Mazen Al-Okaily, Assoiate Creative Director

Mazen Al-Okaily

Assoiate Creative Director

In-Comms

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Graphic design
Experience
20 years, 5 Months

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Work Experience

Total years of experience :20 years, 5 Months

Assoiate Creative Director at In-Comms
  • Saudi Arabia - Jeddah
  • My current job since June 2019

Leading the Creative Team Managing the creative portfolio of our clients in Jeddah Albaik GC Food factory (Pronto & Kako) Dar Al Tamilk Tahweel The Family Office Bank Al Jazeera Alkhabeer Capital

Creative Director at LaFabric
  • Lebanon - Beirut
  • December 2018 to April 2020

Leading the Creative Team Managing the creative portfolio of our clients:
Siblou Kwik Plein Soleil Deek Duke Faresh ADGM And many more

Creative and Strategy Director at State Media Doha-Qatar
  • Qatar - Doha
  • May 2014 to October 2018

q Responsibilities

o Managing the Creative Team
o Development of strategy and marketing plans
o Developing strong concepts for our diverse clients for all types of media from ATL to BTL, Events, Innovation, …etc…
o Client Presentations
o Development of the Creative team (and expanding the team according to budget)
o Overlooking the creative work to maintain a high standard and creative delivery

Associate Creative Director at Adabisc
  • Qatar - Doha
  • February 2011 to April 2014

q Responsibilities

o ATL, BTL, Events, Innovation conceptualizing
o Management and development of the Creative team
o Overlooking the creative work to maintain a high standard and creative delivery

Debuty Creative Director Senior Art Director at Impact BBDO Doha-Qatar
  • Qatar - Doha
  • February 2010 to August 2011

IMPACT BBDO is a leading Middle East Regional Marketing Communications Group operating across the region since 36 years and delivering comprehensive communications solutions to a wide and prestigious base of multinational, regional and local clients through a multi-disciplinary and fully integrated pool of skills and services

q Responsibilities

o Generating original ideas for different ATL and BTL
o Reporting directly to the executive creative director, and the Managing Director
o Working with Art Directors, graphic designers, artists, photographers and film crew, along with supervising film/photo-shoots.
o Supervising the final edit of all advertisement before presenting to the client.
o Managing designers and studio and supervising work to insure the quality of production of both product and ideas.

q Achievements
o A key player in major pitches for new clients; Asian Cup, IBQ, MsheirebDoha Land, Qtel, Aamal, Weil Cornell, Qatar Foundation - Career Fair 2011…
o Enhanced the Departments art direction on all projects to new heights.
o Collaborated with copywriters on the creation of unique concepts that incorporated traditional and innovative strategies in alignment with advertising and marketing goals.

q Clients
o Qtel-Business
o Qtel-Corporate

Senior Art Director Art Director at Impact BBDO
  • Lebanon - Beirut
  • January 2005 to February 2010

o Qatar Career Fair
o Qatar Foundation Career Fair
o Asian Cup
o Doha Land
o

Jan 2005 - Feb 2010 Impact BBDO Beirut-Lebanon
Senior Art Director Art Director

q Responsibilities
o Generating original ideas for different ATL and BTL
o Presenting ideas to the agencys creative director, account Directors
o Working with Art Directors, graphic designers, artists, photographers, and film crew, along with supervising film/photo-shoots.
o Supervising the final edit of all advertisement before presenting to the client.
o Managing designers and studio and supervising work to insure the quality of production of both product and ideas.
q Achievements
o A key player in major pitches for new clients: Fransabank, Canar telecom, Kettaneh Corporate, Ambassador coffee, Super Brazil coffee, Future News TV, Ministry of interior, Cornelli… (Worked on 11 straight won pitches)
o Worked directly with the CEO on different successful projects that were closed in record time.
o Developed intimate knowledge of client brands, products and target demographics.
o Conceived creative solutions that supported defined strategies with the majority of assignments accepted by the creative director and client With minimal revisions.
o Collaborated with copywriters on the creation of unique concepts that incorporated traditional and innovative strategies in alignment with advertising and marketing goals.

Education

Bachelor's degree, Graphic design
  • at AUL
  • February 2024

... ...

Bachelor's degree, BS in Design and Advertising
  • at American University of Lebanon
  • January 2007
High school or equivalent, Baccalaureate II in Experimental Sciences
  • at Makassed Secondary School
  • June 2001

Bayt Tests

IQ Test
IQ Test
Score 65%

Specialties & Skills

Creative Work
Business Ideas
Managing Employees
Team Motivator
Local Marketing
INNOVATION
ADVERTISEMENT
MVS (OS)
ART DIRECTION
COMMUNICATIONS
MANAGEMENT
MARKETING COMMUNICATIONS
PRESENTATIONS
COMPUTER LITERACY
LITERACY
Microsoft Office
Creative

Languages

Arabic
Expert
English
Expert