Creative / Social Media Manager
Kalium Group of Companies
Total years of experience :35 years, 7 Months
- Responding to RFPs from brands and subsidiaries.
- Understanding of how ideas fit into broader brand and communication strategies.
- Execution of creative projects/concepts in a timely fashion.
- Give direction and noted to creative teams.
- Manage Social Media marketing campaigns and activities.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Constantly analyze pricing structures with suppliers
- Responsible for the creative design and execution.
- Online media development and sales planning.
- Coordinate functionality and design, monitoring and optimization of campaigns, optimizing search results.
- Initiate innovative Out-Of-Home advertising and Digital Signage solutions.
- Identifying and evaluating business opportunities, initiating ideas based on market analysis and insight.
- Developing network of contacts to develop concepts into concrete business opportunities / business plans.
- Spot market opportunities and define potential new business models.
- Provide expertise on and experience in selection of market and target assessment tools (financial as well as strategic)
- Day-to-day supervision of the prepress process
- Coordinate workflow trough production
- Management to staff: objective setting, appraisals, performance review and supporting development
- Organising support service to meet production demands
- Maintaining and optimising product quality (TQM)
- Responsible for the day-to-day maintenance and operation of the website and assure all web pages comply with appropriate policies, guidelines and standards.
- Coordinate web functionality and design.
- Monitoring web activities, generating reports for Management and Sales.
- Incorporating new technologies into web site, and enhancing of existing technologies.
- Defining the user model and user interface for new and existing on-line and off-line media products and features.
- Developing high level and/or detailed storyboards, mockups and prototypes to effectively communicate interaction and design ideas.
- Gauging the usability of new and existing products, and making constructive suggestions for change.
- Meet with clients to determ what is required.
- Investigate, analyse and recommend appropriate equipment and software to achieve the clients' objectives.
- Producing flow diagrams and storyboards to outline the product concept.
- Prepare and implement code to produce the multimedia product.
- Create digital graphics, animations, sound, video, photographs and images for incorporating into multimedia product.
- Prepare design concepts.
- Manage the development and implementation of multimedia products.
- Prepare sketches and discuss design concepts with clients or sales team.
- Design and arrange layouts to meet clients' requirements by studying drawings, photographs, texts and artwork to be reproduced.
- Amend layout, select fonts and integrate text with graphics (such as logos, graphs and charts) to create a balanced and readable document.
- Merge photographs with computer images, scan and adjust colours for the publication.
- Film/image assembly and masking of complex multi-colored forms for large sized offset printing projects.
- Operation of offset plate processor, producing plates for large, highly complex printing projects.
- Createing of various types of proofs (dylux, full color composite proofs, etc.) for highly complex printing projects.