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Mahir Azat, Group Head of People & Culture

Mahir Azat

Group Head of People & Culture·Porter

United Arab Emirates

Diploma, Organizational Psychology

Work experience

Total years of experience: 15 years, 8 months

Group Head of People & Culture

January 2024 - Present

Porter

Dubai, United Arab Emirates

January 2024 - Present

• Porter is a Sequoia, Tiger Management & Accel Ventures Series E Backed Logitech
• Responsible for 5 countries and a team of 18 HR professionals in all locations
• Architected and rolled out a strategic global People & Culture framework, aligning international operations and driving
organizational excellence
• Led the seamless P&C integration for Turkey and research markets Brazil, Jordan and Saudi Arabia with new international
markets, ensuring strategic alignment and operational efficiency
• Developed talent management strategies that supported rapid global growth and strengthened the talent pipeline locally
and supported international people moves
• Leveraged advanced analytics to optimize global workforce management and inform strategic decisions

Company industry:
Public Relations (PR)

VP - People & Culture

January 2023 - January 2024

Paymob

Cairo, Egypt Remote

January 2023 - January 2024

• Paymob is a Paypal Ventures, Kora
• Lead the establishment of robust global market anchors, aligning Paymob with industry standards to ensure competitive
positioning in talent acquisition and retention
• Championed and executed a strategic global talent review cycle, fostering a high-performance culture by identifying and
nurturing key talent within the organization
• Initiated and executed meticulous headcount mapping and tracking processes, providing real-time insights to support
informed decision-making and resource allocation
• Introduced a comprehensive budgeting framework for total employment costs, optimizing financial planning and resource
allocation to meet organizational objectives

Company industry:
Financial Services

Area Head of HR - North Africa

January 2019 - January 2022

British American Tobacco

Istanbul, Türkiye

January 2019 - January 2022

• Responsible for Egypt, Sudan, Libya, Algeria, Morocco & Tunisia
• Lead the integration agenda of TNA Area and Caucuses Area Merger resulting in a smooth merger of teams, Ways of Work
and reporting with 90% satisfaction on the integration from the impacted employees
• Lead the Simplification Agenda for the wider TCNA Region resulting in 1.2m GBP savings and simpler, faster, bolder
structures and processes
• Launched Field Force and Factory Incentive Schemes in the area linking to new SLA and Volume Results, leading to an
increased synergy between HR processes and Business
• Built, approved from the Group, and launched a new talent attraction scheme for hardship locations (Sudan/Algeria)
allowing us to recruit Locals and reduce the dependency of Expats in those locations
• Guided the executive team through organizational restructurings which created a more flexible, cost-efficient workforce
• Designed an employee engagement strategy that improved morale, retained talent, and business continuity through
multiple changes with the executive leadership team
• Tailored a fit for purpose structure in HR in all markets that lead to high performance, cost savings and lowered layers of
reporting

Company industry:
FMCG

Cluster Head of HR

January 2018 - January 2019

British American Tobacco

Algiers, Algeria

January 2018 - January 2019

• Responsible for Algeria, Morocco & Tunisia
• Assessed along with the GM, the talent pool of the Leadership Team (LT) and actioned moved, demotions, promotions
and redundancies to build a stronger and sustainable LT
• Built a strong and sustainable HR department with global standards of BAT policies and procedures - trained the LT and
LMs on future WoW with HR
• Partnered positively with Employee Representatives in the Factory allowing us to exceed our targets, create a healthier
work environment and avoid any strikes (in a time of political turmoil) or any disruption to the production

Company industry:
FMCG

Head of Commercial HR - North Africa

January 2016 - January 2018

British American Tobacco

Cairo, Egypt

January 2016 - January 2018

• Built a sustainable Field Force talent pipeline saving 850K GBP and an SLA of recruitment from 4 days to 1 day. Decreasing
risks of business continuity due to Talent challenges
• Led the change agenda for RtM Project leading to a structure change impacting 1300 employees with 3 labour cases only
raised, project resulting in a simpler distribution and trade marketing management and a faster RtM
• Launched new budgeting and reporting process for Total Cost Of Employment (TCE) to support decisions of the leadership
team on impact of TCE on NTO and UOP

Company industry:
FMCG

Area Organisational Change Lead

January 2014 - January 2015

British American Tobacco

Stellenbosch, South Africa

January 2014 - January 2015

• Led the BAT SAP Change Agenda as part of the Project Leadership Team for Turkey North Cyprus Area and South Africa
Area
• Responsible for organisational effectiveness in structures and departmental way of work to drive further efficiencies in
cost and succession combined with the Area Leadership Team
• Coaching the organization, on all levels from Board Team to Sales on change and how to deal with the new ways of work

Company industry:
FMCG

Senior HR Business Partner - Factory & Supply Chain

January 2012 - January 2014

British American Tobacco

Istanbul, Türkiye

January 2012 - January 2014

• Responsible for Factory and SC in Turkey, Samsun Factory with a team of 5 HR professionals

Company industry:
FMCG

Talent & Leadership Development Manager

January 2008 - January 2011

British American Tobacco

Samsun, Türkiye

January 2008 - January 2011

Company industry:
FMCG

Education

University of Chicago Booth School of Business

July 2023

July 2023

Diploma, Organizational Psychology

United States

Cairo University

July 2008

July 2008

Bachelor's degree, Business

Egypt

Skills

OPERATIONS
Intermediate
OPERATIONS
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
ORGANIZATIONAL STRATEGY
Intermediate
ORGANIZATIONAL STRATEGY
Intermediate
PEOPLE ANALYTICS
Intermediate
PEOPLE ANALYTICS
Intermediate
PROPERTY AND CASUALTY INSURANCE LICENSE
Intermediate
PROPERTY AND CASUALTY INSURANCE LICENSE
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
TALENT MANAGEMENT
Intermediate
TALENT MANAGEMENT
Intermediate
WORKFORCE MANAGEMENT
Intermediate
WORKFORCE MANAGEMENT
Intermediate

Languages

Turkish

Native Speaker

English

Native Speaker

Arabic

Native Speaker