Marie Chris Villarico

 Spearheaded the hotel's revenue strategy, leading daily revenue meetings and presenting strategic recommendations to senior leadership in the absence of the Director of Revenue.
 Drove a 10% increase in Revenue Generation Index (RGI) market share in 2018 through meticulous market analytics and tactical pricing adjustments.
 Managed all inventory and market segmentation, optimizing room allocation across OTAs, GDS, and direct channels to maximize yield and achieve rate parity.
 Conducted comprehensive competition analysis, group displacement analysis, and contributed to the annual forecasting and budgeting processes.
 Implemented strategic pricing models and promotional campaigns that directly enhanced rate efficiency and overall profitability.