Marwan Melhem

 Direct the national commercial strategy for a comprehensive construction chemicals portfolio, driving
sustained revenue growth and expanding market penetration across priority sectors.
 Implement a customer-centric operating model, elevating client satisfaction by 30%. through customized
technical solutions, value-engineering support, and structured engagement initiatives.
 Lead and develop a high-performing team of five sales professionals, strengthening capability building,
performance management, target execution, and cross-functional collaboration.
 Build and maintain strategic partnerships with major contractors, consultants, and developers, securing high
value projects and reinforcing long-term account retention.
 Utilize data-driven forecasting, CRM intelligence, and commercial analytics to enhance sales planning, improve
pipeline accuracy, and increase overall operational efficiency.

 Directed regional sales operations and commercial expansion across the Levant region including Jordan,
Palestine, Syria, and Lebanon, delivering sustained growth and strengthening competitive market presence.
 Led the successful launch of the MIC Shield product line encompassing tile adhesives, concrete repair, and
plastering systems, driving 15% profitability growth within the first year and accelerating brand penetration in
the Jordanian market.
 Collaborated with R and D teams to support product development initiatives, ensuring new formulations
aligned with regional market needs, material specifications, and environmental conditions.
 Built strategic relationships with key distributors, contractors, and industrial clients to enhance channel
performance, improve market coverage, and increase product adoption.
 Utilized CRM insights, sales analytics, and structured forecasting to optimize territory management, pipeline
visibility, and decision-making accuracy across all regional operations.

Orchestrated project-focused sales initiatives across a broad construction materials portfolio, driving
engagement with leading contractors, developers, and public sector entities to secure high-value
opportunities.
 Achieved sustained year-over-year growth, consistently exceeding annual revenue targets by
approximately 15 percent through structured pipeline management and strategic account prioritization.
 Won major project bids including the W-Hotel, St. Regis Hotel, and Military Training City,
strengthening market influence and elevating the brand’s position within premium project segments.
 Managed the end-to-end project sales cycle from lead generation to contract award, ensuring accurate
specifications, competitive pricing, and successful commercial execution.

Managed construction, renovation, and infrastructure improvement projects supporting low
income housing programs across Jordan, ensuring compliance with governmental standards and project
delivery timelines.
 Planned, designed, and supervised the execution of educational and juvenile rehabilitation facilities
in Amman, focusing on safety, functionality, and long-term structural performance.
 Directed the full design and construction process for a Community Development Centre in Petra,
coordinating with contractors, consultants, and stakeholders to deliver a high-impact community project
aligned with national development objectives.

 Oversaw day-to-day site execution activities, ensuring full adherence to project specifications,
structural requirements, safety guidelines, and established quality control procedures.
 Collaborated closely with contractors, consultants, and material suppliers to maintain smooth site
operations, resolve technical and coordination challenges, and uphold scheduled project timelines.
 Performed comprehensive technical inspections, documented progress through detailed site reporting,
and monitored material usage and quantities to support accurate planning, procurement, and cost
management.