Marwa Ashry, Business Development Manager

Marwa Ashry

Business Development Manager

Inertia Holding Group

Location
Egypt - Cairo
Education
Diploma, Strategic Marketing
Experience
22 years, 10 Months

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Work Experience

Total years of experience :22 years, 10 Months

Business Development Manager at Inertia Holding Group
  • Egypt - Cairo
  • My current job since May 2013
Senior Business Developer at Inertia Holding Group
  • Egypt - Cairo
  • May 2011 to May 2013

Set and implement the marketing plan of the company.
Set BD targets and define strategy to achieve these targets and to follow the set strategy punctually.
Manage the proposal development process and maintain the time-lines for the proposal teams.
Participate in the direct firm’s overall marketing and strategic planning programs, and corporate communications. Facilitate client development through marketing and client services programs.
Prepare technical files of tenders and prepare the mark-ups sheets of the company.
Participate in overall business development activities including: introduction letters, tendering process, target hunting, registrations, …etc
Oversee corporate communications activities through Communications Coordinator; external communications and systems, internal communications and system, public relations efforts, external vendors and consultants.
Supervise the development and administration of marketing database which includes client and prospect information, mailing list applications, etc.
Responsible for full updating of marketing materials;
Oversee firm’s electronic marketing efforts including supervision of Web site design and maintenance, marketing materials, flyers….etc
Responsible for all PR activities; press, Exhibitions, conferences…..etc
Participate in the Organization and implementation of client networking
Participate in building the BD team and department

Marketing Consultant at Free lance
  • India
  • January 2010 to May 2011

Tailor made programs for training site engineers for a Mega construction company in the MENA region.
Copy writes corporate content for marketing materials.
Branding campaign for Modern Home Real Estate experts ( the campaign included website development, brochures, and branches branding).
Building company image of Al-Afyaal Landscape consultant ( the tasks included website, brochures, newsletter)
Business plan for opening new market for BLI training in Bahrain. (the plan included financial figures and cash flow forecast).
Consultant for number of NGO to fundraise their activities, including preparing marketing plans for their current and future programs.

Business Planning Manager at Meamar El-Morshedy
  • Egypt - Cairo
  • March 2009 to April 2010
Sales Analysis at Meamar El-Morshedy
  • Egypt - Cairo
  • August 2008 to February 2009

Responsible for the corporate campaign of the company including press, TV production commercials and exhibitions.
Preparing briefs for advertising agencies to identify the product features and our advertising needs, also managing day to day activities of the agencies.
Preparing reports of findings, illustrating data graphically and translating complex findings into written text.
Active participation in the Key accounts meetings to be able to drive growth of existing sales opportunities and position for future growth.
Seek and provide information to help company determine their position in the marketplace.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

Senior Business Developer at EHAF Consulting Engineers
  • Egypt - Cairo
  • November 2006 to June 2008
Business Developer at Wehbe Insurance Services
  • United Arab Emirates
  • March 2006 to June 2006

Prepared presentations for Business Development team.
Maintained a database for business development department resources (Data sheets for projects/ sub consultants data base/ company resources).
Preparing the PR plan & budget of the company locally and assist in the regional plan.
Editing and planning for EHAF consulting Engineers Newsletter
Developed the production of company's publications and marketing materials.
Review RFP's & prepare checklists and attend risk assessment meeting to evaluate offers.
Foreign engineering magazines & associations' co-ordination, subscriptions and follow-up.
Maintaining CRM though company events & distribution of company marketing materials.
Planning and executing company's Trade shows, corporate events, workshops and Employee Events.

Project coordinator at Assuit Barrage Project with KFW
  • Egypt - Cairo
  • February 2004 to February 2006
Techincal Proposal Writer / PR at Hamza Associates
  • United Arab Emirates
  • February 2001 to February 2006

Organizing travel logistics for all Wehbe staff on annual leave and management team on business trips.
Assisting international individual quotations for Medical insurance departments.
Preparing presentations for the proposals for clients
Assisting in preparing financial reports for the staff allowances.
Organizing meetings internally and externally.
Taking minutes of meetings and distribution and follow up with meetings comments.

Education

Diploma, Strategic Marketing
  • at Cambridge University
  • December 2010
Bachelor's degree, Economics
  • at Cairo University
  • January 1999

Specialties & Skills

BUSINESS DEVELOPMENT
BUSINESS PLANS
CASH FLOW
CONFERENCES
CONSULTING
CONTENT MANAGEMENT
CUSTOMER RELATIONS
DATABASE ADMINISTRATION
FINANCIAL
FOLLETO DE DISEÑO

Languages

Arabic
Expert
English
Expert
Turkish
Beginner
French
Intermediate