Mariam BISHARA, External Communication Manager

Mariam BISHARA

External Communication Manager

Sanofi

Location
Egypt - Cairo
Education
Bachelor's degree, B.A. Honors in French
Experience
27 years, 7 Months

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Work Experience

Total years of experience :27 years, 7 Months

External Communication Manager at Sanofi
  • Egypt
  • My current job since December 2014

Active participation in key events with the government
 Track and analyze key policy initiatives
 New business proposal research and support
 Meet in regularly basis key policy makers in the government to be update with new law or decree
 Develop and executive varied and integrated communications products including print publications, newsletters, online communications, invitations, flyers media and public relations.
 Handle press conferences, producing detailed proposals for events, timelines, venues, suppliers, legal obligations, staffing and budgets, Team building Activities, coordinating staffing requirements and staff briefings, coordinating, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly.
 Evaluate and report on the reach and impact of media activities and provide timely and relevant insights to the business through regular media monitoring and contribute copy to campaign evaluations.
 Manages and executes the drafting of news releases, media statements, key messages and briefing documents on organizational initiative/public issue, and communicates confidential strategic information.
 Prepare speeches, press releases and ensure correct diffusion
 Assemble press kits
 Open new channels ( newspapers, TV, Radio...etc)
 Discuss with them a new subject related to our projects & sector
 Develop and communicate a full calendar of media relations activity and organize press events
 Provide a high quality media and PR service in order to raise the organization’s profile and promote its aims, activities and interests.
 Provide first-level response to media inquiries
 Cultivate and enhance collaborative working relationships within the press and publicity community.
 Ensure the company protects and promotes its image in a proper, coordinated, and consistent manner.

Protection & Field Assistant at United Nations High Commissioner for Refugees- UNHCR
  • Egypt
  • February 2014 to November 2014

Assisting in administrative tasks as required such as preparation of reports and meeting authorized personnel and assisting them during field missions.
 Answering queries and providing information and counseling Syrians refugees over the Helpline Service.
 Reporting on the concerns raised by refugees and keeping frequent internal contacts with staff members in the same duty station to refer vulnerable cases and to exchange information.
 Referring vulnerable cases and sharing information of the situation of refugees with relevant parties
 Directing incidents & problems to the supervisor
 Preparing reports & updating the data base
 Assisting with field visits occasionally and other community outreach activities and additionally undertake other relevant duties as required
 Acting as interpreter in the exchange of routine information, contribute to related liaison activities and respond directly to routine queries.
 Collecting data and other information relevant to UNHCR and report to the supervisor accordingly.
 Keeping regular contacts with local authorities and implementing partners as requested by supervisor in coordination with implementing persons of concern to UNHCR.

Volunteer at Catholic Relief Services
  • Egypt - Cairo
  • July 2013 to December 2013

•Registering and interviewing Refugee applicants, checking their documents and eligibility criteria, and processing their documents for payment.
•Designing data collection tools (baseline surveys, activity feedback forms, project tracking tables, etc.).
•Establishment and maintenance of mechanisms for capturing, analyzing, reporting/sharing and applying M&E findings & information
•Assisting in planning, execution and follow up of quality education interventions.
•Following up with partners, schools, communities and refugees to ensure accurate data for each activity (attendance lists, pre-posttests, etc.) meeting requirements.
•Fulfilling a complete set of documents on each quality education related activity implemented according to CRS’ policies and procedures and coordinating with different CRS support
departments.
•Maintaining records and all documents or administration and filing systems for the project as it pertains to the job.
•Conducting field visits for refugee, public and private schools to check student's attendance closely.

Marketing Director at French Chamber of Commerce in Egypt
  • Egypt - Cairo
  • October 2001 to November 2012

Developing marketing and budget plans for the Chamber
 Following up and developing commercial opportunities identifying and negotiating with sponsors and business partners
 Planning and developing promotional material used to promote CCFE he different target markets such as brochures, advertising material, press kits and point of sale material.
 Handle all types of promotional media campaigns
 Grow business volume in the local market, while maintaining good level of profitability.
 Coordination & Business Development of the yearly Employment Fair (Cairo)
 Attending exhibitions & Conferences
 Face-lift the existing bi-monthly magazine L’Antenne and increase its distribution
 Selling Ads for the Chamber’s Business Directory and its economic Bi-monthly magazine L’Antenne- (6 yearly issues)
 Developing contra deals with various media & commercial partners
 Documenting business contract review
 Reporting marketing performance to the management
 Provide assistance to all departments and membership review
 Promote existing services to members and create new ones attracting new members.
 Knowledge of each regional market through market research and contacts with local
market in order to adapt pricing, sales strategy and product portfolio
 Negotiating with key people in hotels & business enterprises to obtain the best rates
and special deals for the chamber’s members
 Coordination & Organizing of special events and sponsorship deals (Gala Diners -
Fashion Shows, Employment Fairs…etc.)
 Coordination & Business Development of the yearly Employment Fair (Cairo / Alexandria)
 Developing partnership deals with various Ministries, Embassies, SME’s, Multinationals
and NGO’s at political, economic and social levels

Senior Room Reservation Manager at Le Meridien Cairo Hotel (now Grand Nile Tower)
  • Egypt
  • February 1996 to September 2001

 Reporting to the Front Office Manager
 Controlling the reservation Department
 Handling overbooking problems
 Handling all kind of reservations, concerning rooms from all segments
 Maintaining a direct contact with all key people within local Travel Agencies
 Preparing daily reports for the Top Management about the reservation department
 Telemarketing/Room reservations/filling system/Data Entry
 Marketing plan and budget for average room rate.

Education

Bachelor's degree, B.A. Honors in French
  • at Ain Shams University Faculty: Girls for Literature & science & Education
  • June 1995

Specialties & Skills

Marketing Communications
Identifying New Business Opportunities
Magazine Ads
Marketing Communications Planning
Public Relations
Excellent knowledge of Computer skills (Word, Excel, Power Point, Acrobat); Photoshop: good knowledg

Social Profiles

Languages

Arabic
Expert
English
Intermediate
French
Expert

Training and Certifications

Presentation Skills Certificate (Certificate)
Date Attended:
February 2017
Communication Skills Certificate (Certificate)
Date Attended:
May 2017
Certificat Pratique de Français de Secrétariat, des professions Scientifiques et Technique (Certificate)
Date Attended:
October 1990
Valid Until:
April 1991
Official International test in French language Proficiency (Certificate)
Date Attended:
November 2007
Valid Until:
January 2008
English Language Courses (Certificate)
Date Attended:
September 1992
Valid Until:
March 1993
French Language Diploma (Certificate)
Date Attended:
October 1990
Valid Until:
June 1991

Hobbies

  • Volunteer for child services at St. George Church - Shoubra
  • Reading all sort of books & hearing music specially the classic