Social Media Community Manager
Sapient Razorfish
مجموع سنوات الخبرة :9 years, 5 أشهر
Current projects: Allen Solly, Louis Philippe, Van Huesen and Peter England (Fashion brands of Aditya Birla Group)
Responsibilities (but not limited to):
. Managing the social media accounts of client on different social channels
. Building social media strategies, campaign management, analytics and influencer engagement
. Advising multi-channel digital campaigns using data driven insights and identity new opportunities for business growth
. Develop content ideas for different social platforms in collaboration with copywriters
. Listening and monitoring what customers/stakeholders are saying about the respective brand on social space
. Interaction with the followers/customers on real time basis
. Social audience management, reporting and analytics of digital campaigns and conversations
. Worked on various social tools - Hootsuite, Simplify360 and Buzzinga etc.
. Social media crisis management
Projects undertaken: Nestle, Phillips 66, L'Oréal, Livestrong and Demand media
Tools used: Sprinklr, Hootsuite, Zendesk, Pluck and Disqus
Responsibilities:
• Managing clients account for day to day social media monitoring and tasks
• Developing and managing promotions and social media campaigns on Facebook, Twitter, Instagram, YouTube etc.
• Moderating and managing user conversation and responding to genuine comments and grievances
• Create a regular publishing schedule
• Audience Profiling
• Audience Engagement
• Spam moderation
• Analyzing, reporting and measuring the impact of social media campaigns