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Maydeeh Libago, Lead Commercial Strategist

Maydeeh Libago

Lead Commercial Strategist·STRATEGIC CONSULTING Project Business Development

United Arab Emirates

Bachelor's degree, Business Administration major in Marketing

Work experience

Total years of experience: 21 years, 11 months

Lead Commercial Strategist

January 2026 - Present

STRATEGIC CONSULTING Project Business Development

Dubai, United Arab Emirates •Hybrid

January 2026 - Present

• Pipeline Revitalization: Architected a 90-day execution strategy to overcome low
traffic and lead conversion for a B2B SaaS/Consulting marketplace, targeting a 10%
Lead-to-Demo conversion rate.
• Multi-Channel Outreach: Designed targeted B2B cold email sequences, LinkedIn social
selling frameworks, and event-based warm lead capture systems to drive VIP
subscriptions and Shop product revenue.
Company industry:
Business Consultancy Services
Job role:
Oil and Gas

Managing Partner & Global Sales Leader

September 2017 - Present

CIRI UAE

Dubai, United Arab Emirates

September 2017 - Present

• Spearhead international Go-To-Market (GTM) strategies for multi-million-dollar EPC projects,
ensuring market penetration and brand positioning.
• Lead complex negotiations for large-scale industrial maintenance contracts, securing long-term
profitability and high-value service agreements.
• Manage international trade deals across diverse regulatory landscapes, effectively expanding the
firms global footprint.
• Direct all phases of the project lifecycle, including resource management, quality assurance, and
proactive risk mitigation.
• Ensure full regulatory compliance and report performance metrics directly to senior management.
Company industry:
Business Consultancy Services

Consulting Partner - Strategic Partnership

October 2025 - January 2026

NATIONAL PULSE

Dubai, United Arab Emirates

October 2025 - January 2026

Ecosystem Integration: Acted as the primary strategic liaison between public and
private sector stakeholders, forging national-scale business partnerships through
Fintech and Gov-tech integration.
Company industry:
Motor Vehicle Passenger Transport

Executive Assistant to CEO

January 2016 - January 2017

PIONAIRE FINANCE LIMITED,

Hong Kong, Hong Kong

January 2016 - January 2017

• Oversaw executive operations for a leading international funding firm, ensuring seamless coordination of high-stakes projects.
• Managed sensitive and confidential information, maintaining the highest standards of discretion and integrity.
• Conducted in-depth market research to identify emerging trends and opportunities, driving informed investment strategies.
• Developed and delivered comprehensive executive reports and presentations, facilitating strategic decision-making for global investments.
• Collaborated with cross-functional teams to enhance business development initiatives and strengthen client relationships.
• Leveraged analytical skills to support business strategy and marketing efforts, contributing to overall organizational growth.
Company industry:
Financial Services

Assistant Sales and Marketing Manager

January 2015 - January 2017

ROXACO LAND PHILIPPINES

Makati City, Philippines

January 2015 - January 2017

• Spearheaded the creation of premium marketing collateral, enhancing brand visibility and engagement for luxury property portfolios.
• Executed targeted social media campaigns, resulting in increased sales and brand awareness within the high-end market segment.
• Orchestrated large-scale industry events, fostering networking opportunities and strengthening partnerships within the luxury real estate sector.
• Streamlined customer relationship management by maintaining comprehensive databases, improving customer service and retention rates.
• Leveraged data-driven insights to inform strategic marketing initiatives, driving business growth and market expansion.
• Cultivated strong client relationships, positioning the brand as a trusted leader in luxury property marketing and business development.
Company industry:
Real Estate

Business Unit Manager

January 2011 - January 2015

AIA PHILAM LIFE,

Manila, Philippines

January 2011 - January 2015

• Spearheaded business unit operations, driving team recruitment to build high-performing teams aligned with strategic goals.
• Established ambitious sales targets, resulting in a measurable increase in revenue and market share.
• Managed comprehensive budgets, optimizing resource allocation and ensuring financial sustainability.
• Enhanced reporting management processes, providing actionable insights for informed decision-making.
• Fostered a culture of collaboration and innovation, leading to improved team performance and client satisfaction.
• Leveraged data-driven strategies to identify growth opportunities and streamline business development initiatives.
Company industry:
Insurance & TPA

Sales and Marketing Manager

January 2001 - January 2008

CONLINS COFFEE WORLD,

Pasay, Philippines

January 2001 - January 2008

• Developed and executed a comprehensive start-up strategy that transformed the coffee supply industry, achieving remarkable market penetration within 5 years.
• Achieved an outstanding 1, 000% profitability, validated by an independent SGV audit.
• Established and optimized a resilient supply chain that catered to top-tier hotels and the food & beverage sectors worldwide.
• Leveraged strategic partnerships and innovative marketing initiatives to enhance brand visibility and drive sales growth.
• Fostered a culture of continuous improvement, ensuring operational excellence and customer satisfaction across all business units.
• Utilized data-driven insights to inform business decisions and adapt to market trends effectively.
Company industry:
Manufacturing

Education

Ateneo de Davao University

March 1998

March 1998

Bachelor's degree, Business Administration major in Marketing

Philippines

GPA (percentage): 85%

GPA (percentage): 85%

Skills

Key Account Management
Expert
Key Account Management
Expert
Value Selling
Expert
Value Selling
Expert
Result Oriented
Expert
Result Oriented
Expert
Management
Expert
Management
Expert
Detailed Planning
Expert
Detailed Planning
Expert
communication
Expert
communication
Expert
writing
Expert
writing
Expert
team work
Expert
team work
Expert
trouble shooter
Expert
trouble shooter
Expert
Go-Getter
Expert
Go-Getter
Expert
target oriented
Expert
target oriented
Expert
Goal Driven
Expert
Goal Driven
Expert
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
COMPLIANCE RISK
Intermediate
COMPLIANCE RISK
Intermediate
CONSULTING
Intermediate
CONSULTING
Intermediate
INDUSTRIAL REPAIR AND MAINTENANCE
Intermediate
INDUSTRIAL REPAIR AND MAINTENANCE
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET PENETRATION
Intermediate
MARKET PENETRATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
NEGOTIATION
Intermediate
NEGOTIATION
Intermediate
SALES
Intermediate
SALES
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
PROCESS OPTIMIZATION
Intermediate
PROCESS OPTIMIZATION
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
RISK MITIGATION
Intermediate
RISK MITIGATION
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
PEOPLESOFT ENTERPRISE CONTRACTS
Intermediate
PEOPLESOFT ENTERPRISE CONTRACTS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
COMPUTER ENGINEERING
Intermediate
COMPUTER ENGINEERING
Intermediate

Social profiles

Personal Website
Personal Website
ciriuae.com

Languages

English

Expert

Training and Certifications

Certifications
Project Initiation
Google
May 2026
Show credentials
Fundamentals of Project Management
Google
May 2026
Show credentials
Managing Cross Functional Team
Linkedin
Apr 2026
Show credentials
Managing Cross Functional Team
Linkedin
Apr 2026
Show credentials

Hobbies and interests

Travelling, Learning, Reading printed materials such as books, writing, and watch documentaries