National Sales Manager
Misr Pyramids Group Nivea
Total years of experience :25 years, 9 Months
Reprting to General Manager
MPG‘obvious first choice’ for principle FMCG brand distribution & manufacturing in Egypt, established in 1986 with own label products.
Nivea is a worldwide leading company in personal care products.
- Collaborating with supported departments (Marketing, Trade Marketing), for developing and implementing sales strategy through effective and efficient method.
- Circulating and helping sales force in implementing all processes of sales strategies, operation plan, and credit terms for all trade channels.
- Managing Directing Channel Sales Managers and Branch Managers in management sales operations.
- Developing, Training, Motivating, and Evaluating sales force to generate a pool of high caliber employees.
- Optimizing sales spending (trade spending and distribution cost) through initiating annual grid activities with expected cost and outcomes.
- Managing trade inventory levels according to sales channel targets and objectives.
- Analyzing customer needs with cooperation with trade marketing to create suitable merchandising tools to secure the best outcome from the BDA.
- Managing key customer’s profitability with excellent deployment for BDA and maintain customer satisfaction according to the company policies.
- Collaborate with HR Department to setup annual training grid for sales team.
- Reviewing sales results monthly and initiate appropriate corrective actions and plans.
- Ensuring annual targets delivering according to 4P’s executing.
- Monitoring competitor’s activities including relevant KPI’s “Market share, Shelf Share”.
- Developing and setting sales forecast and appropriate performance goals.
- Maintaining a positive relationship with all key customers to deliver the agreed contracts and maintain our shelf- share continuously.
SCA, Svenska Cellulosa Aktiebolaget, is a leading global hygiene and forest products company, develops and produces sustainable personal care, tissue and forest products.
- Establishing business across Egypt through 28 sub-distributors.
- Work with the Demand planner to improve sales forecast accuracy.
MPG ‘obvious first choice’ for principle FMCG brand distribution & manufacturing in Egypt, established in 1986 with own label products.
Nivea is a worldwide leading company in personal care products.
Reporting to the Sales Director
- Directed a sales force of 24 employees, with responsibility for 35% of total sales plan.
- Achieved 36% growth of sales volume and increased WS contribution to 34% instead of 30%.
- Gather and exploit market & competitor information and forward it to Commercial Manager.
Savola is a Saudi Arabian industrial company. Al-Osra Brand is the flagship brand for United Sugar Company of Egypt; it was introduced into the Egyptian market in April 2008 as the first marketing endeavor to brand such a commodity based market.
Reporting to National Sales Manager and being part of a team of 5 RSM across Egypt
- Build, Developed, and Managed a sales team of 90 sales force to achieve region target.
- Developed Region’s forecasting and sales tracking.
- Delivered sales targets and achieved active customers about 18K (WS and Retail) through 9 distributors across Greater Cairo.
- Secure distributor’s ROI by controlled expenditure and spending in line within agreed parameters and KPI’s.
- Monitor, provide training, filed coaching and annual assessment for ASM’s and supervisors.
- Implement Effective Operating Management program
- Launching Al-Osra sugar, deliver about 93% Active Customers vs. Coverage plan.
• Provide annual assessment for all supervisors.
• Monitoring team's performance and motivating them to reach target.
Unilever is amongst the leading FMCG companies of the region and also the regions single largest TV advertiser
It is a market leader, holding the leading position, in most of the categories and brands including Lipton, Knorr, Dove, Axe, Signal, Sunsilk, Close-Up, and Clear.
Reporting to Regional Sales Manager and being part of a team of 9 ASM across Greater Cairo, managed several areas across Greater Cairo through traditional trade and pharmacies channels
- Managed sales team of 40 salesmen to achieve area target.
- Achieved 56% growth of sales volume. 2006 vs 2005.
- Won the highest growth percentage 2007.
- Monitored stock availability, orders and arrival on time.
- Implemented and executed sales policies to achieve area’s target.
- Conduct weekly team meeting to build/strengthen the team spirit & share best practices in the area
Supervise Key Retail customers in the assigned areas
Master of Business Administration
Grade : Good
