Marisela Paesano

+ Managing and increasing sales across whole product portfolio; Time Out Doha Magazine, Time Out Doha Supplements and Guides & TimeOutDoha.com.
+ Establishing and maintaining business relationships with advertisers, industry influencers and key strategic partners.
+ Developing new leads and managing existing clients.
+ Increasing our client portfolio and hit given targets.
+ Sourcing sales leads by carrying out competitor research.
+ Reporting sales figures on a daily basis.
+ Writing detailed proposals for potential clients.

+ Developing annual creative sales strategies for both brands: ABODE & Qatar Happening.
+ Implementing and managing both brand’s business strategies.
+ Preparing periodic sales report.
+ Overseeing distribution and circulation, media marketing, and business plans for both brands.
+ Managing the company’s social media platforms and overseeing the Qatar Happening website.

+ Proactively identifying opportunities to enhance the end-to-end client experience.
+ Ensuring a consistent feedback loop between marketing, sales and client services.
+ Applying a structured and analytical approach to regularly harvest insights on the consumer base, competitive environment and industry landscape.
+ Contacting clients and/or conducts research to understand client needs.
+ Providing direction to develop, define, and execute multichannel marketing efforts to support the business and continually build the brand.
+ Developing client relationship through fidelity marketing plans.

+ Understanding parameters of a successful campaign, relevant analytics, and ensuring desired results are measurable.
+ Leading general projects related to marketing. Handling multiple projects simultaneously from conception through execution and implementation of recommendations.
+ Determining annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
+ Establishing sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
+ Implementing national sales programs by developing field sales action plans.
+ Maintaining sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
+ Establishing and adjusting selling prices by monitoring costs, competition, and supply and demand.
+ Overseeing entirety of marketing cycle, from strategic planning, to concept development, to execution, evaluation and follow-up.

• Develop and execution of marketing plan for the international market.
• Develop Mayhem UK revenue and market share through the international market and gaining the loyalty of the existing export customers - marketing actions.
• Management of the company exhibition stand at the International Gift Fare (IFEMA) in Madrid twice a year.