Mathqal Alenzi, Senior Strategy Management Analyst- Office of Strategy Management

Mathqal Alenzi

Senior Strategy Management Analyst- Office of Strategy Management

ARASCO

Location
Saudi Arabia - Riyadh
Education
Master's degree, Marketing
Experience
15 years, 9 Months

Share My Profile

Block User


Work Experience

Total years of experience :15 years, 9 Months

Senior Strategy Management Analyst- Office of Strategy Management at ARASCO
  • Saudi Arabia - Riyadh
  • My current job since November 2016

-Strategy Development.
-Balanced Scorecard Management.
-Organizational Alignment.
-Planning & Budgeting.
-Human Capital Alignment.
-Strategic Communication.
-Initiative Management.
-Strategy Review Process.

Planning & Research Manager at ARASCO
  • Saudi Arabia - Riyadh
  • April 2014 to October 2016

Sales planning and budgeting:
- Coordinate Annual Sales Planning and Budgeting
- Custodian of the Annual Sales and Marketing Budget, and provide periodic (Monthly, Quarterly, Half-Yearly) review of actual performance vs. Actual.
- Maintain MIS for the Sales and Marketing Department
- Responsible for assessing the monthly forecast figures from the sales teams and finalizing the forecast with Vice President - Sales & Marketing.
- Consolidate sales plans by product-line & SKU, and provide sales forecasting input to S&OP function.

Market Information collection for decision making:
- Initiate and co-ordinate market research for the Department either by own initiative or following request of Vice President - Sales & Marketing.
- Assimilate market information and internal sales information to derive inferences for decision making.
- Coordinate with R&D team and customers to understand customer economics which can be used for product design and marketing.

Strategy Formulation & Implementation:
- Conduct Strategic Analysis to Develop the Strategy.
- Translate the Strategy by contributing to the development of strategy map, objectives, KPIs, targets.
- Develop the Plan by helping to identify strategic Initiatives, allocate budgets and Ownership.
-Prepare, organize, and conduct of Monthly BSC review meetings.
-Support the review process and the follow-up actions.

Senior Marketing Analyst at Saudi Industrial Development Fund (SIDF)
  • Saudi Arabia - Riyadh
  • April 2009 to March 2014

- Evaluate potential projects seeking loans from SIDF and provide clear recommendations to their viability from marketing stand.
- Conduct marketing studies to industrial sectors and update them from time to time to check the possibility/viability of future SIDF participation in financing new projects in these specific sectors.
- Conduct marketing consultancy to operating projects financed by SIDF particularly those that encounter difficulties and request re-scheduling.
- Investigate the industrial investment opportunities available for establishing a national factory to produce promising product(s)
- Study the export markets and the opportunities for local factories to export and help sponsors in designing the appropriate export strategies.
- Development of Saudi calibers in marketing fields.

Marketing Coordinator at Dar Alarkan Real Estate Development Company
  • Saudi Arabia - Riyadh
  • August 2008 to March 2009

Developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

Education

Master's degree, Marketing
  • at Brunel University, London- UK (Sponsored by Saudi Industrial Development Fund).
  • September 2011

Modules Includes: Marketing Communication, Strategic Marketing, Managing Retailing, International Marketing, Understanding business and Management Research.

Diploma, Pre-Master Program
  • at London International College of Business and Technology.
  • September 2010

Modules Includes: Managing Information with Technology, Management, Research Methods, Interactive Learning Skills and Communication.

Bachelor's degree, Marketing
  • at King Fahd University of Petroleum & Minerals, Dhahran- Saudi Arabia.
  • August 2008

Modules Includes: Strategic Marketing, Feasibility Study, Brand Management, Principle of Economic (Macro& Micro), Research Method, Principle of Management, Financial Accounting, Managerial Accounting, Fundamentals of Corporate Finance.

Specialties & Skills

Strategy Mapping
Balanced Scorecard
Analysis
Management Consulting
Microsoft Office
Team Work
Analytical
MS-Excel, MS- PowerPoint, MS- Word, MS- Outlook

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Leading Teams for Emerging Leaders (Training)
Training Institute:
London Business School
Date Attended:
September 2018
Kaplan-Norton Balanced Scorecard Certified Graduate (Certificate)
Date Attended:
April 2016
Palladium's Kaplan-Norton Balanced Scorecard Certification Boot Camp training (Training)
Training Institute:
Palladium, USA
Date Attended:
December 2015
Measuring and Learning with KPIs (Training)
Training Institute:
The KPI Institute
Date Attended:
August 2014
Managing and improving individual performance (Training)
Training Institute:
The KPI Institute
Date Attended:
August 2014
Future Leader with Strategic Thinking (Training)
Training Institute:
Arasco Management Institute
Date Attended:
March 2015
Intensive 5 days, Executive Education, “Market Driving Strategies”. (Training)
Training Institute:
London Business School, London, UK.
Date Attended:
November 2013
Defining and Executing the Consumer Marketing Strategy: From Plans to Measurable Results (Training)
Training Institute:
Management Center Europe (MCE). Brussels, Belgium.
Date Attended:
December 2012