Muhammad Majid Ashraf

• Develop & formulate strategies for regional business development, identify prospects, devise marketing plans and formalize sales processes. Drive rigorous and accurate process to forecast sales and ensure product availability as per market requirements.
• Build, coach and supervise sales team to cater different segments of the market and develop business relations with key customers for long-term growth & profitability. Personally head key account sales and supervise for retail & vendor sales. Liaise with market influencers, developers, construction companies and wholesalers on regular basis.
• Review of request for proposals (RFPs), finalizing quotations, proposals and sales contracts. Ensuring timely execution and management of the agreed contractual sales.
• Manage company’s cash cycle and optimize profitability and credit sales. Conduct all interaction, communication, negotiation and correspondence with business applicants, vendor sales people, inside sales support and credit team. Provide vendor support including tradeshows, sales meetings, and joint client calls. Create brand image of the company and maintain reasonable sales activity, new business pipeline, and profitability.
• Oversee employee performance management & appraisals, craft programs to develop employees’ industry skills and capabilities positively contributing towards organizational productivity, performance and profitability. Assiduously manage legal affairs and actively liaise with regulatory authorities for smooth functioning.

Key Accomplishments
• Expertly controlled 180+ Dealerships, regulated contractors; lead 2000+ permanent as well as outsourced personnel. Methodically formulated periodic sales plans and sales strategies as well as regional BTL activities.
• Contributed 5-years’ highest profitability (PKR 1.5 Billion) in Fiscal year 2015.
• Achieved 5 years’ highest sales volumes & growth in Retail Fuel business within fierce competitive market
• Commissioned highest number of new retail outlets in a single year in the region since FY-2007.
• Successfully launched New Product HOBC (Hi-Octane Blending Component) at selected Retail Stations of the region to cater high-end customers.
• Successfully negotiated with regulatory bodies for policy change & enforcement after being nominated by MD to represent company & negotiate.

Key Accomplishments
• Contributed highest profit of Rs.1 Billion to the company and topped amongst all regions countrywide.
• Commissioned new Retail Outlets in Capital City of Punjab after 7 years.
• Won 5 bids for installation of ROs at strategic locations of DHA by tactfully negotiating with DHA officials.
• Expanded merchant network up-to 30 merchants of Diesel that never increased from 5 in past
• Conceived, proposed and inaugurated Pakistan’s first Bikers’ Lane to cater lower-end customers.

Key Accomplishments
• The Best Territory Manager of the Zone for 2-consecutive years. Recognized for exceptional performance through an appreciation letter on bringing PSO’s lost key retail outlet back from its competitor.
• Achieved sales objectives throughout career; gave sales growth up-to 110% in a single year.
• Enhanced outlet efficiency; gave average annual growth of 31% to fuel and 34% to lubricants’ business.

• Assembled and headed an exceptional winning team, fostered a congenial, collaborative, supportive work environment enabling teams to maximize their work performance in support of organizational mission & vision.
Key Accomplishments
• Rendered highest-ever average monthly sales & profits to the site (100% increase in sales and 500% in profits).
• Significantly reduced lead-time from 15-hours to only 4-hours, and augmented controls on working capital.
• Bolstered RO performance by creating customer focused sales culture, uplifted service standards, improved merchandising activities, renovated business site and increased appeal of visual display.

• Developed and administered a healthy pool of company vendors. Actively coordinated with key accounts to secure bids/sale orders. Assured congenial work relations with key influencers & decision makers of buying institutions.
• Adeptly devised competitive pricing strategies within the established company parameters to achieve growth targets without affecting profitability. Critically analyzed competitive position of flagship solutions and kept abreast of current market information with regards to upcoming projects.
• Assured timely import, delivery & installation of products to complete complex sales cycle as per agreed terms.