate
COMPUTER NETWORKS
Intermediate
CONCEPT ARTS
Intermediate
CONCEPT ARTS
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
TELECOMMUNICATIONS
Intermediate
TELECOMMUNICATIONS
Intermediate

Social profiles

Languages

English
Beginner
Filipino
Beginner

Training and Certifications

Training
Basic Unmanned Aerial Vehicle Training (Drone)
Skypixel18
Sep 2023
Show credentials

Hobbies

  • HybridTraining
    I am a dedicated multi-sport athlete. In Muay Thai, I earned an official World Muaythai Federation (W.M.F.) Khan 6 certificate from Thailand, reaching near-competition level. I also competed twice in the MVP Olympics CrossFit event, securing a Silver podium finish. My athletic versatility is further proven by competing in shot put, where I earned a Bronze podium finish.
  • Volunteering
    Since age 13, I’ve been a volunteer art teacher in rural Philippines, bringing workshops to underserved areas. This passion led me to conduct independent art programs in Cambodia on two separate occasions. For some time, I did distributing food to those living on the streets. I also joined ATD Fourth World to support where we teach children how to read.