Lyra Camille Paz

• Develops motion graphics and visual content for digital Out-of-Home billboards and social media platforms.
• Manages social media content calendars to maintain a consistent brand presence.
• Prepares client mockups and pitches that demonstrably improve brand impact in targeted regional markets.
• Designs diverse marketing collaterals and branded giveaway materials to strengthen corporate identity.
• Conducts onsite photoshoot and video coverage of OOH properties for documentation and campaign pitches.
• Creates digital communication assets, including email blasts and internal newsletters.
• Produces event materials and design assets in support of various company initiative events and internal
design-related campaigns.
• Oversees creative workflows and proposes high-level strategies for brand development.
• Leads collaborative brainstorming sessions and encourages team innovation for enhanced output.
• Enforces strict brand governance, ensuring all graphics align with corporate identity and brand standards.
• Coordinates with external agencies, vendors, and services to ensure the seamless delivery of advertising assets.

• Developed visual identities for a diverse property portfolio, ranging from high-end luxury developments to

mid-range residential projects, affordable housing, and hospitality properties.
• Created new logo designs and established comprehensive corporate brand guidelines for new properties.
• Designed print and digital collateral, including event materials, print ads, corporate newsletters, and manuals.
• Developed campaign presentations and manuals to support brand strategy and internal documentation.
• Created designs for large-format billboards and other Out-of-Home (OOH) advertising materials.
• Produced static and dynamic (motion graphics) content for various social media platforms.
• Ensured 100% adherence to strict corporate brand guidelines across all marketing channels and layouts.
• Managed the pre-printing process by verifying color accuracy, layout dimensions, and file resolution to ensure
artwork was production-ready.
• Developed custom infographics and illustrations to support brand storytelling and data visualization.

• Executed 3D modeling and specialized graphic design for promotional advertising.
• Gained technical experience as a flatbed plotter and cutter machine operator

• Developed communication materials and video presentations for internal and event-based campaigns.

• Managed end-to-end event planning and coordination, including professional photo and video coverage.