Marketing Manager Maserati
Al Zayani
Total years of experience :10 years, 3 Months
- Develop and execute robust marketing plan in line with business objectives and covering all operations.
- Manage all social media content planning and uploads, covering Facebook, Instagram, Snapchat & YouTube.
- Manage all manufacturer and Zayani website content management ensuring up to date daily.
- Event management and planning in line with the annual marketing plan.
- Manage Zayani CRM 360 plan and monitor results.
- Create sufficient PR in line with manufacturer expectations and best practice.
- Develop and manage all affinity partnerships and promotion opportunities.
- Preparation and analysis of weekly analytics reports or all platforms and digital activity (SEM, SEO and Google analytics review)
- Preparation and analysis of monthly marketing activity and results.
- Ensure all showroom and after sales point of sale material is relevant and effective.
- Monitor all customer feedback and develop strategies to improve brand health and customer experience.
- Develop and monitor brand health plan.
- Support marketing managers for other brands at peak periods as required
-Lead all advertising & consumer engagement plans and activities related to the Chevrolet brand.
-Accept briefs from GM in-market marketing managers and track their progress through internal departments and evaluate creative work and ensure they meet the brief.
-Seek and support innovative branded entertainment strategies.
-Support annual media planning process in line with available budgets.
-Work with members of the Marketing team to align on business & brand health objectives so as to translate these into communication strategies.
-Work with Finance, Legal, PR and CRM teams to ensure alignment, process compliance, corporate governance, and support as required.
-Manage & control level of spending according to budget allocated by business owner.
-Drive, manage, approve and control all dealer coop advertising for the brand.
-Achieve Flawless Launches with an integrated communication deck to the dealer network (i.e. website, mobile, digital, brochures, print, POS - in showroom & Service facility
-Achieve Brand Health Targets.
-Construct and communicate 90-day rolling dealer network communication deck.
-Ensure total alignment and integration across all media (CRM, social, digital, traditional & Retail advertising) and deliver all campaign materials prior to Start-Of-Sales.
-Work closely with finance team for month accrual (both GM and agencies) and ensure budgets are efficiently spent up to their limit annually.
-Ensuring that the brand CI and integrity is maintained in all consumers facing communication.
-Manage the implementation of CRM standards (Mapping customer Journey, SFM, Manage customer accounts, Customer Care).
-Define and implement customer interaction strategy
-Follow up on activities with Marketing Team and campaign effectiveness.
-Set up a lead monitoring system which reports on the results of each marketing/CRM campaign (combine web analytic and CRM reporting) and share best practices.
-Develop Mazda digital campaign by increasing the social Media engagement
-Strong understanding of digital Marketing Strategy (SEO, SEM, PPC...)
-Communicate and coordinate with media, creative, production, and PR agencies
-Monitor and analyze the main market competitors activities
-Prepare and implement Tactical and Brand Campaigns
-Plan, organize and conduct events (Mazda3 launch, MX5 event)
-Maintain GALADARI’s dealer visual identity to align with Mazda guidelines
-Develop reports and presentations
-Conduct several monthly reports for Mazda
- Conduct the yearly Marketing and Communication plans along with the yearly budget
- Coordinate with Digital Agencies to come up with NAS sitemap
- Manage the execution of the digital transformation and full online shift Mobile App and Website
- Handle all the company events and sponsorship
-Conduct the yearly communication plan along with the yearly budget
-Coordinate with the Advertising & Digital Agencies to come up with AROPE’s marketing campaigns
-Research and Development for creating new mobile APPS for AROPE
-Handle all the company events and sponsorship
-Plan and develop the department Marketing Business plan along with Digital and CRM activities
-Monitor and analyze the market and the main market competitors activities
-Prepare and implement Tactical and Brand Campaigns
-Communicate and coordinate with media, creative, production, and PR agencies
-Plan, organize and conduct events (RYMCO Motor Gallery, Infiniti Gallery)
-Maintain RYMCOs dealers visual identity to align with Nissan and RYMCO guidelines
-Participate in Nissan’s regional marketing yearly planning
-Product costing estimation & cost structure
-Develop reports and presentations based on AIA report & market overview
-Maintain Nissan Marketing budget
-Conduct several monthly reports for RYMCO, Nissan- Middle East and Nissan - Japan
-Implement STS, a unique CRM technology for Nissan in the Middle East
Graduate No. DMI64351
