Mahmoud Abdel Salam

Graphic Design
The entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos.
Study design briefs and determine requirements
Schedule projects and define budget constraints
Conceptualize visuals based on requirements
Prepare rough drafts and present ideas
Develop illustrations, logos and other designs using software or by hand
Use the appropriate colors and layouts for each graphic
Work with copywriters and creative director to produce final design
Test graphics across various media
Amend designs after feedback
Ensure final graphics and layouts are visually appealing and on-brand.
Products Photography
Understanding the Management requirements and demands.
Coming up with innovative and creative ideas for product photoshoots.
Arranging props and mannequins, Finding Models as and when required if necessary.
Setting up the lighting and camera equipments.
Selecting location of the shoot, indoors as well as outdoors.
Taking pictures of products.
Maintaining a proper database of the photographs.
Presenting the pictures to the Marketing, managment and stakeholders.
Taking feedback from the Managment and stakeholders.
Adhering to all the rules and regulations of the company.
Staying up dated with the latest trends in media and photography industry.
Photo Editor
Editing images to match the Our brand to make them attractive.
Staying up to date with the latest image editing software.
Improvising on the pictures as per the feedback.
Preparing pictures to be used by Our team.
Social Media
Social media designer include posting content on social media, designing graphic material, and attracting consumers via social media.
Producing content to be posted online.
Increasing traffic and appealing to target audiences.
Creating posts, pages, and applications to attract customers.
Using programming skills to build pages and applications.
Measuring key performance indicators.
Responsible for ongoing community management and maintaining / growing the University's brand level social media presence across multiple brand outposts (which include Facebook, Twitter, Instagram, YouTube, blogs and other.
Developing social media channels relevant to the University’s communications strategy) via organic and paid social activity. The role is responsible for planning / implementing a content marketing programmes which increases brand awareness with our core target markets through the effective use of social media channels.
Include developing and implementing content marketing campaigns appropriate to the channel being used, monitoring social media channels to respond appropriately to posts / comments, and identifying issues that require escalation.
Online customer service
The duties and responsibilities of a CSR include managing incoming calls and customer service inquiries, generating sales leads that develop into new customers, and identifying and assessing customer needs to achieve satisfaction.

Sr. Art Director
Al-Dawaa Pharmacies (Marketing department)
Al Khobar - KSA
March 2018 to December 2020 (4 years, 11 months)

Art Director
February 2017 to March 2018

Sr. Graphic Designer
May 2016 to February 2017

Art Direction:
Creating conceptual designs for marketing campaigns using Adobe software like Photoshop, Illustrator, InDesign, After Effects and premiere.
Coordinating with Our Marketing Team to ensure that all their needs are met.
Managing Graphic designers, including creating job descriptions, interviewing candidates, and training new employees.
Reviewing Our Marketing Team proposals to make sure they meet company standards and requirements
Creating a design concept based on the company’s objectives, audience, and intended message.
Gathering data about target audiences and competitors, as well as conducting research about relevant industries as needed.
Working with art directors to create visual concepts for print and digital advertising campaigns.
Establishing schedule campaign for projects and working closely with other departments to meet deadlines.
Presenting design concepts to Our Managment and Head Managers for approval.
help bring marketing and branding ideas to life.
involved in the creation of a company’s promotional materials, whether they are print or digital. generally works in the marketing department. They may also collaborate with other business departments within a firm.
Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, programming collateral, signage, internal communications, newsletters, and marketing materials.
Translate strategic direction into high-quality design within an established brand identity.
Develop concepts by hand or with software, and execute original content by determining the ideal usage of color, text, font style, imagery, and layout.
Manage the design and uploading process for all project materials, based on best practices for using a content management system.
Use trend intelligence and knowledge of historical and current markets when designing and executing specific classifications.
Planning and creating content for online channels.
Developing effective strategies for driving and increasing online traffic.
Creating attractive social media posts to catch the audience's attention.
Conducting in-depth social media research and maintaining a report of the same.
Developing and sharing various social media content like graphics, videos, and other forms of content.
Reviewing and optimizing company website and social media pages.
Ensuring the online content adheres to the industry guidelines and company standards.
Creating and maintaining editorial calendars.
Scheduling posts at various times to increase its visibility.
Coordinating with the Social Media Analyst to analyze social media data.
Campaign and Competitions
To work in partnership with the campaigns and communications teams to develop innovative and creative campaign concepts and create a broad range of multi-channel content that is visually engaging, inspires and connects with audiences, and delivers change as part of Company policy.
Translate these into a wide range of compelling communication products.
Responsibilities will include digital design, print design, artworking and print ordering.
This could be anything from exhibition brochures, monthly offers web pages and social media assets, to campaign identities Such as National Day Campaign, Competitions Campaigns.

Art Director
Ramz Advertising Agency (Riyadh, Qassim, Jeddah) KSA
February 2013 to April 2016
(5 years, 2 months)

Sr. Graphic Designer
Ramz Advertising Agency (Riyadh, Qassim, Jeddah) KSA
July 2011 to January 2013

Graphic Designer
Ramz Advertising Agency (Riyadh, Qassim, Jeddah) KSA
February 2011 to June 2011

Responsibilities:
Art Direction
Planning layouts for publications such as newspapers and magazines.
Developing the overall design of a publication, including layout, choice of stories, pictures and headlines.
Working with writers, designers, photographers, and editors to create an attractive publication and discuss future issues of the magazine or newspaper..
Developing relationships with clients in order to keep them happy. This can involve creating concepts for advertisements or promotions for events such as fashion shows or charity fund-raisers.
Planning the budget for each publication they are working on. They may also need to negotiate fees for people who will be contributing to the publication like photographers, writers or other contributors.
Graphic Design
Assist in the planning and creative process of new client acquisition.
Work efficiently with Ramz vendors on the development of needed client materials.
Pre and post production quality checks.
Submit creative deliverables within the agreed upon deadline and budget.
Process and approve vendor invoices as needed.
Follow all department purchasing and delivery policies.
Proactively recommend creative communications for marketing proposals.
Creatively seek out new products and maintain cutting edge industry knowledge.
With the engagement manager, provide accurate price quotes to meet client budgets while.
maintaining pricing guidelines.
Attend meetings as assigned.
Design of marketing communication pieces including overall theme development, individual piece designs, etc.
Manage production of all print pieces from conception to completion.

Responsibilities:
Graphic Design
Improve the look and feel of interactive computers and product software.
Create overall concepts for the user experience within a business webpage or product, Android and Apple Application and website pages ensuring all interactions are intuitive and easy for customers.
Analyze customer responses and website data to determine high traffic web pages and why some perform better than others.
Design the aesthetics to be implemented within a website or product, from the layout menus and drop-down options to colors and fonts.
Build storyboards to conceptualize designs and convey project plans to clients and management.
Create surveys for research through various social media platforms to gather feedback on user's ease of use.

Graphic Design & Finalization
Step and repeat layouts predominantly for multi version, multi working complex print production.
color management and color profiling.
Seek out methods for minimizing and mitigating risk of error in all pre-press processes.
Take ownership of establishing and maintaining policies & procedures.
Manage the company's digital filing, logging and client artwork library storage.
Keep up to date with latest reprographic, graphic design and structural packaging design software and hardware that the company would benefit from.
Perform ongoing process review to present new ideas and ways of working that the company would benefit from.
Process and proof client supplied color separation files to tight deadlines ensuring they meet appropriate production specifications.
Identify and carry out artwork alterations / corrections, suggest edits to supplied files to conform with print-ready production specifications.
Operation:
Performs routine maintenance on printing machines.
Drafts and submits reports for daily production totals.
Maintains a clean area around printing machinery.
Performs other related duties as assigned.
Operates various types of Color Separation machines including offset, letterset, and screen printers.
Reviews client requests to understand scope and parameters of print jobs.
Determines quantities required for print job.
Matches colors for print job per job request.
Aligns and configures machinery.
Inspects random production samples to evaluate quality of printings.
Maintains inventory of supplies needed to operate printing machines.
Troubleshoots issues with printing machine and makes basic repairs.

Graphi Design
Graphic designers create and influence branding, which can help to sell products and services to thousands - sometimes millions - of customers from all around the world.
Retoucher
The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and photographic retouching, helps the creative present his or her project in the best light possible.
Manipulating photographs in order to change the looks of a subject
Basic “fixes”, like erasing pimples or making a rough complexion appear even More complex “fixes”, such as making a subject appear slimmer or even morphing two or more subjects seamlessly.