Director
Windsock Consultancy Pvt. Ltd
Total years of experience :32 years, 6 Months
Windsock Consultancy Pvt. Ltd. (Management Solutions) 2010 ONWARDS
Director
Consulting Assignments in UAE, India & UK
Nature of Assignments being handled:
* Systems & Processes.
* Development of Distribution Network (FMCG)
* Sourcing and Vendor Development - Specialty "centre of the plate" Food products.
* Direct Representation of Principals.
* Business Development and profit center management.
* Multi-Unit Retail Management (Medium sized)
* Identifying and developing business partners/distribution partners abroad for Indian companies.
Abbar & Zainy Food Supply & Ser. Co. Ltd. 2006 - 2010
General Manager (Head of Business)
3 Yrs in Dubai (Al Tenmia) / 1 Yr at the HQ at Jeddah
Accountabilities: * Profit Center Head and reporting to the ownership in Jeddah / London.
* Heading the entire operations of both units (UAE & KSA) including general management, overall administration, strategy building for growth / expansion plans, vendor development, etc.
* Introducing new developmental areas with new projects and addition of products which find synergy with the current portfolio.
* Devising plans for re-branding of the company to make it a specialized supplier of Food Service Products such as Meats, Poultry, Potato, Bakery Ingredients and Dry Food Products.
* Distinction for doubling the business of the company (Al Tenmia at Dubai) in the beginning of 2007.
* Successfully revived the core business of Abbar & Zainy FSS, Jeddah - US Beef products (which was discontinued) in 2009, adding SR. 15 Million to the TO \[$ 4 M\].
* Evaluated and implemented the business software Microsoft Dynamix AX 2009 in the company and all branches thereby integrating the whole operation.
Al Araimi General Trading L.L.C. 2004 - 2006
General Manager
Accountabilities: * Acting as Profit Centre Head and reporting to the Vice Chairman. Leading and monitoring a team of 50.
* Overseeing the complete operations of the company including general management, administration, sales, trade marketing, logistics across UAE and agency servicing.
* Planning and initiating new developmental areas - acquisition of businesses, new projects and addition of key agencies by scanning the business environment.
* Delivered a growth of business by 20% within 6 months, in a market with 5-6% growth through organic means.
* Turned around the company from a loss making situation over the previous 9 years to a profit centre.
* Streamlined the entire agency portfolio and consolidated 12 key agencies.
* Successfully added 2 new agencies to take the company forward by another 25% during 2005.
* Set up a completely new frozen warehouse for the company at a different location for improving service and ease of operation.
Khimji Ramdas (Consumer Products Div.) Muscat 2001 - 2004
Divisional Manager (Agencies)
Accountabilities: * Functioning as In-charge of the Agencies Division consisting of 40 agencies of principals across the Globe which includes major brands such as "Regal Picon" (Bel Group, France), "Afia" (Savola), "Foster Clark" (FCP, Malta), Capilano (Honey Corp., Australia), "Crystal" (Crystal Corp., USA), "Lindt" Chocolates \[Switzerland\] and "Bisca" (KelsenBisca, Denmark)
* Managing a team of 88 in the division and handling entire operations of the division including sales, trade marketing, logistics across Oman and agency servicing.
* Profit Center responsibility for the National Distribution Operation (Oman) including the branches in Nizwa, Sur, Sohar & Salalah for the Consumer Products Division.
* Streamlined and integrated the branch operations to the capital to develop a national operation for the division in 2002.
* Ensured growth of the business and profits by 30% during 2002 in a market with 2% growth through organic & mostly through inorganic means.
* Successfully added 4 major agencies acquired during 2002-03, and put them in dominant positions on the map of Oman.
Key Assignments Handled: National Sales Development Manager (Oct 1999 to Aug 2001)
* Functioned as an Independent In-charge of the Rural Penetration Programme (Phase I), to activate distribution in the towns with population of 5, 000 to 20, 000. Additionally handled National Sales Training. Completed 30000 man-hours of induction and sales training during 2000.
* Successfully initiated Rural Penetration Programme (Phase II) - Wholesale Activation; developmental projects for business enhancement to fulfill vision 2003.
* Instrumental in the setting up of a comprehensive distribution network to cover semi-urban and rural towns by appointing 112 Super Distributors throughout the country. This contributed 8% of the business within 6 months, from commencement.
Zonal Manager - South (Jan 1999 to Sep 1999)
* Acted as Head of South Zone and handled combined sales operations i.e. acquired brands of Shaw Wallace & Co. Ltd. and Henkel Spic's brands.
* Looked after all India distribution network integration to be completed effectively within 9 months.
* Enhanced the stand-alone business of Rs. 3.6 Crores (SWC) & Rs. 2.3 Crores (HSIL) per month, by 41% (i.e. to Rs. 8.32 Crores per month) through effective integration of sales force, distribution network, sales systems and commercial policies.
* Hold the distinction for integrating the national distribution network \[combined distribution of Shaw Wallace & Henkel\] in just 6 months through active coordination with the other Zonal Heads & Support Functions.
Key Assignments Handled: Deputy General Manager - South (Apr 1997 to Dec 1998)
* Served as Profit Centre Head for South Zone (4 states in South India) . Led and directed a team of 35 Sales and Marketing professionals and 20 Accounts & Administrative personnel for the marketing of popular brands viz. 'Margo' (Toilet Soap & Natural freshness Talc), 'Neem' (Toothpaste), 'Regal', 'SuperChek' and 'Chek' (Detergent cakes), 'Moloy' (Sandal Soap), 'Suds' Neem Dog Soap, etc.
* Involved in the re-launch of the flagship brand "Margo". Bettered the depth of penetration by focusing on B and C class towns for Regal" detergent cake.
* Delivered significant gains in volumes of the popular brand "Chek" by selective employment of predatory pricing tactics. Extensive sales promotion and BTL activities were aggressively conducted on all brands.
* Achieved 13 % growth in sales turnover and 40 % growth in profits during the period.
Shaw Wallace & Company Ltd., Chennai 1986 - 1998
Sr. Area Sales Manager - Tamil Nadu (Apr 1995 to Apr 1997)
* Enhanced the distributor management & depth of distribution in the state, which was reeling under the pressure of high outstanding and manpower turnover.
* Improved the functioning / administration of the company depots at Chennai & Trichy through effective inventory management & low response time. Built a team of 2 Territory Managers, 8 - 9 Territory Sales In-charges and 7 Pilot Representatives.
* Reversed the chaotic situation of high debtors \[120 days\], high distributor & manpower turnover and poor sales \[in the region of Rs. 65 lakhs p.m.\] to achieve 15 days average debtors and full strength of sales force in 1996.
* Achieved consistent sale of Rs.90 Lakhs per month, post a total revamp of the distribution network by Mar '96.
Area Manager - South / S W Gelatines Ltd (Nov 1991 to Apr 1995)
* Set up the Regional Office & and functioned as the In-charge for Southern India.
* Steered the business of edible, pharmaceutical, photographic & industrial gelatines and di-calcium phosphate through Consignment Stockists.
* Handled the setting up of targets for Consignment Stockists, fulfillment of targets and product management.
* Explored and developed export markets for gelatines and di-calcium phosphate in Sri Lanka, Far East & Australia. Commenced exports since 1992. The regional sales rose on an average 75% annually.
Assistant Manager - Sales (Sep 1986 to Nov 1991)
* Supervised sales function in the Adhesives & Chemicals Division.
* Managed the sales of animal glue, edible, pharmaceutical and photographic gelatines, natural resin based industrial adhesives (essentially for packaging industry) and potassium chlorate through Consignment Agents.
* Conducted market research studies for projects identified as growth areas by the company.
* Developed 3 tie-up units for packaging adhesives in 1988 and reached 1500 MTPA level from scratch during 1990.
Khatau Junker Ltd (Agrochem Division), Mumbai 1985 - 1986
Assistant Manager (Sales)
* Conducted market surveys and secured registration of new generation organophosphates to establish a new product line / mix.
* Supervised All-India sales activities of Agro-Chemicals Division. Coordinated with the plant and ensured compliance with the prescribed statutory formalities.
* Looked after the procurement of materials from Mumbai for plant production.
MBA (MARKETING) P.S.G. College of Technology, Coimbatore, Bharathiar University - 1984.
B.Sc. (CHEMISTRY) Malabar Christian College, Calicut, University of Calicut - 1981.
