Store Manager
Sports Corner
Total years of experience :6 years, 7 Months
Handling multi brand sports outlet (Apparel, Footwear, accessories, fitness) and their all operations as:
• Leading a team of 21 staff into ensuring customer satisfaction is delivered at utmost level in order to generate sales and achieve set targets and KPI's.
• Ensuring company policies are adhered by each and every staff and visitors.
• Ensuring staffs are highly motivated and work as a team to gain ownership of the entire business.
• Controlling inventory and shrinkage.
• Training staff into developing more skills like product knowledge, customer service, company policies and driving sales through proper conduct.
• Ensuring health and safety for staff, customers the store and merchandise.
• Divide, delegate work responsibilities to store supervisor and team leaders.
• Compile sales reports and share them with my area manager on a weekly basis and monthly.
• Review best sellers, worst sellers and come up with proper action for the same.
• Ensure visual standards are met to ensure easier and smarter way for customers have an exciting shopping experience.
• Conduct staff reviews and appraisal in order to come up with a professional development plan and professional improvement plan
Achievements:
1) Got Big Sale hero second prize in May-2018
2) Got BTS (back to school)second prize in Oct-2018
3) +12% growth in 2017-2018 year
Handling H&M brand (Fashion and Footwear) of 1900 Sq.m A grade store and their daily operations with 37 employees in Gulf Mall. Overall responsibility for maximizing the profitability of the store. In this role I am accountable for leading, managing, coaching, delegating, motivating and organizing the store and 37+ staff working for the company to achieve high store standards and strong turnover both in profit and staff development. Therefore my main KPI’s include selling, employee relations, profitability, training and development.
Additional:
• Securing sales & stock levels by working closely with area controllers and merchandising teams. Also ensuring that the operations within the store run smoothly and adhere to high demands of fast fashion.
• Planning and follow up( sales, costs, budgets and all in-store planning: preparing and annual budget; scheduling expenditure)
• Ensuring good customer service is given within store by consistent training and developing of my team.
• Recruitment and training for all roles in-store achieving results by coaching, counseling employees; planning, monitoring, and appraising job results. Along with my regular feedback, straight forward and and open minded approach to managing.
• Staff development and succession: Working closely with the visual merchandiser and department managers within stores to get the best results every time. Doing this with consistent floor walks and reactions, plus follow up and feedback.
• Results/figure analysis and follow up both daily and weekly.
• Reacting fast and well to feedback ensuring that the store is operating both commercially and adhering to the high flagship expectations. Creating the best atmosphere for the 37+employees in-store but also the thousands of customers visits per week.
Landmark international as Flagship Store Manager - Koton ( Feb-2014-March 2017)
( Fashion and Footwear )
Responsibilities
• Managing team of 13 members including Ass.t Manager, In store VM, chief cashier, Dept. manager & expat sales staff and 7 Saudi female staff within high end fashion store.
• Following weekly directives and maintain SOP’s of store perfectly.
• Develop an annual strategy for the store to meet sales targets, develop the team and increase business in terms of YTD Growth and Sale/sq. ft.
• Direct, coach, support, motivate, and delegate work to the team while monitoring their individual performance to achieve store targets.
• Develop succession plans for the store and train people accordingly.
• Takes care of in-store Finance & Operations related policies & procedures.
• Controlling stock shrinkage by keeping damages and theft in control.
• Weekly training store team on various topics like communication, customer care, product knowledge, SOP’s, finance procedures, etc.
• Provide regular feedback to the Division Management covering market trends, movement of products for further planning and gives product feedback.
• Place orders for merchandise as per current market requirements.
• Reviewing competitors’ activities on weekly basis.
• Helps in recruitment process through networking within the mall & outside
Achievement :
Got Annual best store manager award for the year 2015-2016
Won the Best Store Manager award for the month of June, August and September 2015
Got the LEAD Certificate award in Dec-2015
Apparel Groups (Bahrain) as Sr. Store Manager/Area Manager and were handling The Athlete's Foot, Birkenstock and Skechers. Dec 2012 to Aug 2013
Responsibilities: Fashion & Footwear/Sports
• Handling different Nationalities effectively (18-22 Staff)
• Profit maximizing and revenue generate
• Reducing shrinkage level at each store
• Pricing fixing and looks all the promotions
• Budget planning
• Recruitments when needed.
• Co-ordination with mall managements for smoothness of each stores, took participates in mall activities.
• Ability to multi-task and work effectively to time constraints
• Product and market awareness
• Weekly and monthly Training to staff for their development and Performance evaluations.
• Looking day to day operation of stores
• Contribute towards business improvement projects
• Liquidation of old stock
• Co-ordinate weekly with the all brands buyer for making proper order for the store.
Sports Zone -Multi-brands (Reebok, Puma, Jansports & Speedo) & Levi's outlets, Riyadh, KSA May 2011 -- Oct 2012
Role: Area Manager ( Fashion & Footwear/Sports): May to Dec.2011 handled 6 outlets of Nike and Levi's and after handled multi brand outlet (Reebok, Puma, Jansports & Speedo) & Levi's Store since January 2012 -Oct 2012.
• Management of the day to day operations of all Retail Stores in the Region (3 Multi brands &3 Levi's Outlets)
• Setting, Forecasting and assisting in ascertainment of Sales targets.
• Conducting regular sales analysis enabling effective performance and achievement of sales targets.
• Monitoring effective inventory management / product planning / stock replenishment & reordering etc.
• Institutional sales & corporate client relationship management in the Region.
• Monitor and control store budgets, including reserve stocks, labor expenditure and petty cash in the Area
• Responsible for controlling and manage all key loss areas, particularly shrinkage in the Area
• Conducting regular appraisals & identifying staffs who contribute towards growth of the business
• Ascertaining necessary training requirements of staff / subordinates &providing the same with the help of brand departments, HR or by self where relevant
• Assisting in the recruitment process by ascertaining staff requirements and identifying candidates suitable for the business (sales staff/ supervisors/ store managers)
• Liaising with various department heads / brand managers / retail buying team / senior management to ensure a swift & effective decision making process leading to a smooth & result oriented operations of the business in line with the objectives of the company
• Organize the design, modification, refurbishment of stores in accordance with the Brand Development plans and standards.
• Coordinating with the project development department / contractors to ensure timely completion of committed new expansion projects within my Region.
• Providing the relevant feedback to senior management in order to enhance &adapt to the continuous dynamic growth of the business. Taking active participation in opening new stores in my region.
AJMAL INTERNATIONAL ESTABLISHMENT, Kuwait June 03- March 2010
Role: Showroom Manager (Perfume & Cosmetics)
Responsibility: • Maintaining the daily activities of assign showrooms, weekly offs of staff, assigning particular duties to staff, maintain stocks of showroom and sales. Handling customer's response and complaints.
• Evaluating the monthly sales of particular showroom and represents in meeting and also budgeting of target of showrooms.
• Giving training to new staff, evaluating one's performance on yearly basis
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Achieved & built the good customers and provide good service.
• Attending BM's meeting, taking challenge to achieve new targets.
• To maintain strong customer database.
• To coordinate with office for smooth operations supply & collection management.
• To organize & participate in product promotional activities.
• Looked after the successful launching of the co.'s new products and the local pricing policy.
• Devised schemes for the increase in the sales volume generation and successfully maintained the returns and damage policy of the co., thus reducing the cost structure.
• Motivating staff by recommending incentives on good performance, meeting targets, arrange weekly and monthly meeting with Management on market research, competitor's activities.
• Providing information to customer on brand promotion, launching new products, Promoting Company's image and product brands.
• Monitoring merchandising activities of respective showrooms.
• Participating in opening of new outlets, Knowledge of POS,
• Liquidate the old stock, budgeting, setting target.
➢ Won best runner up salesman title for the year 2004,
➢ Won best merchandiser (decorating showroom) title for the year 2005 and 2006
➢ Won best salesman title for the year 2006 and promoted as Showroom In charge,
➢ Won best Showroom In charge title for the year 2008.
Wockhardt and Baxter (India) Pvt. Ltd. New Mumbai Aug2001-Dec2002
Role: MEDICAL SALES OFFICER ( Parenteral and Medication)
Responsibility: • To generate and expand market demands via relevant demand promotion.
• To supervise all marketing operations from order procurement to delivery.
• Meeting with doctors, para medical staff, medical surgeons and chemists, detailed products, booked orders and closed sales.
• Business development through direct interaction with distributors, sub-dealers and C&F agents, reported to Regional Manager and Zonal Sales Manager.
• arranged a promotional program as well as a seminar with doctors and PMS.
• provided quality service, produced good promotional tools, observed all marketing strategies, and satisfied wholesalers and retailers with schemes and services.
• Performance reviews of achievements via targets.