مارلين Morin

• Engaging with local, regional and international institutions and media to promote the organization’s initiatives
• Developing the organization’s branding strategy, corporate guidelines and positioning
• Designing and implementing the PR and Marketing strategies for the foundation and its flagship art event, the Abu Dhabi Festival, at the local, regional and international level
• Developing and implementing Abu Dhabi Festival new identity and branding strategy
• Conceiving and overseeing communication campaigns (branding/ tactical/promotional) for cultural events, educational initiatives and community outreach programmes
• Establishing strategic partnerships and cross-promotion initiatives
• Initiating communication with team members, stakeholder and government entities
• Strategic planning, devising and implementing marketing timelines and budgets
• Overseeing websites revamping and content/ layout management

• Developing and implementing yearly marketing plans and budgets for rooms, F&B outlets and meeting & conference facilities, complying with sales & revenue targets and hotel strategy
• Developing media relations and PR activities targeting local, regional and international audiences
• Managing all aspects of advertising campaigns including ad development, media placement, and rate negotiations with agencies, media outlets and suppliers
• Developing hotel collaterals and promotional materials according to global brand guidelines
• Development of specific promotions, direct marketing initiatives and loyalty plans
• Ensuring brand positioning and adherence with the group identity guidelines
• Participating in international trade shows and developing promotional materials to ensure the hotel effectively reach visibility in the marketplace
• Competition activity reports and analysis
• Development of partnership and sponsorship initiatives
• Keeping the hotel image up to date through regular photo/video shootings and updated information on the global website

Accor Environment Correspondent: in charge of environment-friendly initiatives, developing and implementing a global communication strategy to engage and educate employees and guests

Marketing cultural events, implementing advertising and PR campaigns

Organizing & attending commercial exhibitions for cosmetic brands(Part-time job).

Maintaining good relations with media, guests & community by organizing press conferences, writing press releases, doing flyers, posters & internal communication.

Coordinating with VIP’s groups
Development of customer loyalty, Team Management, Communication.

Welcoming and assisting clients, data entry, managing customers' files.