Madhusudan Rao Sriperambuduru

Since April 1994 with Ramoji Group, Hyderabad
Presently designated as Deputy General Manager (always been in the highest cadre in the company since last 14 years)

Growth Path: Introduction about the present company - Kalanjali: KALANJALI (A Retail Unit of RAMOJI-EENADU Group) is a chain of 12 luxury retail stores that are located across south India. It is a 22 years old strong regional retail brand with global appeal with clientele from USA, Gulf, UK, EOU, Australia, China and of course Indian HNI's, Corporate etc.
It is a pioneer in the Retail business of Ladies wear, kids wear, Men's ethnic & branded wear, handcrafted silver jewelry, ladies accessories, stoles, shawls, traditional bed linen, durries, exclusive home décor, premium handmade artefacts, gifts, utilities and exclusive furniture of premium woods like rosewood, teakwood and pure silver clad. Kalanjali works closely with 1000's of vendors across India. It also has its own production and designing unit.
Kalanjali is one of its kinds to showcase the rich Indian, Persian and British tradition, culture, history and provides us with essence of superior Indian skills. Product range is very vast starting from a $ to 300, 000$. Kalanjali is a journey of discovery into centuries old traditions. It's the sacred place to find the secrets of India's most beautiful works of art. It's much more than just a purchasing experience.

Growth path:

01-04-2005 to 31-03-2006 Free Lancer Marketing & Investment consultant, developed a Rs.110 cr unique retail project for a South African Investor
04-05-2006 Joined back Kalanjali as Senior Manager as the Management invited me with acceptance of Business Development activities
10-01-2008 Promoted as Assistant General Manager with additional responsibilities of Operations of Handlooms division and Business Development activities of all the divisions of Kalanjali
01-10-2011 Promoted as Deputy General Manager

Key Result Areas:
• Handling strategic business planning and all operations of Textiles, Crafts, Premium Home Products, Luxury Furniture & Handloom Division

• Developing and delivering the category business plan including vendor management, sales, stocks, and margin and markdown costs


• Monitoring and taking care of the Business Development activities of all the Divisions

• Planning and executing various distribution methods including one of the best e-commerce portals of premium products in ladies ethnic wear and exclusive artifacts & handcrafted furniture


• Carrying out business development from leasing stage to managing the operations of the units with effective development of various channels of distribution including E-commerce, Social Media, Franchising (just initiated) etc.

• Managing recruitment and development of team on pan India basis


• Negotiating better than expected rentals, during economic slow-down re-negotiating with the mall management and individual owners of standalone formats

• Supervising availability and delivery of materials by ensuring that one third of merchandise is decided by the Head Office and two third's right to selection is given to the respective Unit's Manager and his team, formula used by some global giants in Retail Industry


• Getting and giving continuous feedback on Product Movement while tracking the new products and schemes offered by competition and trying to run better or similar schemes for the store

• Making efforts to achieve target as per Annual Business Plan and ensuring sales of high margin product


• Processes streamlined in corporate communications: I have been instrumental in developing and communicating most of the external communication aimed at creating enhanced brand perception and connectivity. I had addressed varied audiences like our existing and potential customers, media, channel partners and even our employees for specific communication.

My responsibilities included: • Creating marketing and promotional material for electronic and print for product advertising, personal selling and sponsorship activities
• Developing overall retail strategy
• Bench marking Global standards
• Design and communicate email & SMS marketing campaigns
• Promote products through various TV initiatives
• Create thought leadership materials also by correlating media articles
• Create and deliver directly or in-directly press releases, case studies, etc
• Research industry trends national and international
• Prepare briefing materials
• Coordinate conference, trade shows
• Develop inputs for press interviews


The biggest challenge has been to increase the client base, being premium brand in our segment reaching the ordinary customer was always a challenge. I have been Successful in developing various communications through various means to reduce information asymmetry between the brand and the customer.

• Holds the distinction of expanding the business from 2 stores to 12 stores by formulating business plans, in depth demographic studies, identifying locations, dealing with owners and consultants for finalizing the store, as a result the company turnover increased by approximately 6 times in 10 years.
• Submitted mega plans for further expansion and growth

01-05-2001 Promoted as Manager, Reported to the MD/Entrepreneur
24-02-2005 Resigned from Kalanjali because all BD initiatives were put on hold due to reasons other than business, I didn't find the future challenging enough to continue

04-04-1994 Joined Kalanjali as Executive, Reported to the Director-Operations
01-04-1997 Promoted as Assistant Manager, Reported to the Director-Operations
01-10-1999 Promoted as Deputy Manager, Reported to the Director-Operations

05-08-1992 to 05-03-1994 Marketing Executive at FINISHING POINT Advertising & Designing, Hyderabad