Product Manager
Europharm Canada Inc.
Total years of experience :14 years, 7 Months
LED Lighting Business Unit Head
Responsibilities:
*Thorough & deep dive in UAE Strategic Agenda for the next 14 years, and looking where exactly Spaceage Group would fit best, in order to increase the local exposure and re-paint the National identity of SAG According to that, ENARAT initiative was found which have been massively accepted by key strategic clients in UAE market
*Out of the box approaches like connecting SAG's factory with Etisalat (Telecom) and LIFI service provider, which will unlock significant business opportunities for the three parties via providing UAE with LIFI internet service
*Inspecting & Approaching IoT (Internet of Things) global alliances and assessing the possibility for joining these alliances Responsible for overall profitability ratios for LED BU
*Lead sales and marketing teams to ensure the achievement of sales targets
*Assign & allocate resources effectively to achieve business results Expanding the group's exposure on regional and global scopes
*Set up qualitative and quantitative KPIs to appraise team's performance
*Interviewing, hiring, coaching & training team members
*Align the Sales, Research and Development, Technical, Engineering, Designing and Marketing behind mutual objectives
*Shifting the focus into different LED prospects; like architectural LED, Indoor LED and billboards LED lighting
*Leveraging local networking by meeting potential clients.
*New & Efficient Key Accounts Mapping.
*Creating new website for SAG as a whole and LED Lighting in particular, by working closely with web designer
*Approaching local & regional distributors
GCC-Transplant brand manager (Immunology & Dermatology Franchise, Sep2015-Mar 2016)
GCC- COPD brand manager (Respiratory franchise, Dec2014-Aug 2015)
**My Responsibilities were, but not limited to:
*Development of IPS's (Integrated Product/Portfolio Strategic plan) working with global marketing & in alignment with other functions (Market access, Medical, Sales, Supply chain and DRA)
*Tactical plan development & ensure its execution against specific KPI's
*Continually monitor and optimize brand programs to ensure effectiveness
*Proactively make recommendations to modify annual plan to address gaps and ensure brand objectives are met
*Execution of Seebri Breezhaler Launch
*Development of Ultibro Breezhaler ILR (Integrated Launch Readiness) Support of the sales force with coaching, training, promotional material and selling tools.
*Empower & support the team's talents to execute their initiatives on country and regional levels
Commercial Advisory Boards lead & Key Opinion *Leaders development
*Design products messages & promotional materials
*Follow up on of brand initiative's execution across GCC
*Accurate management of brand budgets
*Annual Cycle meeting preparations
*Event management & regional co-coordinator for product symposiums and regional meetings
Promoting Diabetes Line (Galvus & Galvus Met)
Primary care franchise, I was responsible of promoting Cardio vascular Line (Hypertension-Diovan & Co-Diovan, And Diabetes-Galvus & Galvus Met)
Promotion of Women's healthcare products