SENIOR CATEGORY MANAGER
The Sultan Center
Total years of experience :14 years, 3 Months
Sep 2015 - Mar 2017 TSC - Kuwait Senior Category Manager - Deli
• Managing purchases for more than 5, 000 SKUs of local and imported Deli items.
• Search for and identify new suppliers and business opportunities over the world.
• Built relationships with new business potentials.
• Implement, Review market plan and adjust as needed.
• Review daily results, analyze monthly P&L and prepare/adjust action plans accordingly
• Monitoring/implementing main Key Performance Indicator (KPI) for purchases, inventories, shrinkage, sales, and profits.
• Training and supervising staff for professional development of services.
• Developing and implementing logistics sourcing strategies.
Jan 2014 - Aug 2015 TSC - Jordan, Senior Category Manager - International
• Managing our direct import purchases for more than 4000 SKUs of fresh & Frozen food (meat, seafood, deli, produce, and bakery), Grocery, S&B, Dairy mainly from USA, Europe and China.
Served as the Project Manager for the successful opening of Organic stores
• Introduced over 1500 SKUs of organic and gluten free of deli, dairy, bakery, grocery, frozen and non-food departments.
• Managing/monitoring/planning/implementing layout, category plan, sourcing, selection & listing, placing orders, installation, communication plan, store branding and logos, item merchandising
• Developed business plan and built positive relationships with new business potentials.
• Prioritized tasks and projects to ensure timely implementation and effective resolution.
• Review market plan and adjust as needed.
• Coordinate with Marketing to develop and implement sales plans.
• Review daily results, analyze monthly P&L and prepare/adjust action plans accordingly
• Monitoring/implementing main Key Performance Indicator (KPI) for purchases, inventories, shrinkage, sales, and profits.
Feb 2011 - Nov 2013 Operations Manager AUF - Jordan
• Head the Entire Sales Division (Modern Trade, Key Account Management & HORECA).
• Developed and directed import/distribution of renowned fresh, frozen food and grocery including, but not limited to, exclusive brands.
• Increased sales revenues for an average 25% within 2 years, accountable for the key accounts in retails and food service clients.
• Review daily sales results, analyze monthly P&L and prepare/adjust action plans accordingly
• Monitoring/implementing main Key Performance Indicator (KPI) for sales, inventories, shrinkage, purchases, and profits.
• Overseeing purchasing of imported fresh & frozen food (meat, seafood, deli and bakery), mainly from Europe.
• Search for and identify new international suppliers and business opportunities.
January 2007 - January 2011 Operations Manager IQ Food - Qatar
• Head the Entire Sales Division (Modern Trade, Key Account Management & HORECA).
• Developing an integrated sales plan. Increased company’s products range to be around 850 SKUs within 2 years by selecting and introducing new food products to the market.
• Managing the sales representative team, typically spanning a wide geographical area.
• Serving as a business representative at major industry events, conferences, tradeshows, and expositions. Searching for new international suppliers and business opportunities
• Forming sales strategies and Managing our purchases of air and sea shipments from European and Asian suppliers.
• Managed pre-operations: location, legal, recruiting and logistics.
• Monitoring/implementing main Key Performance Indicator (KPI) for purchases, inventories, shrinkage, sales, and profits.
• Servicing existing accounts, obtains orders, and establishing new accounts in Qatar market by planning and organizing daily work schedule.
• Focusing sales efforts by studying existing and potential volume of dealers.
• Submitting orders by referring to price lists and product literature.
• Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analysis.
• Developed all sales activities in the Lebanese market.
• Analyzed the company’s market and potential and determined the value of existing and prospective customers’ value to organization.
• Coordinated sales efforts with marketing, sales, accounting, logistics and technical service groups.
Last Year MBA