Mahmood Ali Khan Sultan

● Led performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads, generating a 70% increase in qualified leads while managing campaign budgets end to end.

● Drove a 75% increase in website traffic through SEO/SEM, landing page optimization, and conversion rate optimization (CRO) across catalogue and web content.

● Built and monitored marketing performance dashboards to track campaign ROI, CTR, and cost-per-lead, using data to guide budget reallocation and strategy adjustments.

● Directed brand strategy and messaging across print and digital channels, improving audience recognition, engagement, and lead quality.

● Collaborated cross-functionally with sales and design teams to produce investor-facing collateral and support sales pipeline growth.

Increased website traffic by 40% by creating and executing a comprehensive
website traffic plan with specific goals and KPIs
Improved brand messaging and social media presence, leading to a 20%
increase in social media followers and engagement rates
Led website and social media channel optimization for SEO and usability,
resulting in a 25% increase in website traffic and engagement
Managed metrics such as Google Analytics and Webmaster Tools to measure,
report, and recommend on the performance of all digital marketing campaigns
Collaborated with advertising and media specialists to increase marketing
results, resulting in a 15% increase in leads

• Increased website traffic by 40% by creating and executing a comprehensive website traffic plan with specific goals and KPIs
• Improved brand messaging and social media presence, leading to a 20% increase in social media followers and engagement rates
• Led website and social media channel optimization for SEO and usability, resulting in a 25% increase in website traffic and engagement
• Managed metrics such as Google Analytics and Webmaster Tools to measure, report, and recommend on the performance of all digital marketing campaigns
• Collaborated with advertising and media specialists to increase marketing results, resulting in a 15% increase in leads

• Wrote SEO-optimized, plagiarism-free, and grammatically correct content for blogs, resulting in a 30% increase in website traffic
• Created content for campaigns across a variety of channels, including landing pages and product pages for the StoneFly website
• Edited and fact-checked content using industry best practices, maintaining high editorial standards of accuracy and quality
• Worked with designers to develop concepts into visual presentations, maximizing marketing effectiveness
• Reviewed various analytics to make adjustments to content, leading to a 25% increase in engagement rates

Boosted website traffic by 50% through SEO-optimized B2B content.
Enhanced campaign engagement by 55% through data-driven optimization.

• Designed and created online creative artwork, blogs, and other online and offline content for various industries
• Worked as part of the content writing team to meet assigned weekly or monthly content creation quotas
• Drove consistent messaging and tone across a variety of deliverables, fostering a cohesive voice for the brand
• Collaborated with a team of writers and internal and outsourced partners to develop informative and engaging content
• Developed, produced, and maintained compelling and engaging website content, social media posts, and product data with high editorial standards of accuracy and quality

• Developed and executed thoughtful, personalized, and brand-relevant content strategies across multiple online channels/platforms, resulting in a 15% increase in engagement with customers.
• Analyzed and tested optimal ways for consumers to find and consume content, leading to a 10% increase in website traffic.
• Produced high-quality website content, social media posts, and product data with a high editorial standard of accuracy and quality.
• Conducted in-depth research and converted data into engaging content that aligned with brand guidelines.
• Worked with a team of writers and designers to develop concepts into visual presentations that maximized marketing effectiveness.

• Designed communication strategies for different one-to-one and one-to-all communication mediums including websites, banners, emails, brochures, print collateral, etc., resulting in a 10% increase in leads
• Wrote articles and blogs for various clientele in different industries such as IT, cosmetics, healthcare, etc., resulting in a 15% increase in website traffic
• Contributed to content goals for complex projects across multiple platforms
• Established and maintained a continuous improvement culture by optimizing processes and systems.
• Contributed to content goals for complex projects across multiple platforms.
• Edited and fact-checked content using industry best practices.
• Collaborated with designers to enrich text with visual aids.

• Business development and following up globally pre hand information to principles across the globe along with creating, maintaining, and firming long-lasting relationships for sustained commercial activities leading to mutually beneficial contracts
• Preparation of technical/ financial proposals and evaluation process of technical proposals as well as preparation of executive decision-making documents.
• Coordinated marketing activities and policies to promote products and services.
• Analyzed third-party data and investigated new growth opportunities by regularly reviewing and interpreting collected data.
• Initiated market research studies to analyze findings.
• Managed team of subcontractors and vendors to deliver high-quality marketing services.
• Collaborated with marketing partners to serve as a catalyst for organizational change and brand ownership.
• Utilized multiple business development tactics to develop new prospects.
• Negotiated contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Coordinated or participated in promotional activities or trade shows to market products or services.
• Initiated market research studies, and analyzed findings.

Forecasting, planning, and sourcing machinery/ equipment manufacturers and a vast array of materials for foreign & local procurement
●Preparation of bidding invitations, tender documents & contracts along with comparative statements and summaries for the approval of higher authorities
●Conducted an evaluation of Contracts & Service Orders and all other related activities
●Coordinated supplier updates of catalog data in procurement technology tools.
●Received and summarized bids, analyzing and evaluating vendor responses using spreadsheets and other tools.
●Resolved short shipments, delivery date issues and shipping errors to drive procurement.
●Prepared, developed and issued competitive bid documents based on scope and specifications.
●Monitored developments in the procurement field and recommended improvements to policies and procedures.
●Completed paperwork and transactions to enable close out of purchase orders in the system.
●Performed tactical sourcing and contracted activities to fulfill business needs for goods and services.
●Converted approved requisitions into purchase orders for issuance to vendors.
●Located suppliers, using sources such as catalogs and internet and interview them gathered information about products to be ordered.
●Maintained knowledge of organizational and governmental rules affecting purchases and provided information about rules to organization staff members and to vendors.
●Verified accuracy, terminology and specifications.
●Determined if inventory quantities were sufficient for needs, ordering more materials when necessary.
●Prepared purchase orders and sent copies to suppliers and to departments originating requests.

• Forecasting, planning, and sourcing machinery/ equipment manufacturers and a vast array of materials for foreign & local procurement
• Preparation of bidding invitations, tender documents & contracts along with comparative statements and summaries for the approval of higher authorities
• Conducted an evaluation of Contracts & Service Orders and all other related activities
• Coordinated supplier updates of catalog data in procurement technology tools.
• Received and summarized bids, analyzing and evaluating vendor responses using spreadsheets and other tools.
• Resolved short shipments, delivery date issues and shipping errors to drive procurement.
• Prepared, developed and issued competitive bid documents based on scope and specifications.
• Monitored developments in the procurement field and recommended improvements to policies and procedures.
• Completed paperwork and transactions to enable close out of purchase orders in the system.
• Performed tactical sourcing and contracted activities to fulfill business needs for goods and services.
• Converted approved requisitions into purchase orders for issuance to vendors.
• Located suppliers, using sources such as catalogs and internet and interview them gathered information about products to be ordered.
• Maintained knowledge of organizational and governmental rules affecting purchases and provided information about rules to organization staff members and to vendors.
• Verified accuracy, terminology and specifications.
• Determined if inventory quantities were sufficient for needs, ordering more materials when necessary.
• Prepared purchase orders and sent copies to suppliers and to departments originating requests.