Head of Creative
Multiply Marketing Agency
Total years of experience :13 years, 2 Months
Head of Creative - Multiply Marketing Agency Abu Dhabi, UAE May 2012 - September 2013
• Management of the Multiply cross-functional team incorporating departments of marketing, creative, research, OOH media and web.
• Administered the creative design department and processes in ideation, design, presentation and execution.
• Created comprehensive communication strategies and developed related creative deliverables.
• Worked closely with the project team, sustainability leadership, and communications colleagues to gain cross-divisional approval.
• Implemented an agency reorganisation, reviewed and altered job functions, reporting structure, project evaluation and analysis procedures.
• Developed and implementation a new creative department design processes.
• Served as the primary editor for copywriters and provided writing and related training, including SEO, style, etc.
• Responsible for communications strategy, implementation and budget development.
• Provided editorial expertise for all communications channels, including corporate newsletters and websites.
• Conducted in-depth communications research (focus groups, surveys, etc.) to identify audience needs.
• Trained and mentored junior communications staff and colleagues throughout the company.
• Planned, implemented and managed various events, exhibitions and product launches.
• Managed print suppliers, freelancers and vendors.
• Constantly challenged the status quo and fostered new ideas to drive brand awareness and excellence.
• Developed, mentored and identified new discipline expertise for the digital experience design team.
• Key member of new business development team leading creative vision for new business pitches and client strategy sessions with account handlers.
• Worked with the Digital Strategist and the digital team to develop monitoring platforms, social and web analytics, research, and other online communications tools to measure social media.
• Supervised briefs, project estimates, budgets and deadline management.
• Implemented and carried out crisis management procedures.
Creative Director / Senior Graphic Designer - Consultant - Various UAE & Qatar January 2010 - May 2012
• Designed and delivered bespoke bid and tender packages for multi-billion dollar project submissions.
• Developed company profiles and project experience books to aid business development.
• Designed and implemented new branding, guidelines and strategies.
• Managed print production, budgets and deadlines.
• Implemented communication strategies, media channels and crisis management proceedures.
• Served as project lead and developer for a reverse auction web platform.
• Ensured successful brand integration of partnering joint ventures.
• Designed, delivered and managed companies participation in exhibitions and events.
• Designed and developed company websites and carried out search engine optimisation.
• Managed and developed global online content.
• Contribution to the strategic development of companies marketing and business development objectives.
Clients included: HLG Group • SEHA • Mubadala • Murray & Roberts • TDIC • Atkins • ADAC
Head of Creative Services - Burt Hill Dubai, UAE May 2008 - January 2010
• Guided the unified process of marketing/concept/design and post-production execution.
• Worked with local and top-tier national media outlets proactively and reactively to facilitate media placements.
• Represented the organization at exhibitions, trade shows, external meetings and other events.
• Directed brainstorming, presentation and project feedback sessions.
• Introduced and implemented creative department project management software and quality control procedures.
• Led clear and concise internal communications strategies designed to align, inform and motivate employees.
• Organised, developed and launched external public relations programs.
• Updated and managed company brand and brand guidelines.
• Developed and implemented direct marketing campaigns to increase client engagements, promote company events and activities, and lead generation.
• Created Press Releases and partnered with press agency to pitch media stories.
• Coordinated and designed materials for global trade shows, exhibitions and press events.
Company Founder / Director - 360 Creative Ltd - Newcastle-upon-Tyne, UK September 2003 - April 2008
• Headed the creative, marketing and digital teams leading strategic vision, new business development, and agency growth and development.
• Managed national cross-platform design, marketing and advertising projects.
• Provided creative direction for promotional materials, email campaigns, branding, events, direct marketing campaigns, television commercials and pitch concepts.
• Drove innovative external communications campaigns that leveraged company objectives and values.
• Developed and managed client strategy, PR and marketing initiatives worldwide.
• Guided the evolution of the agency's marketing technology and digital marketing capabilities.
• Administered quality control including, proofing, reviewing, measuring and evaluating staff performance, creative output and project processes.
• Provided training and staff development in web-based and interactive marketing capabilities.
• Ensured that client presentations were on time, professional, engaging, persuasive and supported by a sound rationale.
• Responsible for the financial positioning of company, budget control and project quotations.
Clients included: British Airways • British Telecom • Subaru • Mazda • Durex • Ford • Shell • EIF • Lantmannen
Senior Creative - GPM Network Ltd Newcastle - Upon Tyne, UK 2001 - 2003
• Successfully managed and coordinated graphic design and marketing projects from concept through to completion.
• Collaborated with clients to create a vision, conceive designs and devise strategic campaigns.
• Led brainstorming sessions and creative design processes.
• Worked with digital team to develop Viral Marketing campaigns.
• Effectively built, motivated, and directed design and production teams.
• Coordinated with freelance designers, consultants and vendors to meet all project requirements.
• Managed all operational, strategic, financial, quote/bid, staffing and administrative functions.
Graphic Designer - The Wild Design Group Northumberland, UK 2000 - 2001
• Worked as part of the design team to design and produce creative solutions for marketing, branding, promotional materials, events and web.
• Collaborated with external marketing and PR agencies.
• Individually developed websites and email marketing campaigns.
• Provided art direction for photo shoots.
• Prepared artwork for commercial printing press and conducted on site press checks.
BA (Hons) Degree Graphic Design - The University of Northumbria - UK 1998 - 2001