Marcel Traboulsy

Restructuring and setting up of Prestige & Niche beauty department.
o Researching and analyzing consumer behavior, market trends and competitor activity.
o Establishing budgets, performance specifications and sales estimates.
o Developing and implementing strategies that resonate with the target market.
o Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
o Building brand awareness and increasing brand value and profitability.
o Increasing product sales and market share.
o Developing and sustaining solid relationships with key clients that bring in the most income for the company.
o Acting as the main point of contact between key clients and internal teams.
o Supervising the account teams assigned to each key client.
o Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
o Meeting planned sales goals.
o Setting individual sales targets with the sales team.
o Tracking sales goals and reporting results as necessary.
o Overseeing the activities and performance of the sales team.
o Contacting potential clients to establish rapport and arrange meetings.
o Planning and overseeing new marketing initiatives.
o Researching organizations and individuals to find new opportunities.
o Increasing the value of current customers while attracting new ones.
o Finding and developing new markets and improving sales.

Reporting directly to the company owner whilst managing day-to-day operations and company plans
across all departments
o Managing and delivering daily operations, budgets, performance andcommercial KPI’s
o Achieving revenue targets and business goals by executingand monitoring all operational
requirements & staff training
o Setting annual, quarterly, and monthly sales goals with the principals
o Managing various stores & P.O.S (total of 23 in KWT, 7 in Qatar & 2 In Bahrain).
o Monitoring and analysing sales per square foot to ensure maximum productivity within
brand and store specifications
o Managing brand assortment pyramid and recommending the right assortment per channel
o Establishing the right price cascading based on local competitors & international
recommendations
o Ensuring stock levels are reviewed, and stock replenishment is carried out in a timely
manner across both store locations and the main company warehouse
o Ensuring visual merchandising standards are maintained
o Planning and supporting marketing and sales activities
o Identifying and leading the business development process
o Developing healthy retailer relationships (in 3 countries) to ensure the best sales turnover
generating practices are executed.
o Monitoring closely the company’s collection schedule

Reporting directly to the CEO whilst supervising the Marketing & Customer Service teams.
 Operations
o Identify potential new accounts for the designated brand portfolio and meet, negotiate & finalize contract of supply.
o Establishing, maintaining & expanding the customer base within the qualitative standards and guidelines set for high-end perfume brands.
o Increasing business opportunities through various channels in the market.
o Developing sales strategies and setting targets.
o Monitoring the sales team performance.
o Analyse customer feedback, market movements and competitor activities & provide possible solutions for any challenges.
 Management:
o Prepare, submit, finalize, monitor and maintain an annual business plan and budget for the commercial department.
o Advise senior management on any underperformance by sales staff and appropriate action to be taken.
o Training needs for direct reporting staff.
o Identify human resource needs in the department including sales &office staff.
o Setup and maintain commercial processes

o Establishing, maintaining & expanding the customer base within the qualitative standards
and guidelines set for high-end perfume brands.
o Increasing business opportunities through various channels in the market.
o Developing sales strategies and setting targets.
o Monitoring the sales team performance.
o Analyse customer feedback, market movements and competitor activities & provide
possible solutions for any challenges.
 Management:
o Prepare, submit, finalize, monitor and maintain an annual business plan and budget for the
commercial department.
o Advise senior management on any underperformance by sales staff and appropriateaction
to be taken.
o Training needs for direct reporting staff.
o Identify human resource needs in the department including sales &office staff.
o Setup and maintain commercial processes

Highlights
 Achieved 150% yearly sales.
 Handling Budgeting and sales forecasting for the perfume department.
 Successfully launched 4 new brands in Kuwait market.

Key Responsibilities as Senior Brand Manager:
 Track and analyze in-market equity and business results for the Perfumes Department
 Developing marketing strategies and plans based on consumer’s behavior to identify growth opportunities
 Developing and recommending the vision and key strategies for the department
 Translating consumer insights into the development of new ideas and packages
 Identifying, building and executing powerful ideas that build relevance and motivation for the Perfumes Department
 Recommend products positioning, packaging, and pricing strategy to drive long-term market share.
 Overlooking Perfumes Department Sales Volume/Profit/Budget versus plan
 Multi-store Management - personally visit and manage stores across different locations for general perfume brands performance evaluation. Review the overall performance of stores with Key Account Manager on monthly basis.
 Control stock availability for all perfumes brands.