Maxime Legeard

• Led Hutong Dubai operations, overseeing 75+ employees, full P&L, and all departments (Finance, Sales, Marketing, PR). • Directed operations generating over AED 35 M+ annual revenue with full P&L accountability. • Delivered +25% increase in customer retention and + 18% growth in EBITDA through menu engineering and cost discipline. • Directed 3 global brand activations in coordination with Hutong London, Hong Kong, New York, and Miami. • Maintained labor cost below 28% and profit margin above 17%. • Implemented performance tracking and leadership programs, reducing turnover by 30%. • Drove Best Chinese Restaurant - Time Out Dubai award within 12 months of opening. • Launched SOPs, P&Ps and recruitment systems pre-opening to ensure operational excellence.

• Led Hutong Dubai operations, overseeing 75+ employees, full P&L, and all departments (Finance, Sales, Marketing, PR). • Directed operations generating over AED 35 M+ annual revenue with full P&L accountability. • Delivered +25% increase in customer retention and + 18% growth in EBITDA through menu engineering and cost discipline. • Directed 3 global brand activations in coordination with Hutong London, Hong Kong, New York, and Miami. • Maintained labor cost below 28% and profit margin above 17%. • Implemented performance tracking and leadership programs, reducing turnover by 30%. • Drove Best Chinese Restaurant - Time Out Dubai award within 12 months of opening. • Launched SOPs, P&Ps and recruitment systems pre-opening to ensure operational excellence.

• Led Hutong Dubai operations, overseeing 75+ employees, full P&L, and all departments (Finance, Sales,
Marketing, PR).
• Directed operations generating over AED 35 M+ annual revenue with full P&L accountability.
• Delivered +25% increase in customer retention and + 18% growth in EBITDA through menu engineering and cost
discipline.
• Directed 3 global brand activations in coordination with Hutong London, Hong Kong, New York, and Miami.
• Maintained labor cost below 28% and profit margin above 17%.
• Implemented performance tracking and leadership programs, reducing turnover by 30%.
• Drove Best Chinese Restaurant - Time Out Dubai award within 12 months of opening.
• Launched SOPs, P&Ps and recruitment systems pre-opening to ensure operational excellence.

• Managed 3 restaurants across 2 emirates, including 2 pre-openings and a 3rd site re-conceptualization.
• Oversaw 80+ employees, achieving 45% revenue growth and 23% profit margin increase in first year.
• Scaled the brand from 1 to 4 units through market analysis, site negotiation and launch execution.
• Re-branded the concept for sustained expansion in the UAE market.
• Increased group EBITDA by 20 % while expanding footprint across Dubai and Abu Dhabi.

• Led FOH teams of 35+ employees, achieving +45% sales growth and 56% profit margin.
• Drove one outlet to rank #2 worldwide in revenue and #1 in profitability within Four Seasons Group.
• Created and launched a profitable Club/Bar concept within the property.
• Streamlined service standards to enhance guest satisfaction and brand loyalty.

• Led FOH teams of 35+ employees, achieving +45% sales growth and 56% profit margin. • Drove one outlet to rank #2 worldwide in revenue and #1 in profitability within Four Seasons Group. • Created and launched a profitable Club/Bar concept within the property. • Streamlined service standards to enhance guest satisfaction and brand loyalty.

• Led FOH teams of 35+ employees, achieving +45% sales growth and 56% profit margin.
• Drove one outlet to rank #2 worldwide in revenue and #1 in profitability within Four Seasons Group.
• Created and launched a profitable Club/Bar concept within the property.
• Streamlined service standards to enhance guest satisfaction and brand loyalty.