Muhammad Abdul Rehman

Formulation & Execution of Sales Plans in territory.
Building & Maintaining long-lasting channel partnerships.
Identification, Selection & Appointments of Dealers & Stockiests.
Execution of Trade & Consumer Promotions.
Collection & Analysis of Competitor Intelligence.


Achievements:
Generating sales value of PKR. 741 Million in 2013-2014.
Ensuring 20% growth in sales value over last year.
Enhancing product reach of Microwave Ovens in market by appointing stockiests.
Increasing cash flow by 15% over last year.
Enhancing sales channel performance by 10%.

Responsibilities:
Developing Sales, Marketing & Import Plans.
Creation of Sales Tools and Strategies in liaison with sales team.
Developing PRM and managing product life cycles.
Managing in-life product performance: sales, margin, and churn, conducting extensive
numerical analysis using company & market data.
Project management of all product integration/launches/changes throughout implementation.
Lead the development, approval, training, and communication of new
products/product changes.
Liaison with principal for implementation of business plans in case of international
brands.
Monitoring expansion of sales network and quality of retail channels.
Developing sales promotions for dealer network and consumers.
Develop & conduct specialized training on new products launched and raise awareness.
Developing price maps and product comparisons.

Achievements:
Acquired sole Moulinex distributorship for the group.
Initiated Home Appliances business with Samsung brand.
Planned and developed franchise network across Pakistan with more than 25
operational shop floors in 1 year.
Developed a 20 member marketing task force with presence in three major
cities of Pakistan which collects market intelligence.
Developed target based incentive program for shop floor salesmen and company
sales force.

Providing back-end support to Customer Services Team & Franchises.
Work in liaison with engineering, IT, Marketing, GR & RA and other departments for processing of critical complaints.
Timely communication through network updates related to pre-planned or sudden outages of IN, HLR, IT, Vendor based services, Marketing related etc.
Conduct detailed analysis on complaints and network reports & ensure availability of results and findings.