Commercial Director
Saudi Composite co.
Total years of experience :38 years, 9 Months
Saudi Composite is a pioneer in manufacturing Fiberglass Reinforced Plastic (FRP) products such as molded and pultruded grating, structural shapes, handrails, ladders with safety cage and corrugated sheets. These features and benefits qualify SC products for extensive use in various B2B markets in the GCC, Middle East & Africa.
Heading the commercial department main role included restructuring the sales and marketing function and insures sales on both levels -local and international markets- operational by direct marketing and via channels and dealers.
After Mobily acquired “Bayanat al-Oula” a licensed Data Service Provider & Zajil ISP (Internet Service Provider) a major restructuring of functions and responsibilities at which I was promoted to such capacity of a main role to Monitor, Control & Execute correction, recovery plans to assure the Business Sales activities and objectives are on track and achieved. The function managing two main departments: All Business Sales Order processing & Sales Performance Tracking & Control.
Business Control Division monitors, control and correct Business Sales Department functions; which include Technical Control (BCS and CON Control), Sales Control (Segments, Geographical, Products, Revenue, clients and lost deals; Interdepartmental SLA’s. This will help the Business Sales Department to correct the situation through immediate action and correction plans and to manage and coordinate the execution of these tasks, activities and action plans assigned by the Business Sales Department Management.
Lead the Corporate Sales regional managers and manage at a national level the operational and performance issues to achieve the department’s performance objectives. Part of responsibilities: Corporate Sales Operations Management; Performance Management; Assume management responsibility of the projects assigned by Country Manager & Handle the people management responsibilities for the regional operations managers
Responsible for commercial channel business development & identify growth opportunities for the Mid-Market segment along with Small & Medium organization, and make sure capacity, capability & readiness of partners are met to achieve revenue quota “USD $xxx millions”. Orchestrate End-user programs and “Go To Market” campaigns to ensure addressing customers needs of the right product at the right time with the right value for money. To be part of planning & implementing of channel elements commercial campaigns to increase Cisco brand awareness by working closely with corporate team and liaison with teams in 46 MEA countries. 10 top focused countries: UAE, Saudi Arabia, Egypt, Kuwait, Morocco, Algeria, Qatar, South Africa, Nigeria & Kenya
Responsible for revenue booking form Direct Original Equipment Manufacturer (OEM) in Saudi & North Gulf. After leaving a significant impact on the IPR/ Anti- Piracy in the kingdom, moved back to the OEM arena as regional staff to managing and developing marketing and sales promos and projects to OEM accounts. Creating sustainable competitive advantage to each account; were focusing on identifying & profiling DOEM accounts as major systems builders' players in the region and by developing high business standards and branding positioning; focusing mainly on setting marketing and sales strategies to insure accounts business growth in terms of revenue & market share for both local and regional IT market. As well maintained and enhanced business relations with Multinational brands and PC components manufacturers.
Responsible for implementing all Anti-Piracy/IPR activities in Saudi Arabia, creating strategic marketing and sales programs for the Channel and End User segments. I also manage the Government relationship to ensure enforcement activities are conducted and receive suitable press coverage, as well as coordinating the anti-piracy activities in the region for all the major international software vendors through my role within the Business Software Alliance (BSA). In 2002 I have developed a legitimization program that realized USD $7.1 million incremental revenue to Microsoft Arabia.
Responsible for revenue booking for both: Direct Original Equipment Manufacturer (OEM), and Commercial & Channel OEM in Saudi. Managing and developing marketing and sales promos and projects to OEM accounts, Distributors and System builders.
(Knowlogy is a US-based multinational company, publishing Educational Training Material on Multimedia with branches in UK, Egypt, Saudi Arabia, UAE, Morocco and Qatar)
As Head of Knowlogy Build Operate Transfer (BOT) team assigned to launch the Saudi Curriculum Training Software in Saudi Arabia and transfer the overall activities and operations to appointed sole agent Al Mareefa Al Saudia Co. Ltd. (a prominent Saudi company with intensive distribution network) and successfully found new avenues and channels for marketing the products in the Arab Gulf Region, increasing their revenue by 37 % YOY. I established contacts in Ministry of Education, Ministry of Information and General Presidency for Girls Education, Ministry of Commerce and Riyadh Chamber of Commerce - which is a significant achievement for a non-Saudi national.
Engaged in identifying market for Australian Consumer and Food products in the Gulf region. Specifically in Saudi Arabia. Involved in Sales, Marketing, Research, Negotiation and Liaison with diverse groups of clients and people
(NAFA Enter. Is a leading importer of goods and services, which are sold directly to the retail network in the Kingdom & the Gulf region. Products include cosmetics, perfume, Stationery, Office equipment, consumables, textiles, detergents, food and children’s painting books.)
Responsible for conceiving, implementing and monitoring Marketing Strategies and Sales activities, Negotiating and Communicating with overseas suppliers and commissions, preparing budgets and sales targets, negotiating Franchise deals and supervising the overall day-to-day operations. Member of the Organization Committee set up to organize Trade and Promotional Events. Successfully organized events and shows in ASTEX 91&92, FOOD INTERNATIONAL 93 and SAUDI AGRI 91, 92
(Dallah Hospital is a privately owned, fully functional 240-bed hospital)
Prime responsibility was to establish and implement marketing and promotional strategies for services provided by the hospital. Additional responsibilities included: Managing the Marketing department, Public Relations in the corporate and public sectors, Market Research projects to determine the hospital’s market position, Participating in various committees as required.
(TOP MD is a Management Consultancy and Training House)
I was responsible for designing, establishing and implementing marketing and promotional activities for the company. Responsible for generating sales in eastern province
Reporting to the EVP, I was responsible for providing effective promotional and marketing of the hospital services and ensuring high public image and awareness.
