Marvin Artates

Lead marketer & content creator for SmartPet, creating marketing campaigns and short form social media content to increase brand awareness, product promotion, capture market share, and drive traffic to our website. Monitoring the local and international pet industry for the latest trends, news, and market shifts to ensure our marketing is up to date and ahead of the competition.

Responsible for the creation of email campaigns and writing persuasive emails for personal brands in the coaching industry that generate measurable ROI (leads, bookings, and sales) while increasing the brand-audience connection and trust. Held weekly client meetings to discuss the performance and progress of email campaigns.

Responsible the creation & management of multiple digital marketing campaigns (email, social media, and web pages) for coaches and course creators that focus on lead generation, audience engagement, and conversion rate optimization. Assisted in team training to improve the marketing teams copywriting and marketing skills. Skilled in using Zoom, Canva, Instagram, Google Drive, and Sprout Social. Regularly conducted market research to ensure our digital marketing efforts were tailored to our target audience.

Responsible for creating a content plan and creating engaging social media posts to help coaches establish a strong online presence on social media. Managed the clients direct messages for prospect inquiries and persuaded them to book a call with the client. Created social media marketing plans based on new program
launches and offer creations.