Chief Executive Officer
Adeed Trading Co.
Total years of experience :43 years, 9 Months
Adeed Trading Company, Riyadh, Saudi Arabia
Pioneered the set-up of the company, adhering to all set standards and complying with legislation to deliver a state of the art facility.
CHIEF EXECUTIVE OFFICER (August 2016 to Present)
Formulated a budget for installing the entire company reconciling expenditure for budgeted funds, carried out competition analysis and utilized customer legislative laws to retain clients meeting targets and driving profits; embraced teamwork and collaborative engagement empowering staff to achieve budgeted sales targets.
• Surpassed targets overwhelmingly, increasing profits through sales from -40% to over 96% within eight months in an unpredictably low market.
• Utilized rich market dynamics widening gross margins by 120% by making wise purchase decisions to acquire products by at least -8% with a minimal price increase by just 4.5%.
• Adapted a turnaround strategy to bring down expenses by -39% through carrying out an aggressive job evaluation exercise to relieve redundant and uncompetitive staff.
• Introduced aggressive customer campaign programs maintaining high level after sale service to establish the customer base and maintain their confidence in company products.
Shaker Group - Public Listed Company, Riyadh, Saudi Arabia
Controlled operations of six departments with the best technical services managing to comply with set standards that earned the company three ISO certifications.
VICE PRESIDENT OPERATIONS (January 2011 - July 2016)
Coordinated 70% of the entire organization which comprised of 1200 staff members chairing meetings, analyzing market dynamics, offering technical training and support, and overall leadership.
• Obtained coveted quality awards from LG for building a top notch after sale service which was made possible by enforcing four quality measures focused on customer satisfaction.
• Chaired departmental meetings formulating realistic and achievable targets with the sales and operations teams by clearing 100’s of millions old stocks.
• Corrected overstocking issue by decreasing the figures by at least 60% liquidating more than 50% of excess orders.
• Succeeded in liquidating +40 M spare parts resulting from the change of specifications by the government following risk management guidelines after 200 million SR stocks were retrofitted.
Shaker Group - Public Listed Company, Riyadh, Saudi Arabia
Demonstrated competence in formulating budgets, carrying out market analysis, product reviews and customers relationship engagements.
SR. NATIONAL SALES MANAGER AND PMO HEAD (January 2003 - January 2011)
Monitored product brands, market forecasting and competition analysis offering in-depth insights on financial and P&L initiatives.
• Managed a record dealer network up from 100 to 300 dealers with higher sales record of up to +160%
• Aided in hitting 98% kingdom sales target at an average of 11 months every year working in close collaboration with departments.
Central Region Manager & Nat. Tech. Services Manager EL-Ajou, Riyadh, Saudi Arabia
General Manager Al- Mutlaq Co. Furniture Division, Riyadh, Saudi Arabia
General Manager Fayfa Landscaping & Irrigation Projects, Riyadh, Saudi Arabia
Sales Manager Zahid Tractor, Riyadh, Saudi Arabia
Chelsea College UK 1980 - Certificate in Automotive Engineering • Engineering & Management, Major topics: Engineering, Engines, machine shop, sheet metal, etc. Business Management Marketing & Administration. • Business Administration Studies