Mariam Sallam

My role as a communications manager for Mövenpick Hotel Bahrain has been exciting thus far with a european style, 12 room world spa opening under my period in November 2014.
Below an overview of my current role:
* Organising and arranging corporate photoshoots, marketing videos and collaterals
* Development of the annual marketing strategy, budget and plan
* Management of the marketing mix and budgets
* Development of marketing campaigns by planning, developing, implementing and evaluating advertising campaigns for successful execution and maximum exposure.
* Creation and development of print and online advertising
* E-distrubution
* Web site management and content development
* Press releases development, interview preparation and handling for our management public exposure
* Preparation of documents for award entries
* Creation of bylined articles and cooperate collaterals
* Responsible for editorial direction, design and production of our prints in collaboration with our design agency
* Maintaining brand guidelines and cooperate standards with consistency
* Handling our property's social media accounts
* Build and sustain the property's reputation for quality, reliability and customer satisfaction for F&B
* Member of the executive committee
* Ambassador of hotel's loyalty programme
* Member of the CSR committee
Main achievements during timeline:
- Middle East's Best Airport Hotel 2017 by Skytrax Awards
- Middle East's Best Airport Hotel 2016 by Skytrax Awards
- Middle East's Best Airport Hotel 2015 by Skytrax Awards
- Number 8 World-wide Best Airport Hotel 2016 by Skytrax Awards
- Number 10 World-wide Best Airport Hotel 2015 by Skytrax Awards
- Favourite Family Brunch by FACT/Citi Bank dining awards 2015
- Best Sustainable Hotel Arabia region 2014 by International Hotel Awards
- Bahrain's Favourite Friday Brunch by FACT/Citi Bank dining awards 2014

-Create clear and measurable advertising strategy for the magazine and ensure that team and editorial team have all understood and bought into the strategy .
-Delivering accurate forecasts as requested by the head of sales
-Ensuring a strategy is in place to deliver successful prospects to reach the magazine target each calender month.
- Created frequent reports on salesforce, and updates on Intelligent Flatplan, gaining invaluable skills for using industry standard software.
-Creating and sustaining successful, fruitful relationships with key clients.
-Deliver regular analysis of market month by month with problem areas.
-Ensuring all sales team members understand the monthly targets.
-Ensuring the sales team have a full editorial list at the beginning of each issue to maximize on sales strategies fitting the direction of the editorial for the magazine.
-Running and filling the flatplan to ensure that all key positions deliver maximum revenues and ad placement is appropriate according to clientle.
-Delivering monthly reports with expectations and comments.
-Communicating with production team to ensure all deadlines are met
-Ensure issues are flagged against flatplans on deadlines accurately.
-Making sure the team have mediapacks, deadlines, rates etc and can use and understand them effectively

-Responsible for developing and maintaing business relations with clients from different industries in bahrain.
-Brainstorming and implementing marketing strategies, identifying key players, identifying faults or over looked problems in schematic plan.
-Promoting our product to prospective customers and working with our IT department on developing better strategies to reach our target audience.
-Utilizing e-business in marketing the brand (ex: social networks, media, web etc.)
-Collecting and providing critical feedback from clients and focus groups.
-Working with graphic designers on our brand identity as well as brochure design, wording and website development.
-Working with graphic designers on developing integrated marketing solutions for our clients as well as providing creative, oriented advertising campaigns.
-Working with graphic designers on creative work featured in campaigns or on stationary etc.
-Working on events planning and management for launch campaigns and PR campaigns.
-Writing and preparation of press releases. Editing of contents featured in media coverage.
-Identifying key selling strategies for products.
-Design and implementation of creative, strategic promotional programs for our clients.
-Follow up of monthly sales revenue for product line.
-Preparation of presentation for prospective clients backed up with research of background as well as target market.
-Monitoring market moves and competitors strategies and campaigns outline.

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