Mazen Khattab

As a
business consultant, my responsibilities include working alongside senior business
consultants to conduct multiple strategic business consultation and researches to SMEs,
several large scale businesses and FMCG companies, to assist them in grasping crucial
business practices that enables such entities to step forward their business scope and better
understand their market dynamics. Areas of consulting and training i ncluded;

• Brand Management

o Brand Audit & Research: Analyzing your current brand position, target
audience, and competitive landscape.
o B rand Strategy Development, define a brand's essence, values, and
mission. Develop positioning strategies to differentiate the brand in the
market. Set clear brand objectives and performance metrics.
o Brand Identity Creation d esign or refine the brand's logo, typography,
color palette, and other visual elements. Develop a consistent brand voice
and messaging framework. Ensure that the brand identity resonates with
target audiences.
o Brand Guidelines Fo rmulation, d raft brand guideline documents to
ensure consistency across all touchpoints. Outline proper usage of brand
elements, from logo placement to color usage.
o Brand Implementation, collaborate with marketing, design, and
communication teams to apply branding across channels. Advise on
integrating brand identity into product design, marketing campaigns,
and digital platforms.
o Stakeholder Engagement & Training, conduct workshops or training
sessions to ensure employees understand and embody the brand.

• Marketing

o Market Research & Analysis Conduct market research to understand
industry trends, competitor strategies, and customer needs, Analyze
customer data and marketing campaign performance t o identify areas for
improvement, Use insights to identify new market opportunities and
develop targeted marketing strategies.

Strategy & Planning Develop comprehensive marketing plans aligned
with the client's overall business objectives and budget., Define
marketing goals, target audiences, and key performance indicators
(KPIs) to mea sure success., Recommend appropriate marketing
channels and tactics for reaching target audiences effectively.
o Campaign Deve lopment & Execution: Create and manage
marketing campaigns across various channels like social media, email
marketing, content marketing etc, Develop creative content that
resonates with the target audience and drives enga gement. Collaborate
with internal teams (e.g., web developers, copywriters) and external
vendors to execute campaigns.

o Monitoring & Track campaign performance using
marketing analytics tools and identify areas for optimization. Analyze
data to measure the return on investment (ROI) of marketing
initiatives. Continuously refine and adjust marketing strategies based on
data and market feedback.

As an Assistant lecturer in the faculty of business and international trade, my responsibilities include: o Teach several business-related courses lessons in marketing and management fields o Preparing and managing modules material o Organizing several workshops, guest speakers sessions and seminars in multiple business related topics. o Prepare, teaching materials and different types of academic materials. o Mark and grade assignments with reference to model answers and grading criteria. o Assist with academic conferences as deemed appropriate. o Use and develop e-learning effectively to support learning and teaching. o Assisting students in conducting strategic audits for selected originations as a part of strategic management course completion. o Assisting professors conduct research papers on current business