International Sales
MAJID AL FUTTAIM RETAIL LLC - Carrefour
Total years of experience :18 years, 8 Months
CG data into information, information into insight and insight into business decision.
•Identify, analyze and interpret trends or patterns into Advanced Analytics.
•Analyzing the category performance and optimization of assortment and space.
•Led the Assortment & Localization Projects in Carrefour Oman and Lebanon.
•Analyze the surveys about the market growth, changes in the customer habits & conduct competition visit.
•Develop tools and to conduct training to the team on category management and various steps.
•Benchmark the elasticity of assortment Vs space allocated and propose action plan to the merchandise team.
•Develop new merchandise concepts according to various formats, and be the leader in innovations and concepts.
•Pre and post analysis, preparation and finalization of data’s by using advance data analytics & ensure proper roll out of category management and control its application in store.
•Build & modify new planogram according to market trends & communicating to merchandise & development team.
•Worked with Mckinsey to explore the best retail assortment practices by analyzing customer purchasing behaviors.
led a team of 8 trade category executives.
•Crafting strategies to build and develop long term category-led partnerships for modern trade customers through:
- CATMAN’s and health and beauty projects - Assortment management.
- Roll out of global best practices and repeatable models - Perfect Stores.
- New Product or Relaunch planning - BBIS, POSM and Merchandising solutions.
•Preparing and executing strategies to maximize visibility, market shares, sales, and profitability.
•Responsible for marketing plans and driving brand awareness.
•Presenting in JBP’s for top accounts and analyzing Shopper Marketing Research Studies with IPSOS.
•Full P&L reports, budget controlling and securing a profitable ROI.
•Coordinating with external agencies.
•Key lead on customer data analysis. Responsible for:
- Identifying emerging customer trends for Personal Care, Home Care and F&B categories.
- Developing action plans with cross functional teams to deliver on business targets.
•Led innovation management (SKU optimization, planograms and trade story development) in store for 16+ brands in 5 countries.
Achievements:
•Exclusively launched Zendium Toothpaste in Carrefour with a 15% Share of Shelf and a 5% market share during the first 3 months across modern Trade. This project Included working on the 6 P’s in line with the brand team.
•Implemented Couponing in Carrefour and Lulu across all Unilever brands thus increased loyalty.
•Closed both years with a 25% saving in budgets, met all KPI’s and completed all H&B projects assigned.
•Created and designed creative displays for Omo re-launch across the gulf region.
•Gaining from P&G’s hair category market share and being the hair category market share leader in Carrefour.
•Implemented Skin care stands with a 25% to 30% positive ROI across different stores.
Pepsi MS for specific accounts by developing business programs supported with performance related CDAs.
•Maintain and develop existing and new key customers for MT, through appropriate propositions and ethical sales methods, relevant internal liaison to optimize quality of service, business growth and customer satisfaction.
•Develop and Keeping an up-dated Account Plan.
•Planning/Carrying out/Supporting Local Marketing Activities.
•Conducting Business Reviews.
•Managing the budget, responsible for the Sales Revenue & Prioritization and fully responsible for P&L reports.
Achievements:
•Achieved +4% Vs. Budget & +13 above prior year.
•Diverted Spinneys “Markets” from a warehouse delivery to a direct store delivery with 21% growth and 97% service level Vs. a 3% growth and a 77% service level before leading the project.
Modern Trade, Tradition Trade, HORECA & Duty Free)
•Achieving the company's targets in terms of sales, collection, return, discount and visibility.
•Responsible for building "high performance teams", and develop business in terms of understanding, monitoring, optimizing and anticipating growth.
•Managing 3 supervisors and a team of 35 employees and in charge for the identification and delivery of new revenue streams across the retail and the HORECA sector.
•Responsible for setting and amending the daily and weekly forecasts.
•Creating leads, generating sales and meeting KPI’s.
•Formulating of budgets and budget control.
•Minimize the number of OOS and non-saleable returns through careful stock management and ensure high customer service levels.
•Responsible for negotiating all annual & periodical investments with accounts including annual contracts.
•Set SMART objectives for associates and measure the team through conducting annual appraisals and frequent but informal reviews with subordinates.
•Run an account QBR to review the business performance with the accounts.
Achievements:
•Achieved volume growth by 12% year on year.
•Reduced returns/damages to 4.8% compared to 20% in previous year by implementing MSL.
•Successfully launched new products such as Activia Light, Danette Mahallabia and Danette Doublette.
•Developed joint promotional calendars for all the top Accounts.
•Achieved 100% collections every month.
short and long-term sales and profitability and build long term relationships with customers.
•Define/set up best practices of promo planning and prepare tailor made promo’s in line with marketing objectives
•Ensured in-store activities generate sales.
•Superior execution of core program fundamentals: distribution, planograms, pricing, merchandising & POSM.
•Review and amend the promotion forecast (volume and fund needed).
•Gather customer trends, needs and competitors information.
•Monitor the performance of merchandisers and proactively work on improving their skills through regular coaching.
•Conduct a periodical meeting with the accounts to brief them on period activities and secure listings and displays
•Resolved all store level issues with a sense of urgency and professionalism.
•Good experience in dealing with a 3PL.
Achievements:
•Achieved volume growth by 20% year on year and won the “Employee of the month” award for 3 months.
•Successfully handled more than one major account when in difficult situations.
•Successfully launched new products such as Maggi Excellence Soups, Nescafe RTD and Fitness H&A.
•Helped promote 3 merchandisers from my respective team to CVR’s by coaching them and conducting appraisals.
Traditional Trade & Wholesale Territory