Chief Operations Officer
Al yasra
Total years of experience :29 years, 11 Months
• Successfully synergized and directed all supportive departments under my leadership, (Operation, Marketing, Purchasing, HR, personnel, Production center, Call Center, and Customer Care).
• Successfully maintained a strong partnership with franchisers of the three brands.
• Introduced BIG BITE burger brand to the Middle East, leading the first project from the scratch and opened 3 units from 2014 to 2016.
• Introduced MONDO ice cream brand to the Middle East, leading the first project from the scratch and opened 3 units from 2014 to 2016.
• Achieved the turnaround of TEXAS CHICKEN restaurants performance, from negative bottom line to positive net profit of 17% by the end of 2014.
• Conducted new menu reengineering and launched new products meal bundles with higher margin which reflected on cost of sales, and reduced It from 38% to 32%
• Conducted new menu Repricing strategy based on the sales mix contribution, which reflected on maximizing the net profit up to 17%.
• Improve company supply chain, through opening new supply resources.
• Implemented on hand stock level system, that resulted in 20% savings in warehousing cost, and dropped inventory cost with 40%.
• Developed and implemented productivity based labor scheduling system, resulted in reducing cost of labor from 19% to 14%.
• Implemented a restaurant based weekly P&L, which resulted in reducing operating cost with 3%.
• Designed new marketing strategy, which increased sales up to 32% accumulatively from 2013 to 2015.
• Provided all departments heads with KPI’s. Reviewed and analyzed financial results.
• Managed recruitment, hiring, and compensation benefits.
• Led the company in recruitment efforts, identifying over 60% of current general management personnel.
• Reduced turn over from 18% to 10%.
• Built departments bench planning, and succession plans.
• Established delivery service for the first time in the company, resulted in 12% increase in transactions.
• Established call canter service department for the first time in the company.
• Established Customer Care department for the first time in the company.
• Selected as OPERATOR OF THE YEAR of Texas Chicken Middle East wide for three consecutive years (2013 - 2014 - 2015).
• Successfully developed and implemented strategic planning for 66 KFC stores and 3 Taco Bell stores, with annual sales of 200 Million USD.
• Successfully directed the efforts of 2 Chain managers and 10 area managers, 69 store managers, and 1210 Employees.
• Successfully maintained a strong partnership with KFC & Taco Bell franchiser (YUM).
• Increased sales performance with 18% accumulatively from 2008 up to 2010, and 16% from 2011 to 2013 on store to store basis.
• Launched cost awareness programs, and initiatives, which resulted in reducing COS from 35% to 33%.
• Increased net profit performance with 24% in 2012, versus 2008.
• Opened 21 KFC stores between 2008 and 2013.
• Opened 3 Taco Bell stores in 2008, 2009.
• Reduced management turnover from 12% to 8%..
• Had a bench plan to the area management level, and developed 6 area managers from the pipe line.
• Conducted Operation training programs, such as Customer Mania, and food Safety, for all operation team, companywide, in 2010 and 2011
• Co tutored leadership programs to all operation team companywide, in 2010 and 2011.
• Selected as a certified assessor in the area / chain managers assessment center in 2009, and attended four assessment centers for selecting new area managers’ companywide.
• KFC UAE was awarded YUM international Award of Operation Excellence Middle East wide, twice under my leadership in 2010 and 2012.
• Personally Awarded by YUM CEO., Mr. David Novak in 2008, THE BIG LEAP AWARD, for Opening the First Taco Bell in the Middle East.
• Successfully developed and implemented strategic planning for 27 Hardee’s stores and with annual sales of 55 Million USD.
• Successfully directed the efforts of 5 area managers, 27 Store Managers, and 420 Employees.
• Successfully maintained a strong partnership with Hardee’s Franchiser (Carl’s Junior).
• Increased sales performance with an average of 39% accumulatively from 2000 up to 2007, on store to store basis.
• Improved local store marketing activities on store to store basis, which resulted in 2% increase in sales.
• Launched cost awareness programs, and initiatives, which resulted in reducing COS from 37% to 35%.
• Increased net profit performance with 42% in 2007, versus 2000.
• Opened 11 Hardee’s stores between 2000 and 2007.
• Launched Delivery in Hardee’s UAE for the first time in 2001, which resulted in sales increase of 16%.
• Reduced management turnover from 18% to 11%.
• Had a bench plan to the area management level, and developed 2 area managers and one delivery manager from the pipe line.
• Had a bench plan to the Store management level, and developed 17 store managers from the pipe line.
Running 16 Stores . Hardee's in DSN
• Conducted brand wide needs assessment and identify skills gaps that need to be addressed.
• Mapped out annual training plans for Hardee’s UAE, based on performance appraisals, and needs assessment.
• Conducted Hands on operation training for new hired store management.
• Conducted Hands on operation training for all senior operation management level.
• Scheduled stores visits to assure the in store training system is in place.
• Designed all training materials and aids for store management level.
• Maintained training records data base for Hardee’s UAE.
• Conducted management training sessions for store management level.
• Provided Train The Trainer sessions for in store trainers.
• Interviewed and selected new team members and store management members.
• Prepared monthly Turn over reports.