Margarida Mendes

- Evaluating and developing a marketing strategy and marketing plan for priority clients, from an internal and brand perspective
- Developing and implementing marketing campaigns to promote insurance products
- Created SEO campaign that generated 25, 000 monthly organic users to the site resulting in 240 new leads monthly
- Defining target demographics and proposing ways to expand the customer base
- Designing a referral program that truly incentivizes customers
- Traveling to the different priority clients locally to ensure customer retention
by building a personal relationship

Responsible for the company’s strategy in Latin America, Portugal & Spain:
- Maintaining the company’s presence on social networks provided the most beneficial results for the business by driving traffic to social media platforms to increase awareness for the clients
- Built a robust brand awareness campaign through meetings and speaking engagements leading to an increase in inbound leads of 78% year
- Conceive and implement integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives, and executed customer relationship management strategy
- Build and maintain long-term relationships with Lawyers and High-net-worth individuals
- Establish relationships with leading European firms
- Report directly to the CEO

- Closely collaborate with the team members based in Paris
- Performing 7 tests on a daily basis (unit testing, integration testing), while paying special attention to any points that could cause a disturbance once
rolled out to the production environment
- Ensure the projects methodology is respected and Group Finance standards
are applied
- Implement and parametrize accounting and extra accounting schemes and
rules into the systems

Execute B2C & B2B digital marketing campaigns, SEO and Google Analytics reports
Implement and conduct 8 email campaigns projects and 4 newsletters per month
Supervise partner agencies for internal customers’ orders
Create monthly performance report based on analysis and KPIs for all digital activities

- Benchmarked postal offices best practices in 8 countries within 2 months (1 month before the deadline) and created an internal document "International best practices of postal offices";
- Developed a front-office streamline process to decrease lead time and increase clients' satisfaction, through on-site visits and international benchmarks;
- Created a strategic plan to redefine the product portfolio value and cross-selling opportunities.

- Completed institutional forward planning - internal and external with the result of The Annual Plan for External Action 2014;
-Engaged in dealing with matters in the field of international cooperation between Portuguese Navy and Foreign Navies, namely: The British-Portuguese Naval Staff Talks 2014, the Turkish-Portuguese Naval Staff Talks, and the CHENS - Chiefs of European Navies - meeting;
- Composed theory papers concerning the areas of interest for international defense relations: namely “Contributions to Turkish-Portuguese Naval Staff Talks”;
- Participation in Bilateral encounters.