Director of Marketing and Public Relations
Valkyrie DMCC
Total years of experience :18 years, 8 Months
Implementing marketing tools to motivate and lead geographically dispersed teams, such as digital media and CRM programs which increased our market share 30% and our market reach by 58%.
Managing in-house budget $500, 000 and clients’ budgets a total of $10 million and ensuring proper allocation of resources across all marketing platforms.
Developing strategies and marketing tools such as digital media and media buying and advertising campaign to support national and international projects, product integration, funding and sponsorships e.g. the launch of Four Seasons Hotel in Abu Dhabi, the European Union Chees, peach and saffron marketing campaign in GCC area, ADCOOP expansions and new branches.
Improved sales from 3 million in 2017 to 9 million in 2018, through email campaigns and opening channels in the Levant, and South American market
Executing and produced in several languages: infomercials, commercials, trade shows, community outreach events and live concerts.
I enhanced the client service ratings from 50% in 2014 to 87% in 2019 by minimizing the correspondences and eliminating unnecessary operational steps while increasing the customer satisfaction steps.
Organizing market research initiatives for special product campaigns using social media, multi-channel marketing strategies, and blogs.
Creating comprehensive campaigns for e-commerce, web communications, brand and consumer packaged goods.
Plan, create and deliver publicity
Building positive working relationships and liaising between the company and the media
Ensuring an effective and user-friendly website journey
Attending meetings with top management to assess the progress of PR work
Writing qualitative and quantitative progress reports for line Manager
Researching and writing press releases, Q&As, speeches and features;
Organizing press conferences, events and promotions
Collating and analyzing media clips and coverage
Preparing printed publications, such Newsletters, handouts, banners, posters and exhibition materials
Coordinating location photography
Organising and attending press launches
Managing the PR aspect of a possible crisis situation
Recommend and implement initiatives that manage the company’s target audience's perception
actively participate in a wide variety of social media activities such as Twitter, blogging, community development and management, social bookmarking, commenting, etc. and well-connected with the broader social media world.
Respond to & engage all inquiries for the company on social sites (Twitter, Facebook, LinkedIn, Flickr, YouTube, blogs)
Seek out & join conversations about the market on social sites
Delegate to experts in the company on topics fit for their input
Experiment with new and alternative ways to leverage social media activities
Monitor trends in the market and appropriately apply that knowledge to increasing the use of social media at the company
Strategize with and educate the management team and others across the company on incorporating relevant social media
techniques into the corporate culture and into all of the company’s products and services
Measure the impact of social media on the overall marketing efforts
Plan and create Marketing and PR strategy
Building positive working relationships and liaising between the company and the media
Ensuring an effective and user-friendly website journey
Attending meetings with top management to assess the progress of PR work
Writing qualitative and quantitative progress reports for line Manager
Researching and writing press releases, Q&As, speeches and features;
Organizing press conferences, events and promotions
Collating and analyzing media clips and coverage
Preparing printed publications, such Newsletters, handouts, banners, posters and exhibition materials
Coordinating location photography
Organizing and attending press launches
Managing the PR aspect of a possible crisis situation
Recommend and implement initiatives that manage the company’s target audience's perception
Actively participate in a wide variety of social media activities such as Twitter, blogging, community development and management, social bookmarking, commenting, etc. and well-connected with the broader social media world.
Respond to & engage all inquiries for the company on social sites (Twitter, Facebook, LinkedIn, YouTube, blogs)
Seek out & join conversations about the market on social sites
Delegate to experts in the company on topics fit for their input
Experiment with new and alternative ways to leverage social media activities
Monitor trends in the market and appropriately apply that knowledge to increasing the use of social media at the company
Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services
Measure the impact of social media on the overall marketing efforts.
Prepare and manage the promotional calendar, plans and budget.
Liaise and brief the agencies for the marketing collaterals promoted BTL & ATL.
Manage, create and execute the loyalty program communications, prizes, promotional collateral and marketing calendar.
Manage all promotional and campaign requirements and prepares post promotion analysis.
Plan, create and deliver publicity
Building positive working relationships and liaising between the company and the media
Attending meetings with top management to assess the progress of PR work
Writing qualitative and quantitative progress reports for line Manager
Researching and writing press releases, Q&As, speeches and features;
Organizing press conferences, events and promotions
Collating and analyzing media clips and coverage
Preparing printed publications, such Newsletters, handouts, banners, posters and exhibition materials
Coordinating location photography
Organising and attending press launches
Managing the PR aspect of a possible crisis situation
Recommend and implement initiatives that manage the company’s target audience's perception
Prepare and supervise the publishing of Emirates Review (a quarterly magazine issued by Finance House and published by CPI)
Prepare marketing action plans for major companies in the region
Maintaining and creating new business purities through outbox thinking
Develop and deliver the business plans through carrying out research, formulate
market analysis and deliver accurate business reports.
Serves as a lead facilitator both internally and externally for projects
Develop and manage client communication tools such as the corporate website
Plan create and deliver publicity for clients
Building positive working relationships and liaising with colleagues, clients and the media
Attending meetings with clients to assess the progress of PR
Writing qualitative and quantitative progress reports for clients
Researching and writing press releases, Q&A’s, speeches, MC Notes and features;
Organizing press conferences, events and promotions
Collating and analyzing media clips and coverage
Preparing printed publication, such Newsletters, handouts, banners, posters and exhibitions materials
Coordinating location photography
Organizing and attending press launches.
Managing the PR aspect of a possible crisis situation
Recommend and implement initiatives that manage the client’s target audience’s perception
Plans sales activities by identifying potential customers, organizing sales calls and sales blitz to develop new business
Negotiates new contracts and renewals in order to meet sales targets
Prepares monthly sales activities report on the Corporate Market, including companies and embassies Achieve monthly budget goals and new business targets
Update the hotel website
Making contacts with travel agencies and companies
Handling the top STC VIP client (Sheikh, Princes, Managers)
Prepare marketing action plans for major companies in the region
Maintaining and creating new business purities through outbox thinking
Develop and deliver the business plans through carrying out research, formulate
market analysis and deliver accurate business reports.
Serves as a lead facilitator both internally and externally for projects
Develop and manage client communication tools such as the corporate website
Effectively communicate the company’s business strategy and objectives to staff, ensuring their total understanding of job purpose and performance
Responsible of selection and recruitment of suitable Sales personnel
Day to day management of Sales Team including time management, assessment, training and disciplinary issues.
Ensure that Sales, Product Management and Development receive such support as they request.
Create an appropriate department budgeting and annual sales business plans.
Work with Management and Marketing to help define/refine sales Targets/Achievements and ensure sales packages are developed and messages communicated to sales team
Ensure that the Sales resources evolve in line with the Marketing mission and the company’s vision together with the Sales Teams’ potentials.
Control duties of all Sales personnel including the Sales Leader.
Prompt response to Requests on services information, pricing, etc.
Work with Sales Personnel to provide product, business and technical knowledge in support of sales activities.
Responsible for staying abreast of product roadmap as well as understanding the scenarios, features and functions within each of the products and how these are applied to address business and technical problems. This includes interacting with Product Management and Development on an on-going basis to stay current.
Responsible for understanding business and technical problems addressed by the products including key regulations, business drivers, evolving business needs, etc.
Attendance at conferences and working with Subject Matter Experts, and research to stay on top of changes in business issues/requirements/regulations/Technology and understand where the market is going.
Responsible for preparing for meetings and tailoring communications to address business needs of potential clients as part of the sales process.
Responsible for providing feedback from the market to Product Management and Development regarding products including coordinating gaps between product functionality and market/customer demands.
Responsible for working with Product Management to develop and deliver training on business problems, products, and messages (classroom and OJT) for new Sales team members.
To identify new potential accounts which meet the required minimum standards to warrant Key Account status, to manage and nurture these accounts to fulfill maximum potential.
Contacting travel agencies.
Handle groups and bookings.
Reporting to reservation manager.