Area Sales Manager
Redington Gulf
Total years of experience :13 years, 3 Months
Key accounts management
Retailer - wholesaler relationship management.
Training at retail and wholesale for product development.
Product placement at retail.
Distribution management across the region.
Product and price management at retail.
Accounts creation and support.
County Government relationship.
- POS Software support for businesses including installation.
- Sales force automation support for field sales teams including installation/onboarding.
- Smartphone/Mobile phone solution support (remotely and on-site).
- Marketing plan and strategy development for businesses.
. Retail mapping and segmentation of bars, hotels, stockists.
. Key accounts management.
. Onboarding of new stockists for the alcoholic products.
. Shelf stocking of all mapped retailers.
. Management of marketing activities (store activations).
. Training of store sales reps on products, pricing and best practices.
. Coordination of activities, payments involving the various county governments.
. Relationship management between retailers and the brewer.
. Sales and stock management at retail and depot.
. Recruitment of brand ambassadors for key account activations.
Business Development of our customer relationship management software(CRM) and consulting services, account management, training of sales people on the CRM, recruitment of field reps, team leadership.
• Product sell out and sell through
• Proper stocking and ranging of all device models across the region.
• Improve Huawei shelf share and general market share.
• Ensure visibility is maintained in store and outside the store with POSM(point of sale material) placement focusing on key areas that attract customers’ eyes.
• Provide weekly, monthly and ad hoc reports on activities on the ground - competitor activities, pricing, product launches, campaigns, training, new accounts, promotional plans for the month/quarter, sales improvement strategies, team management, failure reports, incentive program and company resources management.
• Product training, sales excellence tips to the Promoters, Merchandisers and shop sales staff.
• Recruitment of new Promoters, Merchandisers and Brand Ambassadors.
• Participate in in store promotions, organized operator activities, supervise general trade/open market activations, plan and execute sales improvement activities for the month/quarter.
• Participate in Promoter/Merchandiser assessment and performance improvement plans.
• Co-ordinate distributor, wholesaler and retailer programs.
• Manage the relationship between end users, retailers and Huawei.
• Visibility both inside and outside the store. Through branding, point of sale material deployment and proper device ranging on the shelves; total channel offering (TCO).
• Stock availability in all the outlets in my route and proper ranging of devices from low to high end.
• Managing the Microsoft/Nokia Incentive program (recruitment and registration of participants through the program portal), planned promotions.
• Training retail staff, store owners and promoters on new Nokia devices and services; sales tips.
• Managing the relationship between the retailers, wholesalers and the distributor.
• Key link between the retailers and Nokia Care. Training retailers and clients on benefits of warranty.
• Provide weekly reports on the Market Share, competitor activity, on-going programs/promotions, and feedback to Microsoft/Nokia, field failure reports, pricing and wholesale/retail order reports.
• Provide support and leadership during activations at the operator and Premium Partner stores.
• Work hand in hand with the wholesalers to ensure they achieve their Wholesaler program targets.
• Managing the Field Force team - Promoters.
• Drive sales of Nokia phones (Low to High end) and accessories.
• Activation of Nokia solutions to help clients maximize on their phone usage.
• Training of particular store staff on new Nokia devices and respective solutions.
• Handling Nokia related queries including promotions, events and device.
• Merchandising both in store and out of the store to enhance brand visibility; distribution of brochures at all the points of sales.
• Provide weekly reports on sales and stock outs, field failure, training and market intelligence.
Diploma in Strategic Marketing
Network topologies, how to network a given structure/building, network classification, Internet Protocol addressing, routing protocols, switching basics, simulation using packet tracer, cabling.