Mahmut Tüzün

Pluxee ( ex Sodexo Benefits&Rewards), providing a wide range of employee benefits&rewards services to drive employee engagement

- Leading digital growth strategy and go-to-market model for HRTech & Fintech product portfolio with P&L accountability, including;
Meal&Food Card (35K+ restaurants and 3K+ markets network), Gift Card (2K+ multi-category partner network- food, shopping, travel,
wellbeing, fuel), mobility solutions, employee engagement SaaS solutions with AI capabilities, merchant payment and value-added services.

- Managed omni-channel digital transformation and new product development for B2B/B2C channels across physical card & web & mobile

- Drove strategic initiatives to boost operational & financial revenue; Meal/Gift Top up services with Masterpass, Gift wallet transformation
& benefit verticals, Saas tool for flexible benefit management, 4C payment solutions with e-money players, Merchant supply service

- Led and mentored senior PMs and POs, ensured product roadmap delivery and strengthened the partnership ecosystem, including;
Trendyol, Hepsiburada, Pazarama, TrendyolGo / Uber Eats, Getir, Yemeksepeti, Hopi, Boyner, Pegasus, Carrefoursa, Migros, A101 etc.

MT Consulting & Training provides a range of consulting services focused on growth strategies development and execution
Key projects:

- Launching a new product category and building digital marketing tactics for the e-commerce marketplace - Trendyol
- Design and execution of a digital excellence strategy, e-commerce sales promotion activities for a retailer - Unibaby, OK
- Branding, market positioning, and communication planning for a challenger e-commerce platform - Hediyesepeti
- Development of customer persona, value proposition and product offers for an enterprise software company - MikroGroup
- Development of a B2B lead generation and nurturing strategy, and establishment of a new sales organization - Oplog

Avansas.com stands out as the premier B2B e-commerce platform for office supplies, serving more than 330K business customers
- Led 110+ sales & marketing staff, managing $70M revenue and $4M budget
- Boosted new customer acquisition 35% YoY; doubled brand awareness within 3 months and a significant 72% jump in Google Trends
- Delivered full-funnel marketing transformation (TV, radio, digital and automation)
- Oversaw field sales and telesales operations, increasing market share among key accounts and SMEs through custom growth strategies

Ofix.com is a leading B2B e-commerce platform for office supplies with over 30K business customers
- Led a team of marketing professionals and redesigned marketing investment with segment-based planning and cross-channel optimization
- Forged strong supplier partnerships and launched co-branded campaigns that amplified customer reach and category performance
- Relaunched brand—boosted ROAS and user growth, earned European Search Awards 2018, published as a case study by Think with Google

 Responsible of marketing activities for B2B and B2C segments, 75K enterprise customers and 18M job seekers, and $25M revenue - %28 YoY growth - and $3.5M marketing budget
 Leading 70 marketing professionals within 5 teams; Segment management, Product Management &UX, Customer Experience and Customer Care, Sales Development, Digital Marketing & E-commerce and Marketing Communications

Significant achievements;

- Organizational restructuring of marketing team around customer centricity, analytics & insight driven mentality, and strengthen leadership position of marketing team within company
- Successful launch of an ATL acquisition campaign, welcome packages, for specifically targeting SMEs and increased new company acquisition numbers by %35
- Management and allocation of marketing budget for business and consumer segments across offline and online marketing channels; PPC, SEO, Content marketing, Social Media, TV, Radio, outdoor activities and event marketing
- Simplification of tariff portfolio, restructuring pricing scheme to improve customer value
- Salesforce optimization with analytics driven lead prioritization and nurturing with sales tools and intelligent forecasting
- Defining customer journey for new & existing customers and designing customer engagement scenarios with using; marketing automation tools (e-mail/sms/push notifications), A/B tests, UX customer interviews
- Renovation of e-commerce web site and optimization of engagement flows, boosting customer acquisition by %225, and YoY total online revenue by %30
- Leading product strategy (iOS & Android App, web) and development activities with agile methods and orchestrating go to market scenarios for two new revenue streams; executive and blue-collar job classified apps (www.isinolsun.com)
- Simplification and redesign of ATS-Applicant tracking system interface, user flows for web & mobile sites and Apps

iLab invests in and operates leading internet companies in diverse verticals with long-term growth potential
- Oversaw a $50M portfolio of high-growth digital ventures, optimizing business performance across HRTech, fintech, classifieds and e-
commerce platforms including, Kariyer.net, Sigortam.net, Cimri.com, Arabam.com, Emlakjet.com, Hangikredi.com and Neredekal.com

Executive assignments within portfolio companies:

Kariyer.net - Chief Marketing Officer

Kariyer.net holds the top position in Turkey online job market, with 75, 000 corporate clients and a database of 18 million job seekers
- Managed $25M turnover, $3.5M marketing budget, 70+ marketing & customer experience professionals
- Oversaw all aspects of segment management, product management, ecommerce, customer experience and marketing communications
- Increased online revenue 30%, customer acquisition 225% and launched blue-collar app isinolsun.com with omnichannel promotion

Sigortam.net - Senior Executive

Sigortam.net is the leading digital insurance platform serving more than 7 million consumers
- Oversaw operations and sales performance across a 300+ employee organization, spanning telesales, online sales and digital marketing
- Delivered $10M in annual net revenue with 50% year-over-year growth, driving sustainable business scale
- Improved business efficiency by implementing data-driven marketing, streamlining CRM processes and tele sales technology upgrade

As a key member of TMT management consulting practice, involved in million-dollar business development & offer development activities across Middle East & Asia region and supervised projects delivery.

Project highlights:

- Mobile internet market research in 12 countries and developing go to market strategy for Asia Pacific Telco Group Subsidiaries, Singapore

- Boosting revenue with customer analytics driven campaign design with an annual revenue target $200M - Mobile Operator in Kingdom of Saudi Arabia

- Organization and market readiness assessment for Corporate service offerings (Cloud, M2M, Data services) developing business strategy with feasibility studies - MEA Telco Group subsidiary in Oman

- Carrying out a company-wide organizational readiness for mobile number portability; developing marketing campaigns and operational strategies with execution plans - Challenger Mobile Operator in Azerbaijan

- As an internal assignment, Business transformation leadership of Ericsson Region MEA; designed go to market strategy and org. structure for presales service lines and assisted to VP Engagement Practices during initiatives execution at regional level.

- Development of sales pipeline with client engagement activities and value creation workshops in Region MEA (22 Countries, including Turkey, UAE, Qatar, KSA, Oman etc.)

- Coordinating partner ecosystem for M2M, Cloud, Messaging, Enterprise Services and Managed Services in Gulf region and driving partner negotiations for million dollars budgeted Telecom bids

As a Telecom industry subject matter expert, owned various management roles during business development activities and consulting projects delivery.

Project highlights:

- Customer segmentation refreshment and segment investment planning - Incumbent Mobile Operator in KSA
- Customer risk segmentation and competitive strategy setting with initiatives execution - Incumbent Telecom Operator in Turkey

- Managed a portfolio of value added services lifecycle with P&L up to $5M yearly

- Value proposition development to execution of tactical marketing activities for M2M, Hosted solutions, IPTV, Push to talk, Instant Messaging, Content Services, Video&Music on Demand, Mobile E-mail and many other Value Added Services.

Coordination of project implementation steps, starting from product ideation activities to market launch;
− Identification of trendsetter ideas and customer need analysis
− Business feasibility analysis and functional & technical requirement set definition
− Overall coordination of internal project teams & 3rd party suppliers during execution and market launch
− Feature and commercial optimization of products after launch